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The bite-sized Creme Lures Spoiler Shad Swimbaits have the look and action to hook jumbo-size crappie and bass. Designed with a molded-in weight and hook, these soft baits feature lifelike details including a holographic finish that shimmers in every...
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The Berkley Gulp! Saltwater Mud Minnow mimics the popular coastal live baitfish. A versatile lure for multiple rigging options, the Saltwater Mud Minnow features rapid scent dispersion attracts fish from a greater range. Berkley Gulp! Saltwater Baits...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Even at the slowest retrieve speeds, the Keitech Easy Shiner Swimbait produces a wide-wobbling, rolling action to incite all-out attacks from predators. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior...
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The Hot Spot Apex Salmon Killer doesn't promise you a world record, but it might tip the odds in your favor if one swims near your boat. This unique spoon has proven itself many times over, becoming the top-selling ocean salmon spoon on the West Coast....
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the industry...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the industry...
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Off the beach or jetty, or out over a reef, the Vudu Mullet Swimbait is a big fish magnet. Its realistic profile and paint job are intensified by its incredibly supple swimming motion: the multi-jointed body and swishing tail section create an inviting...
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The classic Eppinger Original Dardevle Spoon, one of the most popular and effective all-around fishing lures in history, is as deadly as ever. More than a century after its introduction, this spoon's flashy action remains irresistible to big pike, walleye,...
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Put science on your side with the Buzz Bomb Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven to attract the most aggressive fish. Great for vertical jigging both in open water or through the ice. We...
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior balance...
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With its lifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expanded strike zone. Whether...
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Our Bass Pro Shops XPS Hex Foil Dodger gives any streamer or bait a workout, with action that really grabs the attention of any game fish in the area. It consistently flashes back and forth, making your bait zig-zag behind it. The stamped Hex design provides...
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Even at the slowest retrieve speeds, the Keitech Easy Shiner Swimbait produces a wide-wobbling, rolling action to incite all-out attacks from predators. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior...
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Work the Big Bite Baits Kamikaze Swimon Swimbait with bladed and swim jigs for a perfect pairing sure to get bass in for the strike. The vertical body and tail profile imitate a baitfish with an aggressive swimming action. Water-displacing body ribbing...
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Thump, thump, thump! Rig up the Berkley Gulp! Saltwater Paddleshad and its vibrating, thumping tail action will provoke aggressive strikes wherever it swims. The experts at Berkley have designed the Paddleshad with a lifelike baitfish profile and a nose...
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Introducing a patented honeycomb molding technology to the PowerBait lineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficiently transfers...
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Keitech FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior balance...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the industry...
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An impressive resume of more than $1 million in prize money and a Bassmaster Classic victory instantly qualify the Bomber Fat Free Shad Crankbait as the deep-diving candidate you've been searching for. The first crankbait to revolutionize the industry...
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Unleash the power of our versatile Offshore Angler Swirl Tail Grub and enjoy a full day of catching. Designed with a durable ribbed body and an enticing swirl tail that never stops moving, this dynamic swimmer has what it takes to draw strikes from stripers,...
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6th Sense Fishing Trace Swimbait demands line time with peerless realism and functionality. This multi-jointed lure comes alive while swimming by combining a rugged 4-piece hard body with a durable soft plastic tail attached on a hidden screw lock. Superior...
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The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater Formula...
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