If you're not using Yamamoto Original Senko Worms when you're bass fishing, we really don't know what you're thinking! Often imitated but never duplicated, Senko Worms are one of, if not THE, best plastics available on the market today. A Senko is composed...
If you're not using Yamamoto Original Senko Worms when you're bass fishing, we really don't know what you're thinking! Often imitated but never duplicated, Senko Worms are one of, if not THE, best plastics available on the market today. A Senko is composed...
Yo-Zuri Rattl'N Vibes are Yo-Zuri's original lipless crankbaits. Internal stainless steel balls give these lures a super loud rattle and increase casting distance. Rattl'n Vibes are perfectly balanced, offering a downward swimming action on the fall and...
Yo-Zuri Rattl'N Vibes are Yo-Zuri's original lipless crankbaits. Internal stainless steel balls give these lures a super loud rattle and increase casting distance. Rattl'n Vibes are perfectly balanced, offering a downward swimming action on the fall and...
The YUM Dinger Soft Bait - 30 Bulk Pack is a whole lotta soft plastic worms for bass at once, which is better for your wallet. The YUM Bulk Dinger Pack is perfect for anglers who know the colors that work in their favorite haunts and water conditions....
Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal...
The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...
The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...
Big salmonids prefer to be spoon-fed! The Luhr Jensen Needlefish Spoon is an all-time favorite trolling spoon for trophy trout and kokanee. This ultra-thin, high-action wobbler comes equipped with a metal flipper tail for extra flash and sound attraction,...
Turn on the bite anytime! The lipless, rattling MirrOlure MirrOdine features a deep body profile and realistic baitfish patterns to produce violent strikes. Use a twitching retrieve to make this suspending shallow runner dart from side to side, mimicking...
The sleek body shape and bold color selection make this hot sinking Rapala Rippin' Rap Rattling Lipless Crankbait perfect for covering water fast with a rip 'n' dip action or just burning it straight in with a high-speed reel. Either way, bass come completely...
If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Baby Z-Too...
Cooked up by the 6th Sense pro staff, the Provoke 106 series stirs up hard-hitting action with a bass-attracting mix of ingredients. 6th Sense Provoke 106DD Jerkbait dives up to 7' with the same erratic motion as the entire Provoke 106 lineup. Depending...
The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...
Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a new level. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety of ways for...
Tie on a Bass Pro Shops Sparkle Squirt and get ready for some hot crappie fishing--big bluegill and bass love them, too! The Sparkle Squirt's soft, hollow body and fine undulating tentacles dart through the water like a real minnow. Loaded with glitter...
The Bass Pro Shops Tourney Special Minnow combines extreme value with extreme fish-catching appeal! Fish it once, and you'll soon appreciate its proven, strike-provoking action and slender profile that mimics a wide variety of bait fish. Dives to 3';...
Turn on the bite anytime! The lipless, rattling MirrOlure MirrOdine features a deep body profile and realistic baitfish patterns to produce violent strikes. Use a twitching retrieve to make this suspending shallow runner dart from side to side, mimicking...
The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features a lively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Its lifelike swimming...
The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...
Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and a lifelike texture that's irresistible to many inshore species. Loaded with Gulp! attractant, this Berkley bait releases 400 times more fish-attracting...
Load up on a versatile staple with a predictable track record of success. Yamamoto Baits Super Grub works well for an amazing variety of applications. Fish it alone or as a trailer to kickstart a bite. The curly tail flutters like a baitfish and the ribbed...
The sleek body shape and bold color selection make this hot sinking Rapala Rippin' Rap Rattling Lipless Crankbait perfect for covering water fast with a rip 'n' dip action or just burning it straight in with a high-speed reel. Either way, bass come completely...
Perfectly balanced, the Gambler Buzz'n Cane Toad holds steady at any retrieve speed, always running belly-down no matter how hard its buzz'n feet are kicking. A great choice for aggressive bass on weed edges, whether fished on a jighead, buzzbait, or...