Smith took everything we love about the standard 4D MAG Goggles and decreased the size for smaller faces to create the 4D MAG S Goggles. BirdsEye Vision technology opens up our peripherals so that we can drop in with confidence. Smith's coveted...
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The Bass Pro Shops® Enticer® Pro Series Football Jig always settles with the hook riding up, ready to score. Its supple 44-strand silicone skirt is accented with a natural-looking scale pattern, to help catch the eye of any bass in the area. Molde
A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
Based on Pearl Izumi's Elite Sock, the Flash Reflective Sock features the same comfort level with a level up on visibility. This eye-catching sock features BioViz reflective stripes at the cuff to increase safety in low-light conditions and to catch the...
The Missile Baits D Bomb Soft Bait is exploding with hot features, making it your next favorite pitching and flipping bait. Utilizing a multi-use tail (keep connected for a smooth sail or separate the tail pieces for a flapping action), a ribbed body...
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When the kingfish are in, nothing gets them slashingike our Offshore Angler® King Krusher Flash Skirt. This unique trollingure uses wild, bright colors to focus their attention, and a full skirt made of high-action mylar flash strands to trigg
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper waters that walleye, zander, and other predator fish love. Sporting an array of vibrant colors, Bandit lures...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.
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Enticing and durable, the Yakima Bait Flash Glo UV Squid Trolling Spinner features a UV finish and an egg body that lures finicky fish out of hiding and triggers strikes. Elongated blade spins easily with little drag. Round-bend treble hook with single...
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When gameday weather shifts, you can still support the team when you wear the Columbia® Collegiate Flash Challenger™ II Windbreaker for Men. This Columbia jacket has team colors and a screen-printed wordmark. Omni-Shade™ UPF 40 sun protection and
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Open-water weedlines are great for drawing feeding fish, and the Carolinaures Mr. Mahi Squid Flash Rig is the ideal bait for trolling up dolphin and tuna in theseocations. Its streamlined design and straight running habit combine to shrug off
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Zoom has taken one of the most popular and effective fishingures to date and enhanced it with a swimming paddle tail. Introducing the Zoom® Swimmin' Super Fluke® Jr.! The Zoom Swimmin' Super Fluke Jr. is a true swimmer and is recommended for sc
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This full-size ultralight troll from Mack's Lure creates 80% less drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8" blades flash light 360 and act as an attractant...
The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.
The Big Bite Baits Scentsation SoMolly Soft Bait might be the answer you're looking for in a drop-shot finesse worm. The Big Bite SoMolly measures 3.6 inches long and features a ribbed body and flat side, narrowing from the mid-section onward until widening...
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Has the naturalook and motion that attracts all species of game fish. A tournament favorite when trolled with natural bait. Naturalook and motion; Attracts all species of game fish; Tournament favorite when trolled
Missile Baits Magic Worm Soft Bait the perfect hand-poured finesse straight worm for any angler! This 6-inch long worm bait made by Roboworm is versatile enough to be used in a variety of presentations, such as a drop shot, wacky rig, shaky head, Neko...
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When the kingfish are in, nothing gets them slashingike our Offshore Angler® King Krusher Flash Skirt. This unique trollingure uses wild, bright colors to focus their attention, and a full skirt made of high-action mylar flash strands to trigg
The Missile Baits Baby D Bomb Soft Bait is a soft plastic creature bait designed with a thinner ribbed body that helps it glide in and out of cover while providing maximum water displacement in a straight fall. It is a smaller offspring to the popular...
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Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait® features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hook wit
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....