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Image of Baitfuel NanoShad Soft Bait | Black Ice; 2 in.
 

Baitfuel NanoShad Soft Bait | Black Ice; 2 in.

Crappie, bluegill, and perch anglers looking for an edge in finesse presentations will appreciate the lifelike action of the Baitfuel NanoShad Soft Bait. At 2 inches long, this compact soft plastic mimics a small shad and excels when fish are pressured...


 
Image of BaitFuel NanoSwim Soft Bait | Black Ice; 2 in.
 

BaitFuel NanoSwim Soft Bait | Black Ice; 2 in.

Crappie, bluegill, and perch anglers targeting pressured fish will appreciate the lifelike action and sonar visibility of the BaitFuel NanoSwim Soft Bait. The wedge tail produces a subtle, tight-pitched swimming motion, while flat sides strengthen its...


 
Image of BaitFuel NanoSnak Soft Bait | Black Ice; 2 in.
 

BaitFuel NanoSnak Soft Bait | Black Ice; 2 in.

When crappie only follow instead of bite, the BaitFuel NanoSnak 2' Pintail Swimbait forces the decision with its natural darting movement. Part of the Nano Crappie Series, this soft bait is built for finesse presentations, with a pintail that flicks and...


 
Image of BaitFuel NanoVibe Soft Bait | Black Ice; 2 in.
 

BaitFuel NanoVibe Soft Bait | Black Ice; 2 in.

Panfish and crappie anglers looking to trigger reaction bites will find the BaitFuel NanoVibe Soft Bait effective for both casting and slow trolling presentations. Its ribbed body releases micro vibrations through the water column, while the V-cut tail...


 
Image of Bandit 100 Series Crankbait | Solid Black; 2 in.
 

Bandit 100 Series Crankbait | Solid Black; 2 in.

The Bandit 100 Series Crankbait is the go-to lure for experienced anglers when fish are holding in shallow cover or feeding on shallow flats. The affordable Bandit 100 Series Crankbaits produce a loud rattle and a wide wobble, and each model weighs a...


 
Image of Bandit 200 Series Crankbait | Solid Black; 2 in.
 

Bandit 200 Series Crankbait | Solid Black; 2 in.

Add a Bandit 200 Series Crankbait to your tackle box, and hands down, you'll have an all-time classic fishing lure. The diving lip ensures the Bandit 200 Series dives four-to-eight feet deep. The 2' Bandit Lures 200 Series Crankbait is a top-performing...


 
Image of Bandit 300 Series Crankbait | Black Bubblegum; 2 in.
 

Bandit 300 Series Crankbait | Black Bubblegum; 2 in.

The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...


 
Image of Bandit 300 Series Crankbait | Solid Black; 2 in.
 

Bandit 300 Series Crankbait | Solid Black; 2 in.

The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...


 
Image of Bandit Walleye Deep Diver | Black Koi; 4 3/4 in.
 

Bandit Walleye Deep Diver | Black Koi; 4 3/4 in.

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper waters that walleye, zander, and other predator fish love. Sporting an array of vibrant colors, Bandit lures...


 
Image of Bandit B-Shad | Chartreuse/Black Stripes; 3 1/2 in.
 

Bandit B-Shad | Chartreuse/Black Stripes; 3 1/2 in.

Bandit B-Shads feature a unique shape that allows them to be trolled or cast for walleye and other game fish. This slim profile fishing lure tracks true straight out of the package; no tuning required. The round lip lets Bandit B-Shads dive quickly to...


 
Image of Bandit B-Shad | Chrome/Black Back; 3 1/2 in.
 

Bandit B-Shad | Chrome/Black Back; 3 1/2 in.

Bandit B-Shads feature a unique shape that allows them to be trolled or cast for walleye and other game fish. This slim profile fishing lure tracks true straight out of the package; no tuning required. The round lip lets Bandit B-Shads dive quickly to...


 
Image of Bandit B-Shad | Humble Bee/Black Stripes; 3 1/2 in.
 

Bandit B-Shad | Humble Bee/Black Stripes; 3 1/2 in.

Bandit B-Shads feature a unique shape that allows them to be trolled or cast for walleye and other game fish. This slim profile fishing lure tracks true straight out of the package; no tuning required. The round lip lets Bandit B-Shads dive quickly to...


 
Image of Bassmooch Shovel Tail | Black Shimmer
 

Bassmooch Shovel Tail | Black Shimmer

The BassMooch Shovel Tail is a soft plastic trailer designed to add lifelike action and irresistible appeal to your spinnerbaits, buzzbaits, and bladed jigs. Its ribbed body and flat sides create a side-to-side swimming motion that mimics baitfish, while...


 
Image of Bassmooch M5 Tournament Face Mask | Black
 

Bassmooch M5 Tournament Face Mask | Black

When the weather turns against you, the Bassmooch M5 Tournament Face Mask steps up to deliver complete protection from wind, rain, and cold, ensuring you stay focused on reeling in that big catch. Designed for extreme conditions, this mask features a...


 
Image of Beast Coast Slowflow Swimbait | Black; 2.85 in.
 

Beast Coast Slowflow Swimbait | Black; 2.85 in.

The Beast Coast Slowflow Swimbait is a soft plastic shad swimbait to attract even the most stubborn bass in cold waters or challenging conditions. This slow crawling finesse swimbait is perfect for fishing at extremely slow speeds with a kick and cadence...


 
Image of Beast Coast Slowflow Swimbait | Black; 3.8 in.
 

Beast Coast Slowflow Swimbait | Black; 3.8 in.

The Beast Coast Slowflow Swimbait is a soft plastic shad swimbait to attract even the most stubborn bass in cold waters or challenging conditions. This slow crawling finesse swimbait is perfect for fishing at extremely slow speeds with a kick and cadence...


 
Image of Berkley Frittside Crankbait | Black Chartreuse; 2 1/4 in.
 

Berkley Frittside Crankbait | Black Chartreuse; 2 1/4 in.

When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....


 
Image of Berkley Frittside Crankbait | Black Chartreuse; 2 1/2 in.
 

Berkley Frittside Crankbait | Black Chartreuse; 2 1/2 in.

When you're looking for a crankbait that will draw all the attention, you need the Berkley Frittside Crankbait. Designed by the legendary crankbait angler David Fritts, this crankbait features a large, flat side profile that mimics a large number of baitfish....


 
Image of Berkley PowerBait MaxScent Hit Worms | Black; 4 1/2 in.
 

Berkley PowerBait MaxScent Hit Worms | Black; 4 1/2 in.

Berkley PowerBait MaxScent Hit Worms have a great loose-action tail that moves at lower speeds for even more scent scattering! These worms feature a nice thick body making them great for a whole variety of rigging options and comes in a diverse range...


 
Image of Berkley Gulp! Minnows | Black Shad; 2 1/2 in.
 

Berkley Gulp! Minnows | Black Shad; 2 1/2 in.

When your live bait isn't living up to your expectations, it's time to try the ultimate baitfish replicators, Berkley Gulp! Minnows! Featuring a realistic profile, Berkley Minnows have a thicker body that's great for rigging, and a split tail for an incredible...


 
Image of Berkley Gulp! Minnows | Black Shad; 3 in.
 

Berkley Gulp! Minnows | Black Shad; 3 in.

When your live bait isn't living up to your expectations, it's time to try the ultimate baitfish replicators, Berkley Gulp! Minnows! Featuring a realistic profile, Berkley Minnows have a thicker body that's great for rigging, and a split tail for an incredible...


 
Image of Berkley Gulp! Minnows | Black Shad; 4 in.
 

Berkley Gulp! Minnows | Black Shad; 4 in.

When your live bait isn't living up to your expectations, it's time to try the ultimate baitfish replicators, Berkley Gulp! Minnows! Featuring a realistic profile, Berkley Minnows have a thicker body that's great for rigging, and a split tail for an incredible...


 
Image of Berkley Gulp! Minnow Grubs | Black ; 3 in.
 

Berkley Gulp! Minnow Grubs | Black ; 3 in.

Berkley Gulp! Minnow Grubs are flickering, fluttering, frenzy inducing morsels that tantalize any fish. These Gulp! Minnow Grubs are tasty treats on jigs, drop shots, and live bait rigs. Through technology exclusive to Berkley, Gulp! releases scent 400Xmore...


 
Image of Berkley Flicker Minnow | Black Silver; 3 in.
 

Berkley Flicker Minnow | Black Silver; 3 in.

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...


 
Image of Berkley Flicker Minnow | Black Silver; 3 1/2 in.
 

Berkley Flicker Minnow | Black Silver; 3 1/2 in.

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional anglers, the Flicker Minnow features a tournament-proven design that dives deep quickly. This crankbait...





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