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Image of Hawken Fire Flies Micro Glow Sticks | Red
 

Hawken Fire Flies Micro Glow Sticks | Red

Hawken Fire Flies Micro Glow Sticks are some of the smallest light sticks on the market. Two different diameter tubes are included for easy attachment to any leader or hook. Powder based and 50% brighter, these glow sticks are perfect for any night-time...


 
Image of Yo-Zuri 3DR-X Vibe Lipless Crankbait | Fire Tiger; 1/2 oz.
 

Yo-Zuri 3DR-X Vibe Lipless Crankbait | Fire Tiger; 1/2 oz.

The Yo-Zuri 3DR-X Vibe Lipless Crankbait brings evocative flash to the horizontal hard baits in your ice fishing tackle box via 3D prism scales. Beckon cruising fish in cold and dark water with this lipless crankbait designed for the ice! Yo-Zuri's patented...


 
Image of Northland Fire-Ball Jigs | Super Glo Luminescent; 3/8 oz.
 

Northland Fire-Ball Jigs | Super Glo Luminescent; 3/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Storm Deep ThunderStick MadFlash | Green Fire UV; 4 3/8 in.
 

Storm Deep ThunderStick MadFlash | Green Fire UV; 4 3/8 in.

Storm Deep ThunderStick MadFlash lures feature a deep diving lip, traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and an external scale pattern. All species of fish will devour this bait whether trolled, cast, twitched orjerked....


 
Image of Cotton Cordell Wally Diver | Fire Tiger; 2 1/2 in.
 

Cotton Cordell Wally Diver | Fire Tiger; 2 1/2 in.

Cotton Cordell Wally Divers have been catching big 'eyes long enough to be called legendary. Few walleye anglers hit the water without a Wally Diver on the line. These lures feature a tight wiggle and slender profile, exactly what a hungry walleye is...


 
Image of Wapsi Fire Tip Sili Legs | Hopper Yellow/Red Tip
 

Wapsi Fire Tip Sili Legs | Hopper Yellow/Red Tip

Wapsi Fire Tip Sili Legs are made of silicone and have a translucency and flexibility that is unmatched by conventional rubber legs. These legs feature a dual coloring for a vareity of styles and patterns. Sili Legs are great for freshwater and saltwater...


 
Image of Reef Runner 200 Ripshad Crankbait | Fire Tiger; 2 1/4 in.
 

Reef Runner 200 Ripshad Crankbait | Fire Tiger; 2 1/4 in.

The Reef Runner 200 Ripshad Crankbait Series offers its own uniquely shaped shad profile and one-of-a-kind action for trolling depths that reach 16 feet. You'll see the difference between enticing rock-hard finishes in an array of fish-catching color...


 
Image of Berkley PowerBait Ripple Shads | Fire Perch; 3 in.
 

Berkley PowerBait Ripple Shads | Fire Perch; 3 in.

The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a...


 
Image of 6th Sense Fishing Divine Swim Jig - 1/2 oz. - Bluegill Fire
 

6th Sense Fishing Divine Swim Jig - 1/2 oz. - Bluegill Fire

Like a fish-seeking missile, the 6th Sense® Fishing Divine Swim Jig finds fish where theyive and think they're safe. Simply use your favorite fishing technique andet this jig go to work. A semi-flat, keel-weighted head belly ensures a knack fo

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Image of ACME Tackle Little Cleo Spoon | Chartreuse Fire Dot; 1/4 oz.
 

ACME Tackle Little Cleo Spoon | Chartreuse Fire Dot; 1/4 oz.

The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...


 
Image of Hawken Fire Flies Marabou Flash Jig | Nightmare; 1/4 oz.
 

Hawken Fire Flies Marabou Flash Jig | Nightmare; 1/4 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Robolize Mercurial Floating Beads | Liquid Fire; 10 mm
 

Robolize Mercurial Floating Beads | Liquid Fire; 10 mm

The Robolize Mercurial Floating Beads keep your presentation up in the strike zone, making them perfect for drift fishing or bobber dogging to reduce snags on the bottom. These beads no longer require pegging and free-slide reliably on the line while...


 
Image of Berkley PowerBait Power Worms | Midnight Fire; 7 in.
 

Berkley PowerBait Power Worms | Midnight Fire; 7 in.

