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The famous Billewis Original Rat-L-Trap is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-o
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Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a newevel. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety o
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Believe it when Missile Baits owner and Bass pro angler John Crews says the Chunky D Craw kicksike a mule. Big bass back him up with the bites to prove it. The hard-thumping flappers come alive as a flipping bait on a Texas rig or as a ful
The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat! Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...
Rapala Jointed Shad Raps offer a wide swimming jointed action with a loud rhythmic rattle to mimic and exaggerate the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist....
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater
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Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti
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The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims justike bass' f
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The extra-dense Yamamota Baits Yamatanuki Grub allows you to fish it weightless for supreme realism, excellent castability, and a fast rate of fall. Considered the original "heavy" soft-plastic bait, the Yamatanuki grub achieved popularity in Japan for...
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...
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The ultra-appetizing NetBait BaitFuel HexTek Eko Shad serves up energetic movement with the slightest twitch, as well as lifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Series bait pops on forward-facing...
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seenimpossible to miss, even in stained or dirty water. This lipless crankbait is configured with actual inset mirrors...
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Equipped with a top-mounted bill for maximum oscillation, the 6th Sense Fishing Strobe Shaker generates superior movement on a jighead. Gamefish will key on the lure's underwater vibrations to go on the attack. This slender minnow imitation features a...
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to mimic...
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Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a new level. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety of ways for...
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seenimpossible to miss, even in stained or dirty water. This lipless crankbait is configured with actual inset mirrors...
))/1311297.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme diving lip that plunges the lure to 30+ feet on a typical trolling run. Producing a wide, tantalizing tail action,...
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Experience the challenge of night fishing with submersible fishingights! Providing up to 250 hours of powerful illumination at depths of 3,000 feet, the Ultra Flash SubmersibleED Dropights operate onithium cell batteries (included). Water-act
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A tackle box standard, the Johnson Silver Minnow™ is a classic spoon. Not only is it weedless, it can be cast, trolled, jigged, or twitched along the bottom. Deadly on all game fish; add pork or plastic and toss it into the thick stuff
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The Clarkspoon Original is brightly plated in chrome or gold, and demonstrate a fast, live-action flutter. These spoons are a hands-down favorite for Spanish mackerel, bonito blue runners, and more. Use either trolled or cast. Equipped with special built-in...
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a
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Saltwater anglers willove the Heddon Chug'n Spook! Inshore predators such as snooks and reds do 180-degree turns to charge the Heddon Chug'n Spook. This popularure combines a walk-the-dog action with a surprising surface disturbance and aoud O