The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
"It might be a little overly advantageous of you to strap skis to your toddler's feet while he's still a toddler, but like your dad's dad said to his dad, ""if he can walk then he can ski."" Even if ski school doesn't allow anyone his age, the Obermeyer...
The Berkley Jack Lipless Crankbait series delivers unmatched performance in casting and vertical presentations. Each model is available in three sizes Jack 6, Jack 7, and Jack 8 and targets fish in specific conditions with tailored actions and depth...
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM® Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to
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There's good reason The Montana Fly Company® Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromateral s
The KEEN Nxis Evo Waterproof shoe combines the lightweight agility of a trail runner with the protection and durability of a hiking boot, which is perfect for casual and fast-paced hikes alike. A waterproof KEEN-DRY membrane equips this shoe for rain...
We like to equip young skiers and snowboarders in our lives with the Spyder Lola Jacket. Ready for cold walks to schools and days spent skiing or snowboarding at the local resort, this winter jacket pairs a waterproof and breathable Stretch EXO SHIELD...
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The Columbia® Flash Challenger™ined Windbreaker foradies is a great choice for windy, wet, drizzling days outdoors! Its 100% polyester Windbreaker exterior is water-resistant to keep you dry in damp weather conditions. Inside of this women's w
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No need to modify an expensive minnowure in order to have a deadly wake bait at the ready. Bomber has done that for you! The Bomber Jointed Wake Minnow is designed to create that hypnotic, wake-producing swim - proven to trigger monster st
The KEEN Nxis Evo Waterproof shoe combines the lightweight agility of a trail runner with the protection and durability of a hiking boot, which is perfect for casual and fast-paced hikes alike. A waterproof KEEN-DRY membrane equips this shoe for rain...
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The asymmetrical Williamson®ures Kensaki Jig cuts water fast with its knife-tip design, allowing it to get deep. The inine eyelets stabilize the jig during descent and enhance the fluttering action under slackine. Use aift-and-fall slow-
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There's good reason The Montana Fly Company® Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromateral s
Built with balsa wood and wire-through construction, the Rapala Shad Dancer Crankbait is a strong, floating lure that can handle many strikes. Featuring the ever-popular shad profile, its dancing tail creates a realistic sweeping motion. Its durable lip...
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Expect even more erratic swimming action from the Bomber® Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators -- bass, walleye, pike, musky, stripers, trout, salmon, and more. This productive bait swims w
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The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the bac
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Introducing a patented honeycomb molding technology to the PowerBait®ineup, the Berkley® PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficientl
Heddon Sonar Flash Blade Baits are the original action-adjustable lure. The three line-tie holes allow adjustment of the lure's running depth and action. The front hole is for shallow running and high vibration. The rear hole produces deep running and...
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Justike you'd expect from a Kevin VanDam design, the Strike King® KVD Elite Jerkbait maximizes your cast-to-catch ratio with an erratic true-to-life action and weight-transfer system to shoot for distance. The wide side-to-side motion with every
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat! Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
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6th Sense® Divine Spinnerbait not only out fishes other spinnerbaits, it outasts them too! An impressive combination of superior strength, swimming balance, and vibration puts on a fish-catching clinic when conditions favor an extra punch of att
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The Flipping Brush Jig from Chompers is one of the essential tools you'll need to pry stubborn bass from their thick, heavy cover. A beefier version of Chomper's Brush Jig, the Flipping Brush Jig offers the same proven design with a heavier M
The Flash Jujubee is a variation on my popular Jujubee Midge pattern. This variation adds some flash to the thorax. Genius I know.
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Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts s
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Finesse your way past a finicky bite with the deadly action of the Chompers Eraser Jigs. Offering a smaller profile that's perfect of clear water and heavily pressured fish, this jig features a round ball head for delicate finessing twitches,