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Image of Reef Runner 800 Flash Series Deep Diver Crankbait | Unforgiven
 

Reef Runner 800 Flash Series Deep Diver Crankbait | Unforgiven

The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...


 
Image of Yakima Bait Flash Glo UV Squid Casting Spinner - 4-1/4″ - Peppermint Candy
 

Yakima Bait Flash Glo UV Squid Casting Spinner - 4-1/4″ - Peppermint Candy

Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body that lures finicky fish out of hiding and triggers strikes. Elongated blade spins easily with little drag. Round-bend treble hook with single...


 
Image of Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Macchiato
 

Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Macchiato

The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...


 
Image of Bomber 15A Long Shallow Diver | Silver Flash-Black Back; 4 1/2 in.
 

Bomber 15A Long Shallow Diver | Silver Flash-Black Back; 4 1/2 in.

Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...


 
Image of Nichols Lures Catalyst Double Willow Spinnerbait - 1/2 oz. - Sight Flash
 

Nichols Lures Catalyst Double Willow Spinnerbait - 1/2 oz. - Sight Flash

Expect the highestevel of performance from the Nicholsures Catalyst Double Willow Spinnerbait. The perfect anecdote for cloudy water, this high-quality Double Willow spinnerbait brings flash and thump to stir up the bite. Each comes rigged with a

from  $9.99
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Image of Storm Wiggle Wart MadFlash Crankbait | Fluorescent Pink Flash; 2 in.
 

Storm Wiggle Wart MadFlash Crankbait | Fluorescent Pink Flash; 2 in.

Storm Wiggle Wart MadFlash Crankbait sport the same great features as the Original Wiggle Warts, but with new colors and finishes designed to maximize the flash factor. These lures feature external scale patterns with bright UV, glow, and natural baitfish...


 
Image of Strike King Rage Swimmer Soft Swimbait | Pearl Flash; 3.75 in.
 

Strike King Rage Swimmer Soft Swimbait | Pearl Flash; 3.75 in.

A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...


 
Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 38.5
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 38.5

La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...


 
Image of Yakima Bait Flash Glo UV Squid Trolling Spinner - 4″ - Chartreuse/Green Dot
 

Yakima Bait Flash Glo UV Squid Trolling Spinner - 4″ - Chartreuse/Green Dot

Enticing and durable, the Yakima Bait Flash Glo UV Squid Trolling Spinner features a UV finish and an egg body that lures finicky fish out of hiding and triggers strikes. Elongated blade spins easily with little drag. Round-bend treble hook with single...


 
Image of BOOYAH Flash Point Deep-Diving Jerkbait - GP Sexy Shad
 

BOOYAH Flash Point Deep-Diving Jerkbait - GP Sexy Shad

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t

from  $14.99
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Image of Luhr Jensen Power Flash Instant Fluorescent Lure Charger
 

Luhr Jensen Power Flash Instant Fluorescent Lure Charger

Fully charge any glow-in-the-darkure in the blink of an eye with theuhr Jensen Power Flash. Powerful flash activator stores easily in your tackle box, and emits an intense camera-quality flash at the touch of a button. Indispensable for night f


 
Image of NetBait BaitFuel HexTek Whip Tail Shad - Sight Flash
 

NetBait BaitFuel HexTek Whip Tail Shad - Sight Flash

Electrify your bladed-jig presentations with the NetBait BaitFuel HexTek™ Whip Tail Shad, a potent baitfish imitation with tapered tail and 4-piece fin unleashing maximum erratic movement. Each HexTek Series Whip Tail Shad pops

from  $5.99
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Image of Zoom Swimmin' Super Fluke Jr. Soft Baits - Bluegill Flash
 

Zoom Swimmin' Super Fluke Jr. Soft Baits - Bluegill Flash

Zoom has taken one of the most popular and effective fishingures to date and enhanced it with a swimming paddle tail. Introducing the Zoom Swimmin' Super Fluke Jr.! The Zoom Swimmin' Super Fluke Jr. is a true swimmer and is recomm

from  $5.79
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Image of "Yakima Bait Flash Glo UV Squid Trolling Spinner - 4"" - Chartreuse/Green Dot"
 

"Yakima Bait Flash Glo UV Squid Trolling Spinner - 4"" - Chartreuse/Green Dot"

Enticing and durable, the Yakima Bait Flash Glo UV Squid Trolling Spinner features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hook


 
Image of "Yakima Bait Flash Glo UV Squid Casting Spinner - 4"" - Nickel Pink"
 

"Yakima Bait Flash Glo UV Squid Casting Spinner - 4"" - Nickel Pink"

Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo


 
Image of Missile Baits Magic Worm Soft Bait | Shad Flash
 

Missile Baits Magic Worm Soft Bait | Shad Flash

Missile Baits Magic Worm Soft Bait the perfect hand-poured finesse straight worm for any angler! This 6-inch long worm bait made by Roboworm is versatile enough to be used in a variety of presentations, such as a drop shot, wacky rig, shaky head, Neko...


 
Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 42.0
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 42.0

La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...


 
Image of Hawken Fire Flies Marabou Flash Jig | Cerise-Red-Peach-Red Glow; 1/4 oz.
 

Hawken Fire Flies Marabou Flash Jig | Cerise-Red-Peach-Red Glow; 1/4 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 35.5
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 35.5

The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.


 
Image of Hawken Fire Flies Marabou Flash Jig | Cerise-White-Red Glow; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Cerise-White-Red Glow; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Nichols Lures Catalyst Double Willow Spinnerbait | Sight Flash; 1/2 oz.
 

Nichols Lures Catalyst Double Willow Spinnerbait | Sight Flash; 1/2 oz.

A Nichols Lures Catalyst Double Willow Spinnerbait targets smallmouth bass with amazing color combos and a form that runs true straight out of the box, according to devotees. Smallmouth slayers, these Catalyst Spinnerbaits are, featuring 24k gold or nickel-plated...


 
Image of Reef Runner 800 Flash Series Deep Diver Crankbait | Candy Man
 

Reef Runner 800 Flash Series Deep Diver Crankbait | Candy Man

The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...


 
Image of Mack's Lure Flash Lite Trolls 4-Blade Series - 26″ - Chartreuse
 

Mack's Lure Flash Lite Trolls 4-Blade Series - 26″ - Chartreuse

This full-size ultralight troll from Mack's Lure creates 80% less drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8" blades flash light 360 and act as an attractant...


 
Image of BOOYAH Flash Point Deep-Diving Jerkbait - Elegy Bone
 

BOOYAH Flash Point Deep-Diving Jerkbait - Elegy Bone

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t

from  $14.99
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Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 42.5
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 42.5

La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...





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