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Vance's Tackle Dodger gives any streamer or bait a workout with action that really gets the attention of fish in the area. It consistently flashes back and forth, making your bait zig-zag behind it. Can be used with or without a rudder; attach a k
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Featuring the ultimate water-activated scent, the Berkley® Gulp!® Saltwater Nemesis attracts fish fromong distances - and when they arrive, the irresistible Gulp! flavor ensures they bite harder andonger so you can max out on hookups. The true
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The versatile Aerojig Wooly Bugger Jig works on nearly any species of fish, but the hackle and marabou feathers are especially potent for targeting salmon and steelhead. Its powder-painted head resists chipping when tumbling through rocky currents
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim wi
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An all-time favorite due to its uncanny effectiveness, the Blue Fox® Classic Vibrax® Spinner delivers attention-getting flash andow-frequency vibration, a combination proven to produce savage strikes from all game fish species. Its unique inline
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Berkley® Gulp!® Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 times more fish-a
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Getting outfitted to go fishing is as easy as picking up the Flambeau® Big Mouth Tackle Box Kit. This ready-to-fish assortment gives you a tough, sturdy tackle box with plenty of storage space. Weather- and oil-resistant, this well-made box featur
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Whether you're fishing natural bait or a soft plastic, rig it up with confidence on the Hookup®ures Inshore Premium Jighead. This Hookupures jighead features a corrosion-resistant construction that stands up to harsh environments and big fish!
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic® victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the ind
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With itsifelike baitfish profile, the Berkley® Gulp!® Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expanded strike zo
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With itsifelike baitfish profile, the Berkley® Gulp!® Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expanded strike zo
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic® victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the ind
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Fact: smallmouthove inlines. The Mepps® Bronze Slammer Spinner is the ultimate inline spinner for trophy bronzebacks. This tournament-gradeure specifically targets big smallmouth in big waters - placesikeake Erie, where huge fish can take
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When you're doing it right, but the bite's not happening, try this tweak. The Moonshineures Rotator Flasher gives you a quick, easy way to adjust your color presentation while trolling, and perhaps get an aggressive response from the trout and s
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala® CrushCity™ Customs Freeloader®. This soft-plastic bait delivers an irresistible action to tempt game fish. You can rig it a
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Keep cool in The North Face® Action 2.0 Shorts for Men. These 160-denier fabric shorts use FlashDry®-XD materials that wick away moisture and dry fast. The abrasion-resistant fabric makes these shorts extra durable. They fit comfortably thanks to
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme'sit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make theit'l Fishie swim wi
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Keep cool in The North Face® Action 2.0 Shorts for Men. These 160-denier fabric shorts use FlashDry®-XD materials that wick away moisture and dry fast. The abrasion-resistant fabric makes these shorts extra durable. They fit comfortably thanks to
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Fish for the big oneonger, knowing theunkerhunt® Hive Micro Manta can stand up to vicious bites! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for an e
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Rigging up theunkerhunt® Hive Micro Strider isike ringing the dinner bell! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for an enticingly real present
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When it comes to earning an epic catch, the vivid realism of the 6th Sense® Fishing Sweep Swimbaiteaves nothing to chance. The tail's subtle sweeping action creates spot-on baitfish movement, while the pectoral fin detail ensures this soft bait
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The patent-pending Honey Comb construction of the Berkley® PowerBait® Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims justike bass' favorite forag
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These Amanda Blu Mother of Pearl Fish Dangle Earrings are a real catch! Make a statement with these sterling silver-plated chain earrings featuring staggered fish charms with beautiful mother-of-pearl inlays. This pair attaches through eye-ca
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Thanks to the expertise of its designer - Elite Series® pro angler Jacob Powroznik - the extremely versatile Buckeye™ures Scope-Head Jighead gets big bass and other gamefish in vertical and pendulum presentations. Built for the addition of baitf
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Don'tet dirty water spoil your day's fishing. Berkley® Clickin' Frittside™ Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track withocator-beacon precision in the dirties