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Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
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This dog makes noise while it walks! The Yo-Zuri 3D Inshore TopKnock Pencil sits level at the surface, making it easy to execute a deadly walk-the-dog retrieve. And when you do, this topwater drums up interest from below via the loud, single rattle bead...
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The Berkley Gulp! Saltwater Jerk Shad is the spittin' image of most every inshore game fish's favorite snack. This saltwater jerk bait has an erratic, darting quick-glide motion that imitates struggling baitfish, leading to aggressive strikes, while the...
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme diving lip that plunges the lure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana-shaped...
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Many tournament-winning crappie anglers credit Charlie Brewer's Crappie Slider Grub as the main reason for their success. The chunky ribbed body, vibrant colors, and miniature paddle tail offer the look and action needed to persuade big slabs to take...
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The bite-sized Creme Lures Spoiler Shad Swimbaits have the look and action to hook jumbo-size crappie and bass. Designed with a molded-in weight and hook, these soft baits feature lifelike details including a holographic finish that shimmers in every...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action and diving...
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action and diving...
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The P-Line Twin Tail Squid is no ordinary soft-plastic squid lure. Put it on a jighead or a trolling lead, drop it into the water, and you'll see the difference. In addition to its lifelike head design and multiple flowing tentacles, it has a pair of...
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Just about any game fish in the sea will smack a Daiwa Salt Pro Minnow. Its long, thin body profile combines a flashy, ultra-realistic scale pattern and 3-D eyes with an aggressive swimming action to bring smashing strikes at any point during the retrieve....
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If you thought original PowerBait really brought the bites, just wait until you start fishing the Berkley PowerBait MaxScent Tube. MaxScent releases a super-charged scent field to attract fish like nothing else. Soft, durable material delivers life-like...
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Yakima Bait Mulkey Spinner Blades send out flash and vibration like a feeding beacon. Their size perfectly pairs with rotating flashers on your trolling rig. Flat facets stamped into the blades creates a strobe-like reflection for superior attraction...
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Cast out the Googan Baits Dart, let it drop, dance and dart it near the bottom, and BOOM you'll suddenly get the fight you came looking for. This soft plastic jerkbait features a streamlined shape that triggers furious strikes. It's natural-looking...
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Find out just how terrific a toad bait can be. Packed with tourney-winning talents, Googan Baits Toad creates commotion with every crank thanks to a realistic molded frog body with flanged hard-thumping legs and mid-body ribs. Fish it weedless or try...
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Featuring the ultimate water-activated scent, the Berkley Gulp! Saltwater Nemesis attracts fish from long distances and when they arrive, the irresistible Gulp! flavor ensures they bite harder and longer so you can max out on hookups. The true-to-life...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishing lures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistible to big pike, walleye,...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the industry...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Don't let dirty water spoil your day's fishing. Berkley Clickin' Frittside Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track with locator-beacon precision in the dirtiest water....
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Don't let dirty water spoil your day's fishing. Berkley Clickin' Frittside Crankbait boasts several ways to trick a bass, producing a clicking sound from the single ceramic ball for predators to track with locator-beacon precision in the dirtiest water....
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Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotate like bird wings as they flap agitated bass just can't let one swim on by. Ideal for jigs, this crayfish's smashed...
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Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotate like bird wings as they flap agitated bass just can't let one swim on by. Ideal for jigs, this crayfish's smashed...
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Break out of your slow-bite blues using the revolutionary Zoom Shimmer Shad. When other baitfish imitations fizzle, the Shimmer Shad shines with a cutting-edge design engineered to be productive in a variety of situations. Add one as a tantalizing trailer...
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