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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on electron
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Float
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Focus on the fun with the Bear® Archery Flash Recurve Bow Package for Youth. This bow for beginning archers features an ambidextrous riser design built around the world's safest arrow rest, the Whisker Biscuit® to keep the arrow secure and in pla
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Already one of the deadliest deep-diving crankbaits on the market, the Rapala® Shad Dancer raises the bar wherever deep-bodied forage species roam. With its reconfigured, shad-style body profile, this silent swimmer exhibits the characteristics th
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala® CrushCity™ Customs Freeloader®. This soft-plastic bait delivers an irresistible action to tempt game fish. You can rig it a
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Take a finesse approach for your jig trailer using the Yamamoto Baits Yama Craw. Ideal for casting and skipping, this crawfish soft bait offers up a beefy body target with the heft to hold up to punishment on a jig keeper or Carolina and Texas rig
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM® Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to
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With sharper colors and hard-kicking action, the Savage Gear® Cannibal Shad swimbait is deadlier than ever. Its specially designed paddle tail and striated back-body pump out amazing vibration that appeals to all species, and Savage Gear's state-o
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Steve Farrar's Flash Blend combines colored nylon and flashy Mylar fibers that make it ideal forarger baitfish and shrimp patterns. An aggressive crimp holds a body shape more readily on flies 4 andarger, providing a great profi
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Trolled or cast, the Clarkspoon® Fishing Spoon is a favorite of blues, Spanish mackerel, and many other toothy predators. This unique fishing accessory comes equipped with a corrosion-resistant stainless steel hook and built-in bead swivels. Maxim
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Ultra-fine mylar fiber fills in subtle highlights while enhancing the effect of other flash materials. Maximum movement with a naturalook.
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There's good reason The Montana Fly Company® Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromateral s
The versatile Big Bite Baits Fighting Frog is an obvious bait for a Texas rig, and you can expand its horizons as a jig trailer and on a Carolina rig. Or use your own inventive approaches to fish a Big Bite Fighting Frog. Legendary frog fishing angler...
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Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub S
We love that the 686 Geo Insulated Jacket offers the same features as the adult version, but in a child-friendly size for our grom learning to ride. It has the same infiDRY 10K construction to resist snowfall and spray, while the body-mapped infiLOFT...
The Storm ThunderStick MadFlash features traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can't tell its a lure. All species of fish will devour this bait whether trolled, cast,...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure has a flashing blade-style tail and attracts a variety of fish, and its lifelike features and enticing...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat! Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
Icebreaker made the Siren Hipkini out of ultralight merino wool with a touch of Lycra for a great fit. Soft and gentle against your skin, the Siren has a low rise and full coverage in the back. The merino naturally deals with odor so you can get through...
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater Formula...
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Saltwater anglers willove the Heddon Chug'n Spook! Inshore predators such as snooks and reds do 180-degree turns to charge the Heddon Chug'n Spook. This popularure combines a walk-the-dog action with a surprising surface disturbance and aou
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Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail makes the Roo
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Already one of the deadliest deep-diving crankbaits on the market, the Rapala Shad Dancer raises the bar wherever deep-bodied forage species roam. With its reconfigured, shad-style body profile, this silent swimmer exhibits the characteristics that have...
The T-Dub Kayak Helmet was born because the original TDUB kayaking crew wanted more coverage than the Shaggy Helmet (and to contain their prolific mountain-man locks), so after some concerted lobbying for such a product, the folks at Shred Ready...
From icy East Coast resorts to the wilds of Montana, keep your hands toasty with the new Dakine Men's Leather Titan Gore-Tex Glove. Dakine added a leather palm to the ever-popular Titan glove for greater durability and enhanced dexterity. High-loft synthetic...