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Image of Strike King Rage Menace | Pearl Flash; 3.5 in.
 

Strike King Rage Menace | Pearl Flash; 3.5 in.

The grub just got an upgrade with the Strike King Rage Menace! Throw away those traditional grubs and give the Rage Menace a go! This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and paddle...


 
Image of Big Al's Fish Flash - Orange/Pearl/Silver Back - 10″
 

Big Al's Fish Flash - Orange/Pearl/Silver Back - 10″

Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...


 
Image of "Strike King Rage Scounbug - 3-1/2"" - Pearl Flash"
 

"Strike King Rage Scounbug - 3-1/2"" - Pearl Flash"

The biggest baits don't always bring the biggest bites. Strike King Rage Scounbug proves this point time and again delivering heavy fish hauls as the runt of the Rage Tailineup. What this compact crawfish baitacks in size it makes up for


 
Image of Bomber Deep Long A B24A | Silver Flash-Bue; 3 1/2 in.
 

Bomber Deep Long A B24A | Silver Flash-Bue; 3 1/2 in.

The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...


 
Image of "Big Al's Fish Flash - Orange/Pearl/Silver Back - 8"""
 

"Big Al's Fish Flash - Orange/Pearl/Silver Back - 8"""

Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an


 
Image of Spyder Lola Jacket - Girls' Purple Flash, 16
 

Spyder Lola Jacket - Girls' Purple Flash, 16

We like to equip young skiers and snowboarders in our lives with the Spyder Lola Jacket. Ready for cold walks to schools and days spent skiing or snowboarding at the local resort, this winter jacket pairs a waterproof and breathable Stretch EXO SHIELD...


 
Image of "Creek Chub Striper Strike - 3-1/2"" - Blue Flash"
 

"Creek Chub Striper Strike - 3-1/2"" - Blue Flash"

Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub Strip


 
Image of Berkley Jack Lipless Crankbait | Chartreuse Flash; 2 3/4 in.
 

Berkley Jack Lipless Crankbait | Chartreuse Flash; 2 3/4 in.

The Berkley Jack Lipless Crankbait series delivers unmatched performance in casting and vertical presentations. Each model is available in three sizes - Jack 6, Jack 7, and Jack 8 - and targets fish in specific conditions with tailored actions and depth...


 
Image of Williamson Lures Kensaki Jig - 6 oz. - Naked Flash Zebra
 

Williamson Lures Kensaki Jig - 6 oz. - Naked Flash Zebra

The asymmetrical Williamsonures Kensaki Jig cuts water fast with its knife-tip design, allowing it to get deep. The inine eyelets stabilize the jig during descent and enhance the fluttering action under slackine. Use aift-and-fall


 
Image of Creek Chub Striper Strike - 5″ - Bone Flash
 

Creek Chub Striper Strike - 5″ - Bone Flash

Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinking Lure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assures long casts and precise, slow-sinking action. The Creek Chub Striper...


 
Image of Christenson's Tackle Micro Flash - Pink Hyper
 

Christenson's Tackle Micro Flash - Pink Hyper

Put more fish in the boat when you're using the Christenson's Tackle Micro Flash. Quality tapes add fish-attracting shine. Exclusive bends produce unique action. Quality tapes to attract fish Exclusive bends for unique action

from  $7.99
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Image of Carolina Lures Flash Dart - Purple/Black
 

Carolina Lures Flash Dart - Purple/Black

Even in rough water, the Carolinaures Flash Dart trollingure runs true, its streamlined head knifing through the swells in a dead-on imitation of a frightened baitfish. Its straight swim makes it easy for wahoo, dolphin, or tuna to close in for t

from  $21.99
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Image of Castelli Free 2 Tri Singlet - Women's Coral Flash, XL
 

Castelli Free 2 Tri Singlet - Women's Coral Flash, XL

As much speed and comfort as you can get in a traditional sleeveless tri top.


 
Image of "6th Sense Fishing Strobe Minnow - Olive Flash - 3.2"""
 

"6th Sense Fishing Strobe Minnow - Olive Flash - 3.2"""

Ideal for hover strolling and jighead techniques, the 6th Sense Strobe Minnow features a slender body optimized for precise presentations. The forked tail and elongated body produce baitfish-imitating movement with ease. The fish-fooling rea


 
Image of Rapala Deep Tail Dancer - 3-1/2″ - 7/16 oz. - Clown Flash
 

Rapala Deep Tail Dancer - 3-1/2″ - 7/16 oz. - Clown Flash

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme diving lip that plunges the lure to 30+ feet on a typical trolling run. Producing a wide, tantalizing tail action,...


 
Image of Strike King Rage Swimmer - 2-3/4'' - Pearl Flash
 

Strike King Rage Swimmer - 2-3/4'' - Pearl Flash

Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,

from  $6.99
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Image of Heddon Sonar Flash Blade Bait | Silver; 1/4 oz.
 

Heddon Sonar Flash Blade Bait | Silver; 1/4 oz.

Heddon Sonar Flash Blade Baits are the original action-adjustable lure. The three line-tie holes allow adjustment of the lure's running depth and action. The front hole is for shallow running and high vibration. The rear hole produces deep running and...


 
Image of "YUM Flash Mob Junior Scottsboro Swimbait Kit - 3"" - Sight Minnow"
 

"YUM Flash Mob Junior Scottsboro Swimbait Kit - 3"" - Sight Minnow"

Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo


 
Image of Yamamota Baits Yamatanuki Grub - Sight Flash - 4-1/4″
 

Yamamota Baits Yamatanuki Grub - Sight Flash - 4-1/4″

The extra-dense Yamamota Baits Yamatanuki Grub allows you to fish it weightless for supreme realism, excellent castability, and a fast rate of fall. Considered the original "heavy" soft-plastic bait, the Yamatanuki grub achieved popularity in Japan for...


 
Image of Booyah Flash Point Jerkbait | GP Sexy Shad; 4 1/4 in.
 

Booyah Flash Point Jerkbait | GP Sexy Shad; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of Worden's Original Rooster Tail | Flash Blue; 1/6 oz.
 

Worden's Original Rooster Tail | Flash Blue; 1/6 oz.

Worden's Original Rooster Tails were developed in the 1950s by Howard Worden and are one of the most productive spinners ever invented. The action of the spinning blade, in combination with the colorful, pulsating hackle tail, makes the Rooster Tail irresistible...


 
Image of BOOYAH Flash Point Jerkbait Deep | Pro Pink; 4 1/2 in.
 

BOOYAH Flash Point Jerkbait Deep | Pro Pink; 4 1/2 in.

When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....


 
Image of Worden's Double Flash Rooster Tail | Yellow; 3/8 oz.
 

Worden's Double Flash Rooster Tail | Yellow; 3/8 oz.

The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....


 
Image of Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - 4XL
 

Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - 4XL

The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be

from  $209.00
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Image of Big Al's Fish Flash - Orange/Pearl/Silver Back - 8″
 

Big Al's Fish Flash - Orange/Pearl/Silver Back - 8″

Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...





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