The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat! Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub Strip
Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a newevel. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety o
The ultra-appetizing NetBait BaitFuel HexTek™ Eko Shad serves up energetic movement with the slightest twitch, as well asifelike scent, flavor, and a baitfish-imitating profile for intense sensory attraction. Each HexTek Seri
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...
Enticing and durable, the Yakima Bait Flash Glo UV Squid Trolling Spinner features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hook
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
Rapala Scatter Rap Tail Dancer feature a scatter lip design and a tapered tail. These two features combine wide swinging tail action with erratic lip movement, making the Tail Dancer irresistible to any game fish. The Scatter Rap line creates the skittish...
The Berkley Fusion19 Snap Jigs are the versatile jig you can bring with you every time! This jig can be fished vertically or cast and retrieve with your favorite soft bait! It works to find those suspended fish or draw them out of structures and vegetation....
Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
"What Our Gearhead® Experts Are Saying:""This windbreaker is my go-to for breezy hikes and light rain. The Omni-Shield tech keeps drizzles from soaking in, and the UPF 40 protection means I can stay out longer without worrying about sun exposure. I love...
Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo
There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
The Geecrack Supaku Swimmer 95 Swimbait is the spark for lighting the fire when the slow bite calls for a downsized finesse-style swimbait. The three-segmented small profile Supaku 95 Swimmer looks like a natural in the water. The soft tail's action lures...
Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotateike bird wings as they flap – agitated bass just can'tet one swim on by. Ideal for
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...
The Yakima Bait Big Al's Fish Flash stands out with its unique design that provokes strikes from predatory fish. The inline spinning flasher's UV injection molded bodies reflect light and create vibrations that mimic a school of fleeing baitfish. This...
There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
The Missile Baits Mini D Chunk is specifically designed for skipping. Its flat, wide compact body can be paired with any finesse-type jig. (It fits the Mini Flip Jig perfectly.) This 3-inch bait features two flappers that create a distinct thumping sound...