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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
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6th Sense Divine Spinnerbait not only out fishes other spinnerbaits, it outasts them too! An impressive combination of superior strength, swimming balance, and vibration puts on a fish-catching clinic when conditions favor an extra punch o
Force SL Series II is the fourth generation of the reel that started our revolution. With an integrated foot, frame and cassette delivering more strength and a super arbor delivering the highest possible ratio of retrieve rate to reel weight. The world's...
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seenimpossible to miss, even in stained or dirty water. This lipless crankbait is configured with actual inset mirrors...
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The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo
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Finesse your way past a finicky bite with the deadly action of the Chompers Eraser Jigs. Offering a smaller profile that's perfect of clear water and heavily pressured fish, this jig features a round ball head for delicate finessing twitches, spider-
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme diving lip that plunges the lure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana-shaped...
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Ideal for hover strolling and jighead techniques, the 6th Sense Strobe Minnow features a slender body optimized for precise presentations. The forked tail and elongated body produce baitfish-imitating movement with ease. The fish-fooling rea
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
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The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be
Wapsi Krystal Flash is a synthetic material that adds a little eye-catching flash to any fly. Krystal Flash is great for egg, baitfish, and streamer patterns. This material also makes nice wing cases on nymph patterns. Each package contains 14 in. hanks...
Heddon Sonar Flash Blade Baits are the original action-adjustable lure. The three line-tie holes allow adjustment of the lure's running depth and action. The front hole is for shallow running and high vibration. The rear hole produces deep running and...
The Shimano Armajoint 190SS Flash Boost answers the challenge of casting a big jointed swimbait in search of trophy fish. With the power of Shimano's proprietary ARMABOOST technology, casting distance and accuracy are significantly increased by reducing...
The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...
Built with balsa wood and wire-through construction, the Rapala Shad Dancer Crankbait is a strong, floating lure that can handle many strikes. Featuring the ever-popular shad profile, its dancing tail creates a realistic sweeping motion. Its durable lip...
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Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinking Lure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assures long casts and precise, slow-sinking action. The Creek Chub Striper...
Worden's Original Rooster Tails were developed in the 1950s by Howard Worden and are one of the most productive spinners ever invented. The action of the spinning blade, in combination with the colorful, pulsating hackle tail, makes the Rooster Tail irresistible...
Roger's Flash Kandy Streamer Egg Fly is the perfect cross between a streamer and an egg fly! The streamer egg pattern has been tested and proven on the steelhead and salmon tributaries of the Great Lakes and is sure to be a great fly for trout and salmon...
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Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegendary hard-k
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The Shimano Armajoint 190SF Flash Boost tackles the challenge of easily casting bulky swimbaits. Shimanos ARMABOOST technology allows the bait to fold in half mid-cast, resulting in longer and more accurate throws, then snaps back to full length upon...
Whether we're surfing paddling or finding other ways to play in the water Rip Curl's Flash Bomb 3mm Narrow Hidden Split Toe Booties provide us with a solid base for our aquatic activities. These booties features 3mm neoprene to insulate our feet from...