Berkley PowerBait Power Worms are designed to mimic the natural motion of a falling worm with its ribbon tail design. The soft but firm texture is irresistible to fish and is ideal for lakes, streams, rivers, or reservoirs. Berkley PowerBait Power Worms...


 
Image of VMC Rattling Roach Spoon | Glow Pink Fire UV; 1/8 oz.
 

VMC Rattling Roach Spoon | Glow Pink Fire UV; 1/8 oz.

The VMC Rattling Roach Spoon calls em in when it's time to eat. This VMC rattle spoon's intense fluttering action and exposed rattle chamber allow the angler to create maximum sound vibrations nearby fish can't resist taking a closer look! These VMC...


 
Image of Northland Fire-Ball Jigs | Glow Watermelon; 1/2 oz.
 

Northland Fire-Ball Jigs | Glow Watermelon; 1/2 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Bogner - Fire+Ice Saelly2 Jacket - Women's Black, 10
 

Bogner - Fire+Ice Saelly2 Jacket - Women's Black, 10

Warmth, comfort, and style in one jacket is what we get with the Bogner FIRE+ICE Saelly2 Jacket. Made from a nylon shell and filled with Thermore Ecodown, the Saelly2 Jacket keeps us warm during frigid days on the mountain. The hood is detachable and...


 
Image of VMC Rattling Roach Spoon | Glow Pink Fire UV; 1/32 oz.
 

VMC Rattling Roach Spoon | Glow Pink Fire UV; 1/32 oz.

The VMC Rattling Roach Spoon calls em in when it's time to eat. This VMC rattle spoon's intense fluttering action and exposed rattle chamber allow the angler to create maximum sound vibrations nearby fish can't resist taking a closer look! These VMC...


 
Image of Fox Racing Defend Fire Pant - Men's Lunar Black, 34
 

Fox Racing Defend Fire Pant - Men's Lunar Black, 34

The Fox Racing Defend Fire Pants are the perfect pants for riding in the shoulder seasons. Featuring a lightweight four-way stretch fabric for excellent mobility paired with a Polartec Alpha fleece lining, the Fox Racing Defend Fire Pants are warm, move...


 
Image of Bogner - Fire+Ice Borja3-T Pant - Women's Off White, 6
 

Bogner - Fire+Ice Borja3-T Pant - Women's Off White, 6

Stretchy and insulated, the FIRE+ICE Borja3-T Pant keep you warm and covered from the elements while you arc turns down groomers and float through deep snow. The DWR-treated polyester face fabric handles daily weather and stretches with ease, while the...


 
Image of Luhr Jensen Dipsy Diver - 2-1/4″ - Purple Fire UV
 

 
Image of Northland Pro Walleye Crawler Harness | Fire Perch
 

Northland Pro Walleye Crawler Harness | Fire Perch

Northland Pro Walleye Crawler Harnesses are one of the top walleye rigs among anglers. These rigs utilize Deep-Cup #3 Colorado blades for optimum vibration. Walleye Crawler Harnesses have a speed clevis for quick blade changes. They also have an optically...


 
Image of Worden's Spin-N-Glo | Pearl Wings - Fire Tiger; 4
 

Worden's Spin-N-Glo | Pearl Wings - Fire Tiger; 4

The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...


 
Image of Buzz Bomb Jigging Spoon - 2-1/2″ - 1 oz. - Fire Orange
 

Buzz Bomb Jigging Spoon - 2-1/2″ - 1 oz. - Fire Orange

Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...


 
Image of Bogner - Fire+Ice Borja3-T Pant - Women's Black, 4
 

Bogner - Fire+Ice Borja3-T Pant - Women's Black, 4

Stretchy and insulated, the FIRE+ICE Borja3-T Pant keep you warm and covered from the elements while you arc turns down groomers and float through deep snow. The DWR-treated polyester face fabric handles daily weather and stretches with ease, while the...


 
Image of Strike King Bitsy Spinner | Fire Craw; 1/4 oz.
 

Strike King Bitsy Spinner | Fire Craw; 1/4 oz.

The Strike King Bitsy Spinner is a modern twist on an old favorite fishing lure. The ultra-soft hackle feather tail of this in line spinner lure keeps its shape, resulting in a lively presentation and realistic action that lasts the lifetime of the Bitsy...





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