Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegendary hard-k
High-performanceine evolves to anotherevel in Seaguar Smackdown Braidedine. A super-tight weave incorporating 8 ultra-thin strands, Smackdown Braid is perfectly round and thin, smooth on the cast and easy to fish. With virtually no str
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The popular Reef Runner Deep Diver 800 Crankbait gets deep fast and produces an aggressive kicking action, which receives loads of attention from hungry predators especially walleye. The 800 Series' extra-wide lip digs hard, running as deep as 28' when...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
Mackerel, especially, love the flashy action of the L. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. Deadly...
A finesse-swimbait extraordinaire, the Yamamoto Baits Shad Shape Swimmer presents the perfect action and profile to hook finicky fish who demand the mostifelike of meals. From drop-shot rigs to hover strolling using forward-facing sonar, this paddl
The Reef Runner Flash Shad Lipless Crankbait shines literally where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
Fit the Strike Alert to your rod tip and relax! The Strike Alert with Flash Indicator will signal you when a fish takes your bait. Visible from 100 yards, simply place the Strike Alert 2 below your rod tip. The indicator will begin to flash green un
No other hardbait can boast the fish-catching success of the Billewis Rat-L-Trap Magnum Force™. With its flashy, shad-like profile, aggressive rattle, and super-tight wiggling action, the Rat-L-Trap Magnum Forceipless crank is notor
The Yamamoto Yama Craw Soft Bait is a 4-inch-long crawfish lure that sends a good thump and vibration out into the water. Two large claw appendages with three flanges on their ends vibrate in the water with a tighter kick than what you may be used to...
Worden's Huskie Tail Spinner is a popular heavy-duty casting spinner for anglers chasing musky, northern pike, striped bass, and otherarge predators. Chief among thisure's features is a Hildebrandt blade, a heavy-duty stainless steel shaft and cl
Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De
Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegendary hard-k
Expect the highestevel of performance from the Nicholsures Catalyst Tandem Spinnerbait. The perfect anecdote for cloudy water, this high-quality tandem spinnerbait brings flash and thump to stir up the bite. Each comes rigged with an ultra-sharp
Hofmann's Easy Clip & Spin Spinner Lure pack is a game-changer for anglers because they can change the blades on the included spinning lure in seconds, turning the Superior Spinner lure into a different one without cutting off and re-tying lures to the...
A finesse-swimbait extraordinaire, the Yamamoto Baits Shad Shape Swimmer presents the perfect action and profile to hook finicky fish who demand the most lifelike of meals. From drop-shot rigs to hover strolling using forward-facing sonar, this paddle-tail...
One of the most realistic muskie baits out there gets an innovative major upgrade! The Savage Gear 3D Sucker X-Tail keeps its painstakingly accurate profile and photo print colors, derived from detailed 3D scans of actual suckers and related
Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De
Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De
Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....