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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
With the Missile Baits Ned Bomb Soft Bait, you'll have a subtle action, even at rest! This bait is perfect for a range of techniques! This soft plastic bait utilizes the ribs and a thin beaver shaped tail to stir up an enticing action, even if you stop...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
When bass are feeding on crawfish, the Missile Baits Chunky D delivers a compact, high-action profile that draws aggressive strikes. This craw bait features a thick, ribbed body that moves water effectively, creating vibration and subtle bubble trails...
"What Our Gearhead® Experts Are Saying:""I reach for the Loam S MTB Goggles when I need a snug, secure fit on my smaller face shape. The low-nose bridge gives me an impressive field of view, and the open ventilation keeps the lens fog-free even on intense...
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Expect the highestevel of performance from the Nicholsures Catalyst Double Willow Spinnerbait. The perfect anecdote for cloudy water, this high-quality Double Willow spinnerbait brings flash and thump to stir up the bite. Each comes rigged with a
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Enticing and durable, the Yakima Bait Flash Glo UV Squid Trolling Spinner features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hook
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
A Nichols Lures Catalyst Double Willow Spinnerbait targets smallmouth bass with amazing color combos and a form that runs true straight out of the box, according to devotees. Smallmouth slayers, these Catalyst Spinnerbaits are, featuring 24k gold or nickel-plated...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
Storm Wiggle Wart MadFlash Crankbait sport the same great features as the Original Wiggle Warts, but with new colors and finishes designed to maximize the flash factor. These lures feature external scale patterns with bright UV, glow, and natural baitfish...
A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
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Enticing and durable, the Yakima Bait Flash Glo UV Squid Trolling Spinner features a UV finish and an egg body that lures finicky fish out of hiding and triggers strikes. Elongated blade spins easily with little drag. Round-bend treble hook with single...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.
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Like the cars from which they take their name, these Ray-Ban RB4369M Scuderia Ferrari Collection Flash Mirror Glass Sunglasses are a feat of design mastery. Theseightweight, double-bridged nylon frames feature Ferrari branding, in
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Has the naturalook and motion that attracts all species of game fish. A tournament favorite when trolled with natural bait. Naturalook and motion Attracts all species of game fish Tournament favorite when trolled with natural bait
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The incredibly versatile UltraVibe Speed Craw from Zoom can be effectively fished alone on a Carolina rig or rigged as a trailer on your favorite flippin' jig. The Speed Craw's high-action tentacles flutter tantalizingly on the fall