Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
The Heddon Saltwater Chug'n Spook delivers aggressive surface strikes by combining a classic walk-the-dog action with an added splash from its cupped mouth, creating a disruptive presentation that draws attention in choppy saltwater conditions. At 4 7/8...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
Leland's Lures Crappie Magnet Body Pack contains 15 highly effective, tournament-proven crappie baits (bodies only, no jigs). While the body of Crappie Magnets has minimal action, the unique split tail attracts slabs because it stays open. The durable,...
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This full-size ultralight troll from Mack's Lure creates 80% less drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8" blades flash light 360 and act as an attractant...
Catch those early season walleye with the SPRO Madeye Walleye Minnow 120 Crankbait! This cold water trolling walleye lure encourages sluggish fish to bite with a distinctive rolling and wobbling action, ideal for moving water, and a loud knocking sound...
Missile Baits Magic Worm Soft Bait the perfect hand-poured finesse straight worm for any angler! This 6-inch long worm bait made by Roboworm is versatile enough to be used in a variety of presentations, such as a drop shot, wacky rig, shaky head, Neko...
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Built on a solid reputation for reliability and accuracy, the Ruger 10/22 is one of the most popular and widely used rimfire rifles in the U.S. The 10/22 Tactical Semi-Auto Rimfire Rifle is well suited for hunting, self-defense, or tactical training.
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When gameday weather shifts, you can still support the team when you wear the Columbia Collegiate Flash Challenger™ II Windbreaker for Men. This Columbia jacket has team colors and a screen-printed wordmark. Omni-Shade™ UPF 40 sun
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With its unique air-filled bubble tail, the Strike King KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft
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This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as
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Essential gear for the hard-core salmon specialist. Theegendary Beau Mac Flash & Spin Cheater™ Special has been tested and proven toand hefty fish in the trophy rivers of the Pacific Northwest. This heavy-duty, mylar-winged attract
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
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This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as
The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.
A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
Leave protection up to Lazer with the Strada Kineticore Helmet for guarding our melon on our ride. It features highly breathable ventilation channels that keep us cool on our ride, and high-value performance in a lightweight and comfortable package. The...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
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