"What Our Gearhead® Experts Are Saying:""I reach for the Loam S MTB Goggles when I need a snug, secure fit on my smaller face shape. The low-nose bridge gives me an impressive field of view, and the open ventilation keeps the lens fog-free even on intense...
The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...
This full-size ultralight troll from Mack's Lure creates 80% less drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8" blades flash light 360 and act as an attractant...
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
The Got-Cha Plug is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small baitfish. When fishing from piers and bridges, reel the Got-Cha Plug in using short, sharp jerks on the rod to create a deadly swimming action. Also...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
The Reef Runner 800 Series Deep Diver Crankbait is a popular casting and deep-diving rattling minnow trolling lure that delivers a wide erratic swimming action. Reef Runner 800 Series Deep Divers are tournament-winning jerkbaits with a curved 4 3/4 inches...
To enhance the action of any squid bait, add a P-Line Tinsel Insert to the inside. P-Line combines mylar and crystal flash and embeds them in a soft rubber head. Not only are these Tinsel Inserts easy to use, they are extremely effective. Enhances th
This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as
Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo
Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
Designed for magnum trolling speeds, the Ilandures Crusader™ brings out the worst in aggressive open-water tuna, dolphin, and wahoo. With its high-action nylon skirt, flashy Mylar strips, and realistic 3-D eyes, it provokes dramatic strikes in
Electrify your bladed-jig presentations with the NetBait BaitFuel HexTek™ Whip Tail Shad, a potent baitfish imitation with tapered tail and 4-piece fin unleashing maximum erratic movement. Each HexTek Series Whip Tail Shad pops
There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
With a higher density thanead, the Bass Pro Shops XPS Tungsten Weedless Football Jig has a smaller profile per weight to punch through vegetation—better than a bullet. A stiff nylon weed guard prevents snagging on brush and vegetation; the ski
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.