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Bassmaster Classic® champuke Clausen's ideals are evident in every aspect of the Z-Man® SlingBladeZ™ Double Willow Spinnerbait. His familiarity with fishing for bass in gin-clearakes forced a sharp focus on details, resulting in a bait that's
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The Berkley PowerBait Jerk Shad makes an already-deadly bass-catching technique even better. Sporting the classic profile andifelike action of the popular soft jerkbait, this bait features Berkley's proven PowerBait formula. Fish can't
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Deadly when trolled with or without flashers, the Point Wilson Herring Plug perfectly imitates your quarry's favorite meal. Spinning action makes it virtually irresistible. Includes scent sponges, which fit in an internal chamber, further enticing
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The versatile Aerojig Wooly Bugger Jig works on nearly any species of fish, but the hackle and marabou feathers are especially potent for targeting salmon and steelhead. Its powder-painted head resists chipping when tumbling through rocky currents
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala® CrushCity™ Customs Freeloader®. This soft-plastic bait delivers an irresistible action to tempt game fish. You can rig it a
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A versatile spoon that performs in a wide range of situations, the Dick Nite® Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety
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The Hot Spot® Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the West
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Retrieving theivingstonures® JerkMaster 121D through the water isike ringing a dinner bell for monster bass. Designed by professional angler Hank Cherry, this slow-sinking jerkbait uses EBS Technology™ that mimics the sound of fleeing baitfi
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Put science on your side with the Buzz Bomb® Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget® Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces superb
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Perfectly balanced and weighted to swim, dart, and jig, the Tsunami® Split Tail Minnow perfectly mimics what most predator game fish are alwaysooking for - a free and easy meal. Its slim, flashy, andifelike appearance grabs even more attention
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Darting,unging, writhing, and extremely vulnerable. That's what aiveTarget® Flutter Shad Spoonooksike to an opportunistic game fish. Unlike any other freshwater jigging spoon, it features unique Inner-Core construction that produces superb
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Find out just how terrific a toad bait can be. Packed with tourney-winning talents, Googan Baits® Toad creates commotion with every crank thanks to a realistic molded frog body with flanged hard-thumpingegs and mid-body ribs. Fish it weedless or
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Keep cool in The North Face® Action 2.0 Shorts for Men. These 160-denier fabric shorts use FlashDry®-XD materials that wick away moisture and dry fast. The abrasion-resistant fabric makes these shorts extra durable. They fit comfortably thanks to
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Keep cool in The North Face® Action 2.0 Shorts for Men. These 160-denier fabric shorts use FlashDry®-XD materials that wick away moisture and dry fast. The abrasion-resistant fabric makes these shorts extra durable. They fit comfortably thanks to
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Thanks to the expertise of its designer - Elite Series® pro angler Jacob Powroznik - the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for the addition of baitf
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Float
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The Gambler® EZ Swimmer Swimbait is theittle brother to the Big EZ. Measuring 4-1/4ong, it has an excellent profile in the water. The segmented tail provides plenty of swimming action. Rig it on a belly-weighted hook or with a screw-in weight
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With its rippled sides and paddle tail, the Berkley® PowerBait® Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
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Whether you're fishing natural bait or a soft plastic, rig it up with confidence on the Hookup®ures Inshore Premium Jighead. This Hookupures jighead features a corrosion-resistant construction that stands up to harsh environments and big fish!
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When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and s
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The Clam Niku Soldier Fly is an amazing panfish bait. A dead-on imitation of an important winter forage, the soldier flyarva, it does things no other plastic bait can dream of. Its flat body darts quickly in all directions, just as the real thin
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Break out of your slow-bite blues using the revolutionary Zoom® Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tantalizin
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The RonZ® Z-Fin Original Rigged Paddletail deliversifelike details and action to put more fish in your boat. Detailsikeateralines, fins, andarge 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This soft s
The Pearl BOA was designed to be equal parts accessible and versatile while maintaining the Fit To Ride promise of comfort, reduced weight, and durability. Built on our sneaker inspired D-Light outsole, this boot offers supreme board feel and shock absorption...