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Image of Reef Runner Flash Shad Lipless Crankbait | Glow Perch; 3/4 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Glow Perch; 3/4 oz.

The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 34.5
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 34.5

The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.


 
Image of Yakima Bait Flash Glo UV Squid Casting Spinner - 4″ - Nickel Chartreuse
 

Yakima Bait Flash Glo UV Squid Casting Spinner - 4″ - Nickel Chartreuse

Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body that lures finicky fish out of hiding and triggers strikes. Elongated blade spins easily with little drag. Round-bend treble hook with single...


 
Image of Yamamoto Baits Kickin Zako Paddletail Swimbait | Sight Flash; 4 in.
 

Yamamoto Baits Kickin Zako Paddletail Swimbait | Sight Flash; 4 in.

Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait! This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in the area. The rectangular paddle tail creates a flawless...


 
Image of Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Purple
 

Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Purple

The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...


 
Image of Reef Runner Flash Shad Lipless Crankbait | Perch Tiger; 3/4 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Perch Tiger; 3/4 oz.

The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of Hawken Fire Flies Marabou Flash Jig | Cerise-Red-Peach-Red Glow; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Cerise-Red-Peach-Red Glow; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Bomber 14A Short Shallow Diver | Silver Flash-Black Back; 3 1/2 in.
 

Bomber 14A Short Shallow Diver | Silver Flash-Black Back; 3 1/2 in.

With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...


 
Image of Bomber 15A Long Shallow Diver | Silver Flash-Green Back; 4 1/2 in.
 

Bomber 15A Long Shallow Diver | Silver Flash-Green Back; 4 1/2 in.

Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...


 
Image of BOOYAH Flash Point Deep-Diving Jerkbait - GP Sexy Shad
 

BOOYAH Flash Point Deep-Diving Jerkbait - GP Sexy Shad

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t

from  $14.99
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Image of "Got-Cha Plug 100/200 Series - 3"" - White/Pink Flash/Dots-Gold Hook"
 

"Got-Cha Plug 100/200 Series - 3"" - White/Pink Flash/Dots-Gold Hook"

The Got-Cha™ Plug is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small baitfish. When fishing from piers and bridges, reel the Got-Cha Plug in using short, sharp jerks on the rod to create a deadly swimming actio


 
Image of Missile Baits Bomba Craw-Body Worm - Bruiser Flash - 3-1/2''
 

Missile Baits Bomba Craw-Body Worm - Bruiser Flash - 3-1/2''

The Missile Baits Bomba Craw-Body Worm screams easy meal to hungry bass. Blending appetizing attributes of a Ned rig and Senko bait, the Bomba casts and skipsike a rocket. The worm-like, thick craw body imitates a crawfish without append

from  $5.69
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Image of Bass Pro Shops Walleye Angler Slim Minnow - 4'' - Black Flash
 

Bass Pro Shops Walleye Angler Slim Minnow - 4'' - Black Flash

If it swims, it'll probably smash a Bass Pro Shops Walleye Angler Slim Minnow. The slim body design, flat sides, and flat forked tail impart a quick, darting action that triggers hard, aggressive strikes. The Slim Minnow is the perf

from  $3.99
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Image of Strike King KVD Perfect Plastics Caffeine Shad - 5'' - Pearl Flash
 

Strike King KVD Perfect Plastics Caffeine Shad - 5'' - Pearl Flash

With its unique air-filled bubble tail, the Strike King KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft

from  $5.99
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Image of Ray-Ban RB4369M Scuderia Ferrari Collection Flash Mirror Glass Sunglasses
 

Ray-Ban RB4369M Scuderia Ferrari Collection Flash Mirror Glass Sunglasses

Like the cars from which they take their name, these Ray-Ban RB4369M Scuderia Ferrari Collection Flash Mirror Glass Sunglasses are a feat of design mastery. Theseightweight, double-bridged nylon frames feature Ferrari branding, in

from  $120.77
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Image of Bomber 15A Long Shallow Diver | Silver Flash-Blue Back; 4 1/2 in.
 

Bomber 15A Long Shallow Diver | Silver Flash-Blue Back; 4 1/2 in.

Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...


 
Image of Berkley PowerBait The Champ Swimmer Soft Bait | Sight Flash; 3.8 in.
 

Berkley PowerBait The Champ Swimmer Soft Bait | Sight Flash; 3.8 in.

The Berkley PowerBait The Champ Swimmer Soft Bait is aptly named after its designer, two-time Bassmaster Classic champion Jordan Lee. The Champ mimics real bait through its lifelike profile and high-definition colors that incredibly impersonate those...


 
Image of Missile Baits Magic Worm Soft Bait | Bruiser Flash
 

Missile Baits Magic Worm Soft Bait | Bruiser Flash

Missile Baits Magic Worm Soft Bait the perfect hand-poured finesse straight worm for any angler! This 6-inch long worm bait made by Roboworm is versatile enough to be used in a variety of presentations, such as a drop shot, wacky rig, shaky head, Neko...


 
Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 39.0
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 39.0

La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...


 
Image of Missile Baits Baby D Bomb Soft Bait | Bruiser Flash; 3.65 in.
 

Missile Baits Baby D Bomb Soft Bait | Bruiser Flash; 3.65 in.

The Missile Baits Baby D Bomb Soft Bait is a soft plastic creature bait designed with a thinner ribbed body that helps it glide in and out of cover while providing maximum water displacement in a straight fall. It is a smaller offspring to the popular...


 
Image of FITS Ultra Light Runner No Show Socks - Men's Green Flash, S
 

FITS Ultra Light Runner No Show Socks - Men's Green Flash, S

Before you hit the trail pull on the FITS Ultra Light Runner No Show Socks. Its stellar design supplies zero bulk, maximum breathability, moisture management, and an intuitive fit while you jump up and over downed logs.


 
Image of Sunski Makani Polarized Sunglasses Tortoise Flash Gold, One Size
 

Sunski Makani Polarized Sunglasses Tortoise Flash Gold, One Size

Slip on the Sunskis Makani Sunglasses and shield your peepers from bright sunlight from the shores of California to the islands of the South Pacific. No plans to head quite to such exotic locales this summer? No matter. The Makani fits in effortlessly...


 
Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 34.0
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 34.0

The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.


 
Image of NetBait HexTek Eko Shad Soft Bait | Gold Flash Minnow; 3 in.
 

NetBait HexTek Eko Shad Soft Bait | Gold Flash Minnow; 3 in.

When bass lock onto small baitfish, the NetBait HexTek Eko Shad perfectly combines subtle movement and lifelike realism. Whether you're finessing drop shot baits for bass in deep water or slow-rolling its swimbait profile on a jighead, the tapered beaver...


 
Image of Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Ghost Ayu
 

Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Ghost Ayu

The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...





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