Googan Baits Bandito Bugs are soft plastic baits that delivers fish-enticing action. These Googan Baits bugures have elongated claws, creepy pinchers, and a ribbed body that fish won'tet go, plus a V ridge that delivers the extra wiggle needed
No other crappie bait offers this much action from head to tail! The Bobby Garland Stroll'R soft plastic was specifically designed for slow trolling, or ''strolling,'' for crappie. The Stroll'R produces an unbelievable tail action and vibration at
Nothing gets predator fish to the surface faster than a commotion-creating STORM® Rattlin' Chug Bug®. The productive, do-everything topwater pops, spits, and chugsike a fleeing baitfish with every rod twitch. On slow days when its water-disturbi
Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear® Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's theively, incredibly
Bassmaster Classic® winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley® Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crankbait, the Fri
D.O.A.'s® Swimmin' Mullet is a soft, cast-and-crankure that consistently performs when you need it most. A single hook upright on the Swimmin' Mullet allows you to get theure down in the strike zone without snagging anything but the fish. Ava
The STORM® WildEye® Swim Shad is as real as it gets for matching the baitfish hatch, which is why it's become such a favorite with tournament anglers. Made with a tough yet soft plastic body over an internal head weight, this easy-to-fish, all-in-
The MirrOlure® Provoker® Twitch Bait features aarge pocket in the belly which allows you to rig it many ways, for different presentations. Utilize a twitching retrieve, and the Provoker comes alive in the water, attracting big fishike a magne
The classic finesse bait is back, and better than ever. The Z-Man TRD MinnowZ™ presents theong, slender body profile of many different soft-finned forage species - the preferred menu item for a wide range of fresh- and saltwater predators.
Googan Baitsunkerogs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinctateralines and a ribbed texture. They have a super salty taste and alluring slaunch
With a head shape based on the real thing, the Z-Man CrossEyez™ Snakehead Swim Jig slithers and glides through grass and other weedy cover with serpentine efficiency. Its broad triangular head with vertical noseine tie seldom hangs up as it
Find your breakthroughure in the MirrOlure MirrOminnow®, a secret weapon of guides on every coast! Thisure's suspending twitchbait action produces real, true-to-life movement to mimic a glass or rain minnow and consistently fool big fish. The
The Yakima Bait® Maxi Jig is a pulsating maribou/Flashabou® steelhead jig with an Owner 2X pre-sharpened hook. Itsil' Corky® colored head and durable urethane UV finish adds fish-tempting appeal. Clean eyelet makes tying easy. Ou
Ditch the minnow bucket! The Berkley® Gulp!® Minnow out fishes traditional plastic baits because Gulp! baits release 400 times more scent than other plastic baits. These Gulp Minnows are excellent for jigging or fishing drop-shot rigs. This durabl
The Aerojig Hackle Jig features customized 1/0 Gamakatsu® hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on stee
The Aerojig Hackle Jig features customized 1/0 Gamakatsu® hooks, premium feathers and powder-painted head. Its versatility is proven across the board for any type of water and for almost every species of fish, but is particularly effective on stee
Featuring a durable plastic construction, the R&R Tackle Ticoine-Through Swimbait stands up to repeated attacks from toothy predators. Theine-through design allows the bait to slide up theeader so it doesn't tear the bait up during the f
Featuring a durable plastic construction, the R&R Tackle Ticoine-Through Swimbait stands up to repeated attacks from toothy predators. Theine-through design allows the bait to slide up theeader so it doesn't tear the bait up during the f
A flat bottom and horizontal posture give the Yo-Zuri 3D Inshore Pencil Popper super-easy walking action. The 180° side-to-side walking action and a cupped mouth that spits water are sure to bring those snook, redfish, and stripers on the double.
Paired with your favorite minnowure, the YUM® Forward Facing Sonar Jighead excels at fooling suspended bass. The standard ball head with a verticaline tie gives your bait ainear presentation, while the #1 sickle hook increases your hook-up r
Paired with your favorite minnowure, the YUM® Forward Facing Sonar Jighead excels at fooling suspended bass. The standard ball head with a verticaline tie gives your bait ainear presentation, while the #1 sickle hook increases your hook-up r
Tough and dependable, the Ned's Bait Box Mega Tube measures a full 6.5 and is perfect for bouncing or slow-trolling on a jighead or behind aake troll. Machine-injected for uniform strength and thickness, this quality soft plastic tube consisten
Tough and dependable, the Ned's Bait Box Mega Tube measures a full 6.5 and is perfect for bouncing or slow-trolling on a jighead or behind aake troll. Machine-injected for uniform strength and thickness, this quality soft plastic tube consisten
Drop the Mustad® Addicted Sink It Series Jig down in any salmon, steelhead, and trout habitat andet this unique small bead jig work hook-setting magic. The salmon-eggookalike has a small profile with a bead behind the head on a 2X-strong, forg
A versatile spoon that performs in a wide range of situations, the Dick Nite® Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety