The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a...
Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending noise and vibrations through the water that will drive...
Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending noise and vibrations through the water that will drive...
The Berkley PowerBait The Deal Soft Bait is the real thing if you like to turn on the big bass! Pro angling legend Skeet Reese teamed with Berkley to mastermind this high-sided shad profile. The Deal presents super tail action with swim jig trailers in...
Chasing fish in some shallow waters? You need the Berkley Flicker Shad Shallow Crankbait. With this extremely versatile crankbait, you can troll, cast, or use a stop-and-go retrieve on lakes and rivers, making it perfect for targeting shallower fish....
Chasing fish in some shallow waters? You need the Berkley Flicker Shad Shallow Crankbait. With this extremely versatile crankbait, you can troll, cast, or use a stop-and-go retrieve on lakes and rivers, making it perfect for targeting shallower fish....
The Berkley PowerBait Power Nymph features an attractive shape that mimics the look and movement of an insect in the aquatic nymph stage of its life cycle. It is specially formulated for trout and other panfish to chase after the moving legs and tails....
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators! Trout lose their minds over these squiggly soft baits! Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators! Trout lose their minds over these squiggly soft baits! Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators! Trout lose their minds over these squiggly soft baits! Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators! Trout lose their minds over these squiggly soft baits! Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators! Trout lose their minds over these squiggly soft baits! Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators! Trout lose their minds over these squiggly soft baits! Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...
The Berkley PowerBait CullShad swimbait gives you the paddle tail design you want and combines big profile drawing power with Berkley's own proprietary Honey Comb technology. Taking shallow water swim baiting to a new level, the PowerBait Honey Comb technology...
The Berkley PowerBait CullShad swimbait gives you the paddle tail design you want and combines big profile drawing power with Berkley's own proprietary Honey Comb technology. Taking shallow water swim baiting to a new level, the PowerBait Honey Comb technology...
Berkley Flicker Shad Pro Series Crankbaits have all the same great features of the original Flicker Shad but with a premium prismatic finish. These lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker...
Berkley Flicker Shad Pro Series Crankbaits have all the same great features of the original Flicker Shad but with a premium prismatic finish. These lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker...
The Berkley Fusion19 Hybrid Jighead Size 1/0 provides consistent hooksets and perfect balance when paired with swimbaits and other soft plastics. Designed for finesse fishing, this jighead excels in mid-strolling, Damiki-style baits, finesse swimbaits,...
The Berkley Fusion19 Hybrid Jighead Size 1/0 provides consistent hooksets and perfect balance when paired with swimbaits and other soft plastics. Designed for finesse fishing, this jighead excels in mid-strolling, Damiki-style baits, finesse swimbaits,...
The Berkley Fusion19 Hybrid Jighead - Size 2/0 delivers consistent hooksets and balance, making it perfect for fishing through heavy cover or rocky waters. Its ultra-sharp double-conical point ensures quick penetration, while the forged light-wire hook...
The Berkley Fusion19 Hybrid Jighead - Size 2/0 delivers consistent hooksets and balance, making it perfect for fishing through heavy cover or rocky waters. Its ultra-sharp double-conical point ensures quick penetration, while the forged light-wire hook...
The Berkley Fusion19 Hybrid Jighead Size 3 is designed for traditional roundball or finesse jighead performance when used with swimbaits and other soft plastics. Consistent hooksets and perfect balance are ideal for mid-strolling, Damiki-style baits,...
The Berkley Fusion19 Hybrid Jighead Size 3 is designed for traditional roundball or finesse jighead performance when used with swimbaits and other soft plastics. Consistent hooksets and perfect balance are ideal for mid-strolling, Damiki-style baits,...
The Berkley Fusion19 Hybrid Jighead - Size 4/0 delivers consistent hooksets and balance, making it perfect for fishing through heavy cover or rocky waters. Its ultra-sharp double-conical point ensures quick penetration, while the forged light-wire hook...
The Berkley Fusion19 Hybrid Jighead - Size 4/0 delivers consistent hooksets and balance, making it perfect for fishing through heavy cover or rocky waters. Its ultra-sharp double-conical point ensures quick penetration, while the forged light-wire hook...