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Image of Nichols Lures Pulsator Spinnerbait - 1/2 oz. - Silver Flash
 

Nichols Lures Pulsator Spinnerbait - 1/2 oz. - Silver Flash

With unprecedented flash and vibration, the Nicholsures Pulsator Spinnerbait takes the art of attraction to a whole newevel. Bass climb all over this handcrafted bait, driven by the sight, sound, and thump of its uniquely tapered willow blades. T

from  $9.49
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Image of BOOYAH Flash Point Deep-Diving Jerkbait
 

BOOYAH Flash Point Deep-Diving Jerkbait

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t


 
Image of "L. B. Huntington Original Drone Spoons - 3-1/4"" - Red/Silver Flash"
 

"L. B. Huntington Original Drone Spoons - 3-1/4"" - Red/Silver Flash"

Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De


 
Image of "Big Al's Fish Flash - Orange/Pearl/Silver Back - 8"""
 

"Big Al's Fish Flash - Orange/Pearl/Silver Back - 8"""

Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an


 
Image of Worden's Original Rooster Tail - 1/16 oz. - Flash Chartreuse
 

Worden's Original Rooster Tail - 1/16 oz. - Flash Chartreuse

Developed in the 1950's by Howard Worden, the Worden's Original Rooster Tail inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail

from  $3.49
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Image of "Rapala Deep Tail Dancer - 4-1/2"" - 3/4 oz. - Silver Flash"
 

"Rapala Deep Tail Dancer - 4-1/2"" - 3/4 oz. - Silver Flash"

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet with ease. Producing a wide, tantalizing tail actio


 
Image of Michigan Stinger Standard Spoon | UV Pink Flash; 3 3/4 in.
 

Michigan Stinger Standard Spoon | UV Pink Flash; 3 3/4 in.

The Michigan Stinger Standard Spoon is a proven fish-catching machine, delivering an irresistible flutter action that triggers strikes from walleye, trout, salmon, pike, musky, and bass. Originally designed for walleye, this versatile spoon has become...


 
Image of Worden's Double Flash Rooster Tail | White; 1/4 oz.
 

Worden's Double Flash Rooster Tail | White; 1/4 oz.

The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....


 
Image of Montana Fly Company Kreelex Fish Flash - UV Hot Pink
 

Montana Fly Company Kreelex Fish Flash - UV Hot Pink

There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate

from  $7.29
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Image of "Yamamoto Baits Scope Shad - Sight Flash - 3"""
 

"Yamamoto Baits Scope Shad - Sight Flash - 3"""

You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater


 
Image of SteelShad Bottom Blade Bait | Pro Blue Flash; 1/2 oz.
 

SteelShad Bottom Blade Bait | Pro Blue Flash; 1/2 oz.

The SteelShad Bottom Blade is a blade bait for bass designed to settle upright on the bottom, mimicking a feeding or injured baitfish. This natural, stand-up position makes it highly effective in drawing attention from bass and other gamefish in deeper...


 
Image of Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - 4XL
 

Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - 4XL

The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be

from  $209.00
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Image of NetBait BaitFuel HexTek Eko Shad - Sight Flash - 3″
 

NetBait BaitFuel HexTek Eko Shad - Sight Flash - 3″

The ultra-appetizing NetBait BaitFuel HexTek Eko Shad serves up energetic movement with the slightest twitch, as well as lifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Series bait pops on forward-facing...


 
Image of Reef Runner Deep Little Ripper - 3-1/2″ - Green Flash
 

Reef Runner Deep Little Ripper - 3-1/2″ - Green Flash

Producing an enticing wide wobble and quick darting action, the Reef Runner Deep Little Ripper is a winner when big baits aren't the answer. This bait ranks among the top trolling lures for walleye, as demonstrated on the trophy waters of Lake...


 
Image of Booyah Flash Point Jerkbait | Elegy Bone; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Elegy Bone; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of Rapala Jointed Shad Rap | Bleeding Olive Flash; 2 3/4 in.
 

Rapala Jointed Shad Rap | Bleeding Olive Flash; 2 3/4 in.

Rapala Jointed Shad Raps offer a wide swimming jointed action with a loud rhythmic rattle to mimic and exaggerate the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist....


 
Image of NetBait BaitFuel HexTek Eko Shad - Sight Flash - 4″
 

NetBait BaitFuel HexTek Eko Shad - Sight Flash - 4″

The ultra-appetizing NetBait BaitFuel HexTek Eko Shad serves up energetic movement with the slightest twitch, as well as lifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Series bait pops on forward-facing...


 
Image of Berkley Fusion19 Snap Jigs | Shad Flash; 3/8 oz.; 5/0
 

Berkley Fusion19 Snap Jigs | Shad Flash; 3/8 oz.; 5/0

The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....


 
Image of Missile Baits Ike's Mini Swim Jig | Shad Flash; 3/16 oz.
 

Missile Baits Ike's Mini Swim Jig | Shad Flash; 3/16 oz.

Missile Baits Ike's Mini Swim Jig aims to be your newest limit-getting bass bait! The swimming sibling to the popular Mini Flip Jig devised by Bassmaster Classic Champion Mike Ike Iaconelli cruises the waters its unmistakable 3D eyes really stand out....


 
Image of "YUM Flash Mob Junior Scottsboro Swimbait Kit - 3"" - Baby Bluegill"
 

"YUM Flash Mob Junior Scottsboro Swimbait Kit - 3"" - Baby Bluegill"

Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo


 
Image of STORM ThunderStick Madflash Deep - Firetiger Flash
 

STORM ThunderStick Madflash Deep - Firetiger Flash

STORM's ThunderStick MadFlash Deep offers the same proven fish-catching action, integratedip and high-volume rattles as their classic Original ThunderStick stickbait, but with the addition of a stunning holographic MadFlash finish for maximum flash

from  $8.79
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Image of Booyah Flash Point Jerkbait | Ozark Shad; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Ozark Shad; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of "6th Sense Fishing Strobe Shaker - Smoke Flash - 4"""
 

"6th Sense Fishing Strobe Shaker - Smoke Flash - 4"""

Equipped with a top-mounted bill for maximum oscillation, the 6th Sense Fishing Strobe Shaker generates superior movement on a jighead. Gamefish will key on theure's underwater vibrations to go on the attack. This slender minnow imitation


 
Image of Berkley PowerBait Paddlin' PowerStinger | Sight Flash; 3 1/2 in.
 

Berkley PowerBait Paddlin' PowerStinger | Sight Flash; 3 1/2 in.

The Berkley PowerBait Paddlin' PowerStinger features patent-pending Honey Comb technology that increases durability without sacrificing their boot tail swimming action. The Berkley Powerbait PowerStinger swimbaits imitate the look and motion that bass...


 
Image of Missile Baits Spunk Shad | Bruiser Flash; 3 1/2 in.
 

Missile Baits Spunk Shad | Bruiser Flash; 3 1/2 in.

The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...





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