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Image of Yamamoto Original Senko Worms | Smoke/Pearl Blue Laminate; 4 in.
 

Yamamoto Original Senko Worms | Smoke/Pearl Blue Laminate; 4 in.

If you're not using Yamamoto Original Senko Worms when you're bass fishing, we really don't know what you're thinking! Often imitated but never duplicated, Senko Worms are one of, if not THE, best plastics available on the market today. A Senko is composed...


 
Image of Yamamoto Original Senko Worms | Smoke/Pearl Blue Laminate; 5 in.
 

Yamamoto Original Senko Worms | Smoke/Pearl Blue Laminate; 5 in.

If you're not using Yamamoto Original Senko Worms when you're bass fishing, we really don't know what you're thinking! Often imitated but never duplicated, Senko Worms are one of, if not THE, best plastics available on the market today. A Senko is composed...


 
Image of Yo-Zuri Rattl'N Vibe Lipless Crankbait | Ghost Pearl Shad; 2 1/8 in.
 

Yo-Zuri Rattl'N Vibe Lipless Crankbait | Ghost Pearl Shad; 2 1/8 in.

Yo-Zuri Rattl'N Vibes are Yo-Zuri's original lipless crankbaits. Internal stainless steel balls give these lures a super loud rattle and increase casting distance. Rattl'n Vibes are perfectly balanced, offering a downward swimming action on the fall and...


 
Image of Yo-Zuri Rattl'N Vibe Lipless Crankbait | Ghost Pearl Shad; 2 1/2 in.
 

Yo-Zuri Rattl'N Vibe Lipless Crankbait | Ghost Pearl Shad; 2 1/2 in.

Yo-Zuri Rattl'N Vibes are Yo-Zuri's original lipless crankbaits. Internal stainless steel balls give these lures a super loud rattle and increase casting distance. Rattl'n Vibes are perfectly balanced, offering a downward swimming action on the fall and...


 
Image of YUM Dinger Soft Bait - Bulk Pack | Watermelon-Pearl Laminate; 5 in.
 

YUM Dinger Soft Bait - Bulk Pack | Watermelon-Pearl Laminate; 5 in.

The YUM Dinger Soft Bait - 30 Bulk Pack is a whole lotta soft plastic worms for bass at once, which is better for your wallet. The YUM Bulk Dinger Pack is perfect for anglers who know the colors that work in their favorite haunts and water conditions....


 
Image of Yamamoto Baits 5″ Senko - Smoke Blue Pearl/Silver Purple
 

Yamamoto Baits 5″ Senko - Smoke Blue Pearl/Silver Purple

Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal...


 
Image of Berkley PowerBait Paddlin' PowerStinger - 3-1/2″ - Green Pumpkin/Pearl White
 

Berkley PowerBait Paddlin' PowerStinger - 3-1/2″ - Green Pumpkin/Pearl White

The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...


 
Image of Berkley PowerBait Paddlin' PowerStinger - 4-1/4″ - Green Pumpkin/Pearl White
 

Berkley PowerBait Paddlin' PowerStinger - 4-1/4″ - Green Pumpkin/Pearl White

The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...


 
Image of Luhr Jensen Needlefish Trolling Spoon - 2″ - Cerise/Pearl Back
 

Luhr Jensen Needlefish Trolling Spoon - 2″ - Cerise/Pearl Back

Big salmonids prefer to be spoon-fed! The Luhr Jensen Needlefish Spoon is an all-time favorite trolling spoon for trophy trout and kokanee. This ultra-thin, high-action wobbler comes equipped with a metal flipper tail for extra flash and sound attraction,...


 
Image of MirrOlure MirrOdine Suspending Twitchbait - 3-1/8″ - Bayou Green Back Pearl
 

MirrOlure MirrOdine Suspending Twitchbait - 3-1/8″ - Bayou Green Back Pearl

Turn on the bite anytime! The lipless, rattling MirrOlure MirrOdine features a deep body profile and realistic baitfish patterns to produce violent strikes. Use a twitching retrieve to make this suspending shallow runner dart from side to side, mimicking...


 
Image of Rapala Rippin' Rap Rattling Lipless Crankbait - 2-3/4″ - Pearl Gray Shiner
 

Rapala Rippin' Rap Rattling Lipless Crankbait - 2-3/4″ - Pearl Gray Shiner

The sleek body shape and bold color selection make this hot sinking Rapala Rippin' Rap Rattling Lipless Crankbait perfect for covering water fast with a rip 'n' dip action or just burning it straight in with a high-speed reel. Either way, bass come completely...


 
Image of D.O.A. Lures Bait Buster Shallow Runner - 4″ - Pearl/Green/Red Chin
 

 
Image of Strike King 3X Baby Z-Too Jerkbait - Blue Glimmer Pearl Belly - 3-1/2″
 

Strike King 3X Baby Z-Too Jerkbait - Blue Glimmer Pearl Belly - 3-1/2″

If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Baby Z-Too...


