Built with balsa wood and wire-through construction, the Rapala Shad Dancer Crankbait is a strong, floating lure that can handle many strikes. Featuring the ever-popular shad profile, its dancing tail creates a realistic sweeping motion. Its durable lip...
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM® Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
"It might be a little overly advantageous of you to strap skis to your toddler's feet while he's still a toddler, but like your dad's dad said to his dad, ""if he can walk then he can ski."" Even if ski school doesn't allow anyone his age, the Obermeyer...
The grub just got an upgrade with the Strike King Rage Menace! Throw away those traditional grubs and give the Rage Menace a go! This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and paddle...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat! Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
The KEEN Nxis Evo Waterproof shoe combines the lightweight agility of a trail runner with the protection and durability of a hiking boot, which is perfect for casual and fast-paced hikes alike. A waterproof KEEN-DRY membrane equips this shoe for rain...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat! Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
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Think you're good at catching fish? Try the Berkley® PowerBait® Shape 108 Craw and find out what your true max haul can be. The pinchers rotateike bird wings as they flap - agitated bass just can'tet one swim on by. Ideal for jigs, this crayfi
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6th Sense® Divine Spinnerbait not only out fishes other spinnerbaits, it outasts them too! An impressive combination of superior strength, swimming balance, and vibration puts on a fish-catching clinic when conditions favor an extra punch of att
The Bomber Long A Lure features a trademark tight wiggle and rolling movements that mimic live bait. The slender jerkbait is highly versatile and can be fished many ways. You can troll for walleye or salmon, and use it behind a downrigger to target deeper-residing...
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
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Introducing a patented honeycomb molding technology to the PowerBait®ineup, the Berkley® PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficientl
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Even at the slowest retrieve speeds, the Keitech® Easy Shiner Swimbait produces a wide-wobbling, rolling action to incite all-out attacks from predators. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve
Heddon Sonar Flash Blade Baits are the original action-adjustable lure. The three line-tie holes allow adjustment of the lure's running depth and action. The front hole is for shallow running and high vibration. The rear hole produces deep running and...
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
We take on those big objectives with the Smith Mission MIPS Helmet. Built with the MIPS impact system, this helmet redirects energy during impact to reduce rotational forces and add protection in the case of a crash. The EPS foam interior and polycarbonate...
Rapala Jointed Shad Raps offer a wide swimming jointed action with a loud rhythmic rattle to mimic and exaggerate the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist....
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6th Sense® Divine Spinnerbait not only out fishes other spinnerbaits, it outasts them too! An impressive combination of superior strength, swimming balance, and vibration puts on a fish-catching clinic when conditions favor an extra punch of att
The Shimano Armajoint 190SS Flash Boost answers the challenge of casting a big jointed swimbait in search of trophy fish. With the power of Shimano's proprietary ARMABOOST technology, casting distance and accuracy are significantly increased by reducing...
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM® Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to
Roger's Flash Kandy Streamer Egg Fly is the perfect cross between a streamer and an egg fly! The streamer egg pattern has been tested and proven on the steelhead and salmon tributaries of the Great Lakes and is sure to be a great fly for trout and salmon...
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Expect even more erratic swimming action from the Bomber® Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators -- bass, walleye, pike, musky, stripers, trout, salmon, and more. This productive bait swims w
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The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the bac