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Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a new level. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety of ways for...
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A proven fish catcher using a variety of methods, Kalin's Lunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using...
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A proven fish catcher using a variety of methods, Kalin's Lunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using...
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Our Bass Pro Shops Squirmin' Shad is a fish-catching phenomenon! This soft plastic standout is as versatile as it gets. A bite-size body and stubbed tail create an impressive, fish-attracting movement and a eide variety of forage colors make the Squirmin'...
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The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features a lively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Its lifelike swimming...
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Big salmonids prefer to be spoon-fed! The Luhr Jensen Needlefish Spoon is an all-time favorite trolling spoon for trophy trout and kokanee. This ultra-thin, high-action wobbler comes equipped with a metal flipper tail for extra flash and sound attraction,...
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The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features a lively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Its lifelike swimming...
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The sleek body shape and bold color selection make this hot sinking Rapala Rippin' Rap Rattling Lipless Crankbait perfect for covering water fast with a rip 'n' dip action or just burning it straight in with a high-speed reel. Either way, bass come completely...
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Our Bass Pro Shops Cut Tail Worm offers enticing fluttering action on a straight retrieve, and an irresistible erratic movement fished shaky style or on a dropshot rig. Top-quality soft plastic, salted and scented with our 8up attractant. Fluttering action...
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Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and a lifelike texture that's irresistible to many inshore species. Loaded with Gulp! attractant, this Berkley bait releases 400 times more fish-attracting...
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The Berkley Gulp! Alive! Saltwater Swimming Mullet looks alive, tastes alive, and feels alivebecause it actually "lives" in a natural, super-charged Gulp! solution. It's soft bait in a bait bucket! As permanent residents, these Swimming Mullets absorb...
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Saltwater gamefish have a hard time passing on Berkley's proven Gulp! Alive! Saltwater Swimming Mullet baits. In addition to the lifelike detail and irresistible swimming tail action, these Swimming Mullet baits reside in Berkley's high-octane Gulp! Alive!...
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If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Baby Z-Too...
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Built for optimal concealability and quick-draw accuracy, yet the Heritage Barkeep Single-Action Revolver with Gray Pearl Grips is sure to add a lot of flash and Western style to your next trip to the range. This single-action, 2-tone Heritage revolver...
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Cooked up by the 6th Sense Fishing pro staff, the Provoke 106 series stirs up hard-hitting action with a bass-attracting mix of ingredients. 6th Sense Fishing Provoke 106X Jerkbait dives to 3' to 6' depths with the same erratic motion as the entire Provoke...
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Excellent for river smallmouths and trolling for stripers or walleye, Charlie Brewer's Bass Slider Grubs feature high-action vibra-tails which produce an irresistible, lifelike wobble. These durable Bass Slider Grubs will hold up even after several crushing...
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Bass Pro Shops' XPS Muskie Single Tail Grub is a big bait designed to attract big fish. This lure's long sinuous tail imparts an erratic action that's coupled with shear mass to make the XPS Muskie Single Tail Grub the perfect choice for muskie. ...
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Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and a lifelike texture that's irresistible to many inshore species. Loaded with Gulp! attractant, this Berkley bait releases 400 times more fish-attracting...
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Turn on the bite anytime! The lipless, rattling MirrOlure MirrOdine features a deep body profile and realistic baitfish patterns to produce violent strikes. Use a twitching retrieve to make this suspending shallow runner dart from side to side, mimicking...
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The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features a lively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Its lifelike swimming...
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Our Bass Pro Shops Squirmin' Shad is a fish-catching phenomenon! This soft plastic standout is as versatile as it gets. A bite-size body and stubbed tail create an impressive, fish-attracting movement and a eide variety of forage colors make the Squirmin'...
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Since 1937, MirrOlure topwaters have been tearing 'em up on the surface in every saltwater venue. These well-made baits feature the latest in realistic finishes, premium saltwater hooks, and actions that hungry game fish can't ignore. Case in point: the...
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Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and a lifelike texture that's irresistible to many inshore species. Loaded with Gulp! attractant, this Berkley bait releases 400 times more fish-attracting...
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Googan Baits Slim Shake Worms are irresistible creatures, with shell-shaped segments and textured tails to deliver fish-attracting action. The soft-plastic bait has realistic color schemes with an elongated body style. They're stuffed with salt, and have...
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Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal...