Bass anglers everywhere trust the Yamamoto Original Senko Worm to put fish in the boat when nothing else will. This legendary soft plastic features a ribbed stick-style body with an egg sac midsection, packed with salt for the perfect sink rate and subtle...
The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...
The Yo-Zuri 3DR-X Crank SR (Shallow Runner) features 3D prism scales and painted finishes. The 3DR-X is a terrific crankbait to run in place of spinnerbaits and other lures that you may typically run alongside banks and shallow cover. The flashy 3DR-X...
The Yo-Zuri 3DR-X Crank SR (Shallow Runner) features 3D prism scales and painted finishes. The 3DR-X is a terrific crankbait to run in place of spinnerbaits and other lures that you may typically run alongside banks and shallow cover. The flashy 3DR-X...
The Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales. The Crank MR floating diver reaches six-foot depths and radiates its gleam through a wide wobbling action....
The Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales. The Crank MR floating diver reaches six-foot depths and radiates its gleam through a wide wobbling action....
Yo-Zuri Snap Beans are ultra-small sinking lures that pack a full-sized punch in the summer and even early winter. The oversized eyes, natural colors, and wobbling action attract various species and offer exceptional performance. One of the most versatile...
Yo-Zuri Snap Beans are ultra-small sinking lures that pack a full-sized punch in the summer and even early winter. The oversized eyes, natural colors, and wobbling action attract various species and offer exceptional performance. One of the most versatile...
Yo-Zuri Snap Beans are ultra-small sinking lures that pack a full-sized punch in the summer and even early winter. The oversized eyes, natural colors, and wobbling action attract various species and offer exceptional performance. One of the most versatile...
Yo-Zuri Crystal 3D Minnows are a long-trusted choice among anglers, built with a light-reflecting holographic finish that mimics real baitfish and draws strikes in a wide range of conditions. Their oversized 3D eyes and darting, wiggling action add lifelike...
Yo-Zuri Crystal 3D Minnows are a long-trusted choice among anglers, built with a light-reflecting holographic finish that mimics real baitfish and draws strikes in a wide range of conditions. Their oversized 3D eyes and darting, wiggling action add lifelike...
Yo-Zuri Crystal 3D Minnows are a long-trusted choice among anglers, built with a light-reflecting holographic finish that mimics real baitfish and draws strikes in a wide range of conditions. Their oversized 3D eyes and darting, wiggling action add lifelike...
The Yo-Zuri 3DR-X Shad pattern extends the 3DR-X series of hard baits to shimmer its way into the mouths of fish and the hearts of anglers! This suspending crankbait dives to five-foot depths and imparts a tight wobbling action when retrieved. That attractive...
The Yo-Zuri 3DR-X Shad pattern extends the 3DR-X series of hard baits to shimmer its way into the mouths of fish and the hearts of anglers! This suspending crankbait dives to five-foot depths and imparts a tight wobbling action when retrieved. That attractive...
The Yo-Zuri 3DR-X Shad pattern extends the 3DR-X series of hard baits to shimmer its way into the mouths of fish and the hearts of anglers! This suspending crankbait dives to five-foot depths and imparts a tight wobbling action when retrieved. That attractive...
The Yo-Zuri 3DR-X Shad pattern extends the 3DR-X series of hard baits to shimmer its way into the mouths of fish and the hearts of anglers! This suspending crankbait dives to five-foot depths and imparts a tight wobbling action when retrieved. That attractive...
Striped bass, bluefish, and redfish often feed just beyond the reach of standard lures. The Yo-Zuri Hydro Minnow LC Stickbait Crankbait covers more water with its Weight Transfer System for extreme casting distance and an irresistible tight wiggle action...
Striped bass, bluefish, and redfish often feed just beyond the reach of standard lures. The Yo-Zuri Hydro Minnow LC Stickbait Crankbait covers more water with its Weight Transfer System for extreme casting distance and an irresistible tight wiggle action...
Striped bass, bluefish, and redfish often feed just beyond the reach of standard lures. The Yo-Zuri Hydro Minnow LC Stickbait Crankbait covers more water with its Weight Transfer System for extreme casting distance and an irresistible tight wiggle action...
Striped bass, bluefish, and redfish often feed just beyond the reach of standard lures. The Yo-Zuri Hydro Minnow LC Stickbait Crankbait covers more water with its Weight Transfer System for extreme casting distance and an irresistible tight wiggle action...
Big fish demand big presentations, and the Yo-Zuri Hydro Twitchbait delivers. This 6-inch, 2 5/8-ounce slow-sinking twitchbait features a deep-bodied profile that mimics large baitfish, making it an irresistible target for striped bass, snook, tarpon,...
If you're struggling to get your bait where the fish are feeding, turn to the Yo-Zuri Mag Minnow Floating Series. Its Magnetic Weight Transfer System delivers maximum casting distance, even against strong winds. This floating minnow lure features a tight,...
If you're struggling to get your bait where the fish are feeding, turn to the Yo-Zuri Mag Minnow Floating Series. Its Magnetic Weight Transfer System delivers maximum casting distance, even against strong winds. This floating minnow lure features a tight,...