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The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the bac
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Skeet Reese creates yet another soft-bait superstar in the Berkley® PowerBait® The Boss Grub, a versatile bite bringer combining a delicious finesse grub body with fast-action Pit-Boss-style twin tails. The chunky profile works well as a trailer o
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Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts s
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When high activity is required to draw strikes, reach for a Zoom® Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, thisifelike creature sends out plenty of attention-getting
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Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub S
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Focus on the fun with the Bear® Archery Flash Recurve Bow Package for Youth. This bow for beginning archers features an ambidextrous riser design built around the world's safest arrow rest, the Whisker Biscuit® to keep the arrow secure and in pla
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala® CrushCity™ Customs Freeloader®. This soft-plastic bait delivers an irresistible action to tempt game fish. You can rig it a
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Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail makes the Roo
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Take a finesse approach for your jig trailer using the Yamamoto Baits Yama Craw. Ideal for casting and skipping, this crawfish soft bait offers up a beefy body target with the heft to hold up to punishment on a jig keeper or Carolina and Texas rig
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM® Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to
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Whether it's fished fast or slow, Hildebrandt's Double Flash™ Musky Spinner's combination of a pulsating tinsel skirt and twin, size 8, Hildebrandt Sure Spin™ blades gets a muskie's attention and keeps it until they strike. At 2 oz., you can make
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Already one of the deadliest deep-diving crankbaits on the market, the Rapala® Shad Dancer raises the bar wherever deep-bodied forage species roam. With its reconfigured, shad-style body profile, this silent swimmer exhibits the characteristics th
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Incorporating all the positive attributes that have made the series a success, the Rapala® Deep Tail Dancer® features an enlarged extreme divingip that plunges theure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana
Rapala Jointed Shad Raps offer a wide swimming jointed action with a loud rhythmic rattle to mimic and exaggerate the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist....
The Beast Coast Slowflow Swimbait is a soft plastic shad swimbait to attract even the most stubborn bass in cold waters or challenging conditions. This slow crawling finesse swimbait is perfect for fishing at extremely slow speeds with a kick and cadence...
The Shimano Armajoint 190SS Flash Boost answers the challenge of casting a big jointed swimbait in search of trophy fish. With the power of Shimano's proprietary ARMABOOST technology, casting distance and accuracy are significantly increased by reducing...
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Introducing a patented honeycomb molding technology to the PowerBait lineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficiently transfers...
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Incorporating all the positive attributes that have made the series a success, the Rapala® Deep Tail Dancer® features an enlarged extreme divingip that plunges theure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana
Whether you've got a long set of classes ahead or a busy day in the city, with the Dakine Campus L 33L Backpack slung over your shoulders you're ready for everything the day has to bring. This generously-sized pack includes a padded laptop-sleeve, organizer...
Roger's Flash Kandy Streamer Egg Fly is the perfect cross between a streamer and an egg fly! The streamer egg pattern has been tested and proven on the steelhead and salmon tributaries of the Great Lakes and is sure to be a great fly for trout and salmon...
Need a little brawn mixed with some beauty? Look no further than the VMC Flash Champ Spoons. The heavy-duty brass construction of these spoons can withstand many hits from panfish or larger game fish. Beveled edges and a tapered tail give off an enticing...
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
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Designed by Bassmaster Elite pro Brett Hite, the Yamamoto Baits Zako Swimbait gives you the perfect trailer to hang on a bladed jig, or to bulk up a standard flipping jig. Its shad-like deep belly design provides the look of a lunker bass' preferred forage,...
The Savage Gear Cannibal Shad with an amazing catch rate for perch, trout, pike, zander, catfish, cod, and more approaches fish with amazingly lively action augmented by innovative technologies. As one of the most popular paddle tail shad lures you can...
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....