 
Image of 6th Sense Fishing Provoke 106DD Jerkbait - French Bone Pearl - 4.2″
 

6th Sense Fishing Provoke 106DD Jerkbait - French Bone Pearl - 4.2″

Cooked up by the 6th Sense pro staff, the Provoke 106 series stirs up hard-hitting action with a bass-attracting mix of ingredients. 6th Sense Provoke 106DD Jerkbait dives up to 7' with the same erratic motion as the entire Provoke 106 lineup. Depending...


 
Image of Strike King KVD Sexy Frog - 1-3/4″ - Green Pumpkin/Pearl Belly
 

Strike King KVD Sexy Frog - 1-3/4″ - Green Pumpkin/Pearl Belly

The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...


 
Image of Berkley PowerBait Unrigged CullShad - Green Pumpkin Pearl White - 6″
 

Berkley PowerBait Unrigged CullShad - Green Pumpkin Pearl White - 6″

Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a new level. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety of ways for...


 
Image of Bass Pro Shops Sparkle Squirts - 1-1/2″ - 15 pack - Red/Electric Silver/Pearl
 

Bass Pro Shops Sparkle Squirts - 1-1/2″ - 15 pack - Red/Electric Silver/Pearl

Tie on a Bass Pro Shops Sparkle Squirt and get ready for some hot crappie fishing--big bluegill and bass love them, too! The Sparkle Squirt's soft, hollow body and fine undulating tentacles dart through the water like a real minnow. Loaded with glitter...


 
Image of Bass Pro Shops Tourney Special Minnow - 4-3/16″ - Pearl Black Shad
 

Bass Pro Shops Tourney Special Minnow - 4-3/16″ - Pearl Black Shad

The Bass Pro Shops Tourney Special Minnow combines extreme value with extreme fish-catching appeal! Fish it once, and you'll soon appreciate its proven, strike-provoking action and slender profile that mimics a wide variety of bait fish. Dives to 3';...


 
Image of MirrOlure MirrOdine Suspending Twitchbait - 2-5/8″ - Bayou Green Back Pearl
 

MirrOlure MirrOdine Suspending Twitchbait - 2-5/8″ - Bayou Green Back Pearl

Turn on the bite anytime! The lipless, rattling MirrOlure MirrOdine features a deep body profile and realistic baitfish patterns to produce violent strikes. Use a twitching retrieve to make this suspending shallow runner dart from side to side, mimicking...


 
Image of Tsunami Holographic Swim Shad Soft Bait - Pearl Spot - 4″ - 1 oz.
 

Tsunami Holographic Swim Shad Soft Bait - Pearl Spot - 4″ - 1 oz.

The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features a lively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Its lifelike swimming...


 
Image of Strike King KVD Sexy Frog - 2-1/2″ - Green Pumpkin/Pearl Belly
 

Strike King KVD Sexy Frog - 2-1/2″ - Green Pumpkin/Pearl Belly

The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...


 
Image of Berkley Saltwater Gulp! Swimming Mullet - Pearl White - 6″ - 3 Pack
 

Berkley Saltwater Gulp! Swimming Mullet - Pearl White - 6″ - 3 Pack

Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and a lifelike texture that's irresistible to many inshore species. Loaded with Gulp! attractant, this Berkley bait releases 400 times more fish-attracting...


 
Image of Yamamoto Baits Super Grub - Blue Pearl/Silver Flake - 5″
 

Yamamoto Baits Super Grub - Blue Pearl/Silver Flake - 5″

Load up on a versatile staple with a predictable track record of success. Yamamoto Baits Super Grub works well for an amazing variety of applications. Fish it alone or as a trailer to kickstart a bite. The curly tail flutters like a baitfish and the ribbed...


 
Image of Rapala Rippin' Rap Rattling Lipless Crankbait - 2″ - Pearl Gray Shiner
 

Rapala Rippin' Rap Rattling Lipless Crankbait - 2″ - Pearl Gray Shiner

The sleek body shape and bold color selection make this hot sinking Rapala Rippin' Rap Rattling Lipless Crankbait perfect for covering water fast with a rip 'n' dip action or just burning it straight in with a high-speed reel. Either way, bass come completely...


 
Image of Gambler Buzz'n Cane Toad - 4-1/4″ - Green Pumpkin/Pearl Belly
 

Gambler Buzz'n Cane Toad - 4-1/4″ - Green Pumpkin/Pearl Belly

Perfectly balanced, the Gambler Buzz'n Cane Toad holds steady at any retrieve speed, always running belly-down no matter how hard its buzz'n feet are kicking. A great choice for aggressive bass on weed edges, whether fished on a jighead, buzzbait, or...





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