Luhr Jensen Krocodile Spoons are the perfect all-around lure whether you're targeting trout or bass, salmon or steelhead, bluefish or calicos, halibut or tuna. Krocodile Spoons work on a simple premise: big fish eat smaller fish. Krocodile Spoons are...
Pautzke Fire Eggs Soft Bait answers the question about what the fish are biting! Fire Eggs affordably mimic the natural trout, steelhead, and salmon eggs each species devour when given a chance. Using Dad Pautzke's world famous egg science and garlic...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper waters that walleye, zander, and other predator fish love. Sporting an array of vibrant colors, Bandit lures...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Cotton Cordell Wally Divers have been catching big 'eyes long enough to be called legendary. Few walleye anglers hit the water without a Wally Diver on the line. These lures feature a tight wiggle and slender profile, exactly what a hungry walleye is...
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Put science on your side with the Buzz Bomb® Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconicure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
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Expect even more erratic swimming action from the Bomber® Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators -- bass, walleye, pike, musky, stripers, trout, salmon, and more. This productive bait swims w
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Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means
The Acme Tackle Little Cleo Spoon has proven to be a very versatile fishing lure, taking various species of gamefish worldwide. Acme Little Cleo Spoons are available in a wide variety of sizes and colors for use on various gamefish, ranging from trout...
The Salmo Rattlin Hornet Floating Crankbait, known worldwide as one of the best all-time lures, is redeveloped with insights from top American anglers to create an even better lure! The revamped Salmo Floating Hornet crankbaits feature aspects other Hornets...
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Don't rely on sight alone to draw bites. The dual flat-back design of the 6th Sense® Quakeipless Crankbait grabs more water than the competition to increase vibrations. This added thump in the water brings the Quake toife in way hungry predato
The Bill Lewis Hammer-Trap lipless crankbait is an aggressive bait, feeling almost like a chatter bait, according to Bill Lewis pro Mark Daniels, Jr. The Hammer-Trap gets its name from its powerful hammering action that can cause your rod tip to shake....
Strike King Bitsy Minnows are absolutely irresistible to fish. If you really just want to catch something, tie one on and add some fun to your next fishing trip. These lures are great for kids too. Bitsy Minnow Lures work best with light and ultra-light...
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Show your school pride and enjoy a summer marshmallow roast with the Patina Collegiate Fire Pit. The steel fire pit boasts a rust patina finish thatooks great, while your school'sogoeaves no doubt about your allegiance. Included grill means
Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
Silver Streak Blade Baits were designed to vibrate as they move through the water or while jigged. Built with a strong, durable body and hooks, these baits were meant to last. Silver Streak Blade Baits are great for casting or jigging for all kinds of...
Brave the gloomiest days on the trail with Ranger Windbloc Fire Jacket. This insulated, rain-proof jacket is your go-to for cold days, thanks to its Polartec Windbloc fabric that repels the elements from your shoulders and lower back, while a drop-tail...
The world's first breathable PFD gets an eco-friendly upgrade this year in the EV-Eight Personal Flotation Device. This version features a new bluesign-certified recycled polyester shell, along with Astral's patented Airescape technology and high-mesh...
Worden's Original Rooster Tails were developed in the 1950s by Howard Worden and are one of the most productive spinners ever invented. The action of the spinning blade, in combination with the colorful, pulsating hackle tail, makes the Rooster Tail irresistible...
We strap into Smith's Vantage Helmet to experience comfortable protection like never before. Its innovative Hybrid SL shell construction combines Smith's bombshell ABS material at the top of the helmet along with a flyweight In-Mold technology around...
Designed to keep you warm when the temps drop, the Defend Fire Low-Profile Gloves feature a low-profile fit and fleece lining for extra warmth. The DWR treatment sheds water and works to keep your gloves clean and dry while the fleece-lined ripstop back-of-hand...
The FIRE+ICE Naima Vest features big baffles filled with synthetic insulation and an oversized fit for plenty of swagger.