Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly...
Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly...
The Rapala Rippin' Rap Crankbait delivers hard vibration and sound that draw strikes from bass, walleye, and pike across open water or under the ice. Its thin, tall body and lipless profile create a rapid, vibrating action that can be cranked, ripped,...
The Rapala Rippin' Rap Crankbait delivers hard vibration and sound that draw strikes from bass, walleye, and pike across open water or under the ice. Its thin, tall body and lipless profile create a rapid, vibrating action that can be cranked, ripped,...
The Rapala Rippin' Rap Crankbait delivers hard vibration and sound that draw strikes from bass, walleye, and pike across open water or under the ice. Its thin, tall body and lipless profile create a rapid, vibrating action that can be cranked, ripped,...
When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4' Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...
When bass are holed up in heavy cover, the Rapala CrushCity Bronco Bug 4' Soft Bait flushes them out with a relentless, hard-kicking action. Designed with MLF pro Jacob Wheeler, this creature bait features dual vertical appendages that create an erratic...
The Rapala CrushCity Freeloader takes advantage of a free ride on any spinnerbait, vibrating jig, or scrounger. It's needle-end supplies enticing tail-kicking action, trailing along for the ride on any of these lures. The versatility of the Rapala Freeloader...
The Rapala CrushCity Ned BLT demonstrates less is more, which sometimes is exactly what you need in bass fishing in finesse situations. Jacob Wheeler, the 2019 Major League Fishing world champion, lent his hand to the tasty design of the CrushCity Ned...
The Rapala Scatter Rap Minnow gives anglers a classic balsa minnow profile paired with the Scatter Lip, pushing an aggressive, evasive action that mimics a spooked baitfish darting through the 6-8 ft. zone when casting across points, sweeping along weed...
The Rapala Shallow Shad Rap drives bass into a feeding frenzy. These Shad Rap crankbaits are ideal for fishing in skinny water and feature an L-shaped lip that keeps the shad bait just below the surface. Hand-tuned and tank-tested, expect the perfect...
The Rapala Shallow Shad Rap drives bass into a feeding frenzy. These Shad Rap crankbaits are ideal for fishing in skinny water and feature an L-shaped lip that keeps the shad bait just below the surface. Hand-tuned and tank-tested, expect the perfect...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
The Rapala Jigging Shadow Rap brings a modern twist to vertical jigging for perch, walleye, and trout, with a plastic body and lead-free construction that keeps it environmentally friendly and highly responsive. Its broader silhouette and reflective internal...
Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly...
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
The Rapala CrushCity Mooch Minnow combines the subtle glide of a minnow-style bait with the versatility of a swimbait, making it a favorite for finesse anglers. Whether rigged on a jig head or drop shot, this bait's floating TPE material mimics small...
Reaction Innovations Sweet Beaver 4.20 soft plastic lure captures so much attention from its lifelike silhouette and action that fishing pros have learned it helps them win tournaments! Developed with the help of pro fisherman Andre Moore, a Sweet Beaver...
Try Reaction Innovations Kinky Beavers soft baits for an exciting and unique bass-fishing experience! Their subtle swimming motions and creative colors will attract strikes when fish are looking for something more. Pro anglers have found that cutting...
The Rebel Jumpin' Minnow is a topwater lure that delivers a proven walk-the-dog action, making it a staple for anglers targeting surface-feeding predators like bass, stripers, and redfish. Its slender, minnow-shaped body glides side-to-side across the...