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Image of Worden's Original Rooster Tail | Flash Blue; 1/4 oz.
 

Worden's Original Rooster Tail | Flash Blue; 1/4 oz.

Worden's Original Rooster Tails were developed in the 1950s by Howard Worden and are one of the most productive spinners ever invented. The action of the spinning blade, in combination with the colorful, pulsating hackle tail, makes the Rooster Tail irresistible...


 
Image of Bass Pro Shops Pro Baby Shad - Chartreuse Flash
 

Bass Pro Shops Pro Baby Shad - Chartreuse Flash

The Bass Pro Shops Pro Baby Shad has a simple, proven design. Soft, plump body section with a single, pointed tail is a near perfect imitation of a shad fry...hesitant, dancing movements will pull in crappie and panfish for a quick meal and a

from  $3.59
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Image of Hawken Fire Flies Marabou Flash Jig | Nightmare; 1/4 oz.
 

Hawken Fire Flies Marabou Flash Jig | Nightmare; 1/4 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Semperfli Semper Flash Krinkle Solid White
 

Semperfli Semper Flash Krinkle Solid White

Semperfli SemperFlash Mirror has solid colored mylar strands that diffuse light and create reflection. The strands are lightly crimped and move a lot in the water. The strands are bound together at one end- no cinching in the middle with a cable tie.Features...


 
Image of Yakima Bait Big Al's Fish Flash | High Tower; 8 in.
 

Yakima Bait Big Al's Fish Flash | High Tower; 8 in.

The Yakima Bait Big Al's Fish Flash stands out with its unique design that provokes strikes from predatory fish. The inline spinning flasher's UV injection molded bodies reflect light and create vibrations that mimic a school of fleeing baitfish. This...


 
Image of YUM Flash Mob Junior Scottsboro Swimbait Kit - 3-1/2″ - Sexy Shad
 

YUM Flash Mob Junior Scottsboro Swimbait Kit - 3-1/2″ - Sexy Shad

Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to mimic...


 
Image of YUM Flash Mob Junior Scottsboro Swimbait Kit - 3-1/2″ - Sight Minnow
 

YUM Flash Mob Junior Scottsboro Swimbait Kit - 3-1/2″ - Sight Minnow

Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to mimic...


 
Image of Savage Gear 3D Sucker X-Tail | Walleye Flash; 9 in.
 

Savage Gear 3D Sucker X-Tail | Walleye Flash; 9 in.

The Savage Gear 3D Sucker X-Tail is a lifelike swimbait designed for targeting freshwater predators like musky and pike. Molded from a 3D scan of an actual suckerfish, it features unmatched realism in appearance and movement. The bait combines a single...


 
Image of Creek Chub Striper Strike - 5″ - Blue Flash
 

Creek Chub Striper Strike - 5″ - Blue Flash

Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinking Lure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assures long casts and precise, slow-sinking action. The Creek Chub Striper...


 
Image of Rapala Deep Tail Dancer - 3-1/2″ - 7/16 oz. - Silver Flash
 

Rapala Deep Tail Dancer - 3-1/2″ - 7/16 oz. - Silver Flash

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme diving lip that plunges the lure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana-shaped...


 
Image of Rapala CrushCity The Mayor Swimbait | Sight Flash; 3 in.
 

Rapala CrushCity The Mayor Swimbait | Sight Flash; 3 in.

A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...


 
Image of Rapala Deep Tail Dancer - 3-1/2″ - 7/16 oz. - Clown Flash
 

Rapala Deep Tail Dancer - 3-1/2″ - 7/16 oz. - Clown Flash

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme diving lip that plunges the lure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana-shaped...


 
Image of Bomber Jointed Wake Minnow - Bone Flash - 5-3/8''
 

Bomber Jointed Wake Minnow - Bone Flash - 5-3/8''

No need to modify an expensive minnowure in order to have a deadly wake bait at the ready. Bomber has done that for you! The Bomber Jointed Wake Minnow is designed to create that hypnotic, wake-producing swim - proven to trigger monster st

from  $9.99
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Image of Keitech FAT Swing Impact Swimbait - 3.3″ - Sight Flash
 

Keitech FAT Swing Impact Swimbait - 3.3″ - Sight Flash

Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior balance...


 
Image of Heddon Sonar Flash Blade Bait | Gold; 1/2 oz.
 

Heddon Sonar Flash Blade Bait | Gold; 1/2 oz.

Heddon Sonar Flash Blade Baits are the original action-adjustable lure. The three line-tie holes allow adjustment of the lure's running depth and action. The front hole is for shallow running and high vibration. The rear hole produces deep running and...


 
Image of Missile Baits Spunk Shad - Bruiser Flash - 5-1/2″
 

Missile Baits Spunk Shad - Bruiser Flash - 5-1/2″

Thanks to a thick ribbed body tapering to a small pintail, Missile Baits Spunk Shad wiggles nonstop with a magical shimmy action unlike anything you've seen before. You'll want to try this go-to trailer on just about everything scrounger head, chatterbait,...


 
Image of Williamson Lures Kensaki Jig - 6 oz. - Naked Flash Zebra
 

Williamson Lures Kensaki Jig - 6 oz. - Naked Flash Zebra

The asymmetrical Williamson Lures Kensaki Jig cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under slack line. Use a lift-and-fall slow-pitch...


 
Image of Clam CPT Tikka Flash PT | Glow White/Chart Koi; 3/32 oz.
 

Clam CPT Tikka Flash PT | Glow White/Chart Koi; 3/32 oz.

The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...


 
Image of Rapala Deep Tail Dancer | Flash Perch; 3 1/2 in.
 

Rapala Deep Tail Dancer | Flash Perch; 3 1/2 in.

Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat! Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...


 
Image of "Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Silver Flash"
 

"Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Silver Flash"

Incorporating all the positive attributes that have made the series a success, the Rapala® Deep Tail Dancer® features an enlarged extreme divingip that plunges theure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana


 
Image of Damiki Vault Blade Bait | Flash Gill; 3/8 oz.
 

Damiki Vault Blade Bait | Flash Gill; 3/8 oz.

The Damiki Vault is a small, vibration, blade bait offering anglers three settings for tying the line. The front hole provides maximum action for vertical jigging. The middle hole is great for a medium to fast retrieve, and the rear hole provides maximum...


 
Image of Rapala Jointed Shad Rap | Bleeding Olive Flash; 2 in.
 

Rapala Jointed Shad Rap | Bleeding Olive Flash; 2 in.

Rapala Jointed Shad Raps offer a wide swimming jointed action with a loud rhythmic rattle to mimic and exaggerate the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist....


 
Image of Yamamoto Original Senko Worms | Green Flash; 5 in.
 

Yamamoto Original Senko Worms | Green Flash; 5 in.

If you're not using Yamamoto Original Senko Worms when you're bass fishing, we really don't know what you're thinking! Often imitated but never duplicated, Senko Worms are one of, if not THE, best plastics available on the market today. A Senko is composed...


 
Image of Ultra Flash Submersible LED Drop Lights - Green
 

Ultra Flash Submersible LED Drop Lights - Green

Experience the challenge of night fishing with submersible fishingights! Providing up to 250 hours of powerful illumination at depths of 3,000 feet, the Ultra Flash SubmersibleED Dropights operate onithium cell batteries (

from  $6.49
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Image of Yamamoto Shad Shape Swimmer | Sight Flash; 3.7 in.
 

Yamamoto Shad Shape Swimmer | Sight Flash; 3.7 in.

The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...





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