With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....
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The Missile Baits Bomba Craw-Body Worm screams easy meal to hungry bass. Blending appetizing attributes of a Ned rig and Senko bait, the Bomba casts and skipsike a rocket. The worm-like, thick craw body imitates a crawfish without append
Casual style and technical performance blended into one pair of sunglasses. The Blenders Eyewear North Park X2 Sunglasses feature Blenders PureBlend lens and have metal and acetate frames to bring us a timeless style that makes a statement no matter what...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper waters that walleye, zander, and other predator fish love. Sporting an array of vibrant colors, Bandit lures...
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Essential gear for the hard-core salmon specialist. Theegendary Beau Mac Flash & Spin Cheater™ Special has been tested and proven toand hefty fish in the trophy rivers of the Pacific Northwest. This heavy-duty, mylar-winged attract
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The Bomber Saltwater Grade Mullet has the features you want to chase trophy-size saltwater fish. Color patterns are designed to mimic inshore forage. Rugged construction resists toothy damage. Hardware and hooks are corrosion resistant. All
A Reef Runner 600 Series Deep Little Ripper Crankbait boasts a maximum depth of 21 feet and three times that of its winning Reef Runner Little Ripper cousin in the 500 series. The Reef Runner Deep Little Ripper exhibits incredible darting action, too,...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
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This full-size ultralight troll from Mack's Lure creates 80% less drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8" blades flash light 360 and act as an attractant...
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Aot of flash, aot of motion, and aot of strikes – that's what you get when you rig Mack'sure Flashite Troll 2-Blade at the end of yourine. This full-size, ultralight trolling rig features two, 2-7/8 counter-rotating blades that give
Slip on the Sunskis Makani Sunglasses and shield your peepers from bright sunlight from the shores of California to the islands of the South Pacific. No plans to head quite to such exotic locales this summer? No matter. The Makani fits in effortlessly...
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Zoom has taken one of the most popular and effective fishingures to date and enhanced it with a swimming paddle tail. Introducing the Zoom Swimmin' Super Fluke Jr.! The Zoom Swimmin' Super Fluke Jr. is a true swimmer and is recomm
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
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This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
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When gameday weather shifts, you can still support the team when you wear the Columbia Collegiate Flash Challenger™ II Windbreaker for Men. This Columbia jacket has team colors and a screen-printed wordmark. Omni-Shade™ UPF 40 sun
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
Leland's Lures Slab Curly Soft Baits differ from similar crappie curly tails, featuring extra sizeable curly tails and hinged midsections. This hinged midsection creates a unique tail action, capable of turning at prolonged slow speeds. Leyalnd's Slab...
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Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body that lures finicky fish out of hiding and triggers strikes. Elongated blade spins easily with little drag. Round-bend treble hook with single...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
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Built on a solid reputation for reliability and accuracy, the Ruger 10/22 is one of the most popular and widely used rimfire rifles in the U.S. The 10/22 Takedown Semi-Auto Rimfire Rifle is well suited for having a survival