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The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series lures are made from the top 7% of select balsa wood; its perfect consistency combines with carefully placed...
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The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series lures are made from the top 7% of select balsa wood; its perfect consistency combines with carefully placed...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
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The MirrOlure MirrOglass Suspending Twitchbait allows anglers to "match the hatch." Here's how: when hungry predators are feeding on small rain minnows or glass minnows, tie on this MirrOlure suspending twichbait. This minnow bait has a small profile...
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Not only will our White River Fly Shop Painted Lead Eyes add weight and lifelike appeal to your favorite fly pattern, they also eliminate the need to paint your own. Painted eyes were made famous by the deadly Clouser deep minnow, and have become a mainstay...
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A magnetic swimbait? Once you've fished the Megabass Magdraft Rigged Swimbait, you'll never question it again. This big, perfectly proportioned soft plastic swimmer looks positively alive in the water, partly because its inner Mag-Hold System magnet secures...
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Outstanding for panfish and walleye, the Berkley Gulp! Minnow Grub smells like a meal and fishes like a dream. Effective on jigs and on drop-shot rigs, the Gulp Minnow Grub's streamlined wriggling tails irresistibly mimic the swimming action of a baitfish....
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With its built-in weight-transfer system and extra-quick dive, the Lucky Craft Lightning Pointer XR gives you a truly deadly suspending bait that casts extremely long and, within 3 or 4 reel cranks, gets into the strike zone and stays there throughout...
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It may not be pretty, but when a slot red or slob bluefish inhales your D.O.A. Bait Buster Trolling Lure, it's suddenly one of the the best-looking baits ever to come out of your tackle box. Despite its clunky look, the Bait Buster is a fish-catching...
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The ultra-appetizing NetBait BaitFuel HexTek Eko Shad serves up energetic movement with the slightest twitch, as well as lifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Series bait pops on forward-facing...
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The ultra-appetizing NetBait BaitFuel HexTek Eko Shad serves up energetic movement with the slightest twitch, as well as lifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Series bait pops on forward-facing...
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Optimized for use with forward-facing sonar, the Bill Lewis Depth Strike Twitchbait sets off explosive takes from suspended fish who simply can't ignore the bait's hyperrealistic back-and-forth movement. This lipless stick bait sinks efficiently on a...
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The North Face Antora Jacket for Men is a modern silhouette inspired by the iconic TNF Mountain Light Jacket. Made with 100% recycled fabrics, this men's jacket boasts a waterproof, windproof, breathable, seam-sealed DryVent 2L shell with non-PFC durable...
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Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal...
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Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal...
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Durable, long-lasting, and all-natural, Berkley's Gulp!Peeler Crab sports incredibly lifelike details and can be rigged as is or like a live crab. Loaded with Berkley's powerful patented scent technology which is designed to disperse 400 times more fish-attracting...
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Turn on the bite anytime! The lipless, rattling MirrOlure MirrOdine features a deep body profile and realistic baitfish patterns to produce violent strikes. Use a twitching retrieve to make this suspending shallow runner dart from side to side, mimicking...
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The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series lures are made from the top 7% of select balsa wood; its perfect consistency combines with carefully placed...
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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
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Vibrant colors and patterns trigger aggressive bites with the Bass Pro Shops RealImage Jigging Spoon. Jig this spoon over schools of baitfish or crash the rocks for incredible action from walleye, white bass, stripers, and more. Quality black nickel hook...
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A proven fish catcher using a variety of methods, Kalin's Lunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using...
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Punch your ticket for CrushCity, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plastic handles...
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Punch your ticket for CrushCity, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plastic handles...
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Thread a Mad River Steelhead Worm directly onto your hook for rigging or drifting, or use on a weighted jighead for float fishing. Each one is infused with specially formulated Atlas Mike's Shrimp Oil, to draw steelies in without hesitation. Made of flexible,...
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