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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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It may not be pretty, but when a slot red or slob bluefish inhales your D.O.A. Bait Buster Trolling Lure, it's suddenly one of the the best-looking baits ever to come out of your tackle box. Despite its clunky look, the Bait Buster is a fish-catching...
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The P-Line Twin Tail Squid is no ordinary soft-plastic squid lure. Put it on a jighead or a trolling lead, drop it into the water, and you'll see the difference. In addition to its lifelike head design and multiple flowing tentacles, it has a pair of...
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The RonZ Z-Fin Original Rigged Paddletail delivers lifelike details and action to put more fish in your boat. Details like lateral lines, fins, and large 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This soft swimbait...
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme's Lit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make the Lit'l Fishie swim with its tail. This...
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The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...
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Many minnow baits use a head wobble to imitate a swimming action, but the fact is only fake fish wobble their heads. Creme's Lit'l Fishie is the only soft plastic bait designed with 2 patented rear fins that make the Lit'l Fishie swim with its tail. This...
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Cast it or troll it, the Berkley Money Badger Crankbait excels at provoking strikes from bass and walleye with its wicked sounds and action. The Money Badger comes equipped with a tungsten weight transfer system (in the 3 larger sizes) for long-distance...
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An unbelievably realistic look--sea trout, redfish, snook, striper and tarpon will be all over these perfectly weighted hardbaits! Natural baitfish scale patterns, reflective holographic foil finishes, sonic rattles, 3-D fiery red eyes, exclusive MirrO...
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Offshore Angler's Salt Slasher can turn the tables in an instant. With an incredible paint job, realistic eyes, and holographic finishes on these Salt Slasher baits, no fish will be able to resist. Imagine the wild flash they'll produce underwater. Look...
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6th Sense Fishing Trace Swimbait demands line time with peerless realism and functionality. This multi-jointed lure comes alive while swimming by combining a rugged 4-piece hard body with a durable soft plastic tail attached on a hidden screw lock. Superior...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
))/4644876.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Just about any game fish in the sea will smack a Daiwa Salt Pro Minnow. Its long, thin body profile combines a flashy, ultra-realistic scale pattern and 3-D eyes with an aggressive swimming action to bring smashing strikes at any point during the retrieve....
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Send the Big Bite Baits Suicide Shad Swimbait out on fish-catching missions and put the realistic details and swimming motion to work at the end of your line. The tail tracks true at a variety of retrieve speeds and features a forked design for added...
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If you want to catch big bass, get real. Our Bass Pro Shops Baby Super Shad looks real, and acts real, and will draw real interest from crappie and perch. Its smooth-skinned look, deep belly profile, and triple-segmented high-action tail pull crappie...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the industry...
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Featuring a durable plastic construction, the R&R Tackle Tico Line-Through Swimbait stands up to repeated attacks from toothy predators. The line-through design allows the bait to slide up the leader so it doesn't tear the bait up during the fight,...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
))/2351512.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
))/2351518.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
))/2351538.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
))/2636289.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety of game...
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