With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
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The incredibly versatile UltraVibe Speed Craw from Zoom can be effectively fished alone on a Carolina rig or rigged as a trailer on your favorite flippin' jig. The Speed Craw's high-action tentacles flutter tantalizingly on the fall
The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
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With its unique air-filled bubble tail, the Strike King KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
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This full-size ultralight troll from Mack's Lure creates 80% less drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8" blades flash light 360 and act as an attractant...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
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The Missile Baits Bomba Craw-Body Worm screams easy meal to hungry bass. Blending appetizing attributes of a Ned rig and Senko bait, the Bomba casts and skipsike a rocket. The worm-like, thick craw body imitates a crawfish without append
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The Bomber Saltwater Grade Mullet has the features you want to chase trophy-size saltwater fish. Color patterns are designed to mimic inshore forage. Rugged construction resists toothy damage. Hardware and hooks are corrosion resistant. All
A Nichols Lures Catalyst Double Willow Spinnerbait targets smallmouth bass with amazing color combos and a form that runs true straight out of the box, according to devotees. Smallmouth slayers, these Catalyst Spinnerbaits are, featuring 24k gold or nickel-plated...
Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait! This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in the area. The rectangular paddle tail creates a flawless...
The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...
Leave protection up to Lazer with the Strada Kineticore Helmet for guarding our melon on our ride. It features highly breathable ventilation channels that keep us cool on our ride, and high-value performance in a lightweight and comfortable package. The...
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
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This full-size ultralight troll from Mack's Lure creates 80% less drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8" blades flash light 360 and act as an attractant...
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Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
The Berkley PowerBait The Champ Swimmer Soft Bait is aptly named after its designer, two-time Bassmaster Classic champion Jordan Lee. The Champ mimics real bait through its lifelike profile and high-definition colors that incredibly impersonate those...
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