
Instantly upgrade your topwater presentations with the Savage Gear RevMag Walker, a cutting-edgeure designed to dominate as soon as it hits the water. Every detail reflects precision engineering, highlighted by a patent-pending reverse magnetic wei
Whether we're surfing, paddling, or finding other ways to play in the water, Rip Curl's Flash Bomb 3mm Narrow Hidden Split Toe Booties provide us with a solid base for our aquatic activities. These booties features 3mm neoprene to insulate our feet from...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
Finesse fishing behind finesse fishermen? You'll still get more bites with a Missile Baits Ned Bomb. This is the wildly successful D Bomb gone Ned-style, toned down to deliver a subtle actionike no other bait can. The Ned Bomb's thick, dee
Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotateike bird wings as they flap – agitated bass just can'tet one swim on by. Ideal for
Saltwater anglers willove the Heddon Chug'n Spook! Inshore predators such as snooks and reds do 180-degree turns to charge the Heddon Chug'n Spook. This popularure combines a walk-the-dog action with a surprising surface disturbance and aoud O
Even in rough water, the Carolinaures Flash Dart trollingure runs true, its streamlined head knifing through the swells in a dead-on imitation of a frightened baitfish. Its straight swim makes it easy for wahoo, dolphin, or tuna to close in for t
Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts snif
Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts snif
Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
As much speed and comfort as you can get in a traditional sleeveless tri top.
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
When the kingfish are in, nothing gets them slashingike our Offshore Angler King Krusher Flash Skirt. This unique trollingure uses wild, bright colors to focus their attention, and a full skirt made of high-action mylar flash strands to
The Heddon Sonar Flash Blade Bait gives anglers a proven multi-technique option for triggering strikes from bass, walleye, crappie, and other predatory fish in any depth of water. Its three line-tie holes allow quick adjustments to match your presentation...
Introducing a patented honeycomb molding technology to the PowerBaitineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structu
Roger's Flash Kandy Streamer Egg Fly is the perfect cross between a streamer and an egg fly! The streamer egg pattern has been tested and proven on the steelhead and salmon tributaries of the Great Lakes and is sure to be a great fly for trout and salmon...
Focus on the fun with the Bear Archery Flash Recurve Bow Package for Youth. This bow for beginning archers features an ambidextrous riser design built around the world's safest arrow rest, the Whisker Biscuit to keep the arrow secur
Upgrade your midstrolling andive-sonar techniques with the Yamamoto Baits Hinge Minnow, a premium rolling minnow delivering elite performance for anglers of all skillevels. The minnow bait's jointed tail section produces a natural, hinged motion
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
Skeet Reese creates yet another soft-bait superstar in the Berkley PowerBait The Boss Grub, a versatile bite bringer combining a delicious finesse grub body with fast-action Pit-Boss-style twin tails. The chunky profile works well a
Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve sup
Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti