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Image of Williamson Lures Benthos Speed Jig - Pearl - 6-1/2″
 

Williamson Lures Benthos Speed Jig - Pearl - 6-1/2″

Williamson Lures Benthos Speed JigGlows in the dark! Its diamond shape means that this jig drops vertically at high speed, allowing you to get down to the fish you're looking for -- even in a heavy drift! Detailed painted fish attracts attention and triggers...


 
Image of STORM Rattlin' Chug Bug - 3-1/4″ - Bleeding Pearl
 

STORM Rattlin' Chug Bug - 3-1/4″ - Bleeding Pearl

Nothing gets predator fish to the surface faster than a commotion-creating STORM Rattlin' Chug Bug. The productive, do-everything topwater pops, spits, and chugs like a fleeing baitfish with every rod twitch. On slow days when its water-disturbing action...


 
Image of Strike King KVD Sexy Frog - 2-1/2″ - Pearl
 

Strike King KVD Sexy Frog - 2-1/2″ - Pearl

The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...


 
Image of Googan Baits Lunker Logs - 5″ - Pearl
 

Googan Baits Lunker Logs - 5″ - Pearl

Googan Baits Lunker Logs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinct lateral lines and a ribbed texture. They have a super salty taste and alluring slaunch sauce...


 
Image of Savage Gear Sand Eel - Real Pearl - 5″ - 4/5 oz.
 

Savage Gear Sand Eel - Real Pearl - 5″ - 4/5 oz.

Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's the lively, incredibly lifelike...


 
Image of STORM Hot 'N Tot Madflash - 2-1/2″ - Pearl Ghost Flash - 3/8 oz.
 

STORM Hot 'N Tot Madflash - 2-1/2″ - Pearl Ghost Flash - 3/8 oz.

Bass and salmon love 'em, and walleye can't resist 'em. The STORM Hot 'N Tot Madflash offers the same old fish-producing, erratic, side-to-side swagger as the Original Hot 'N Tot. Sporting stunning classic or UV Bright finishes and external scale patterns...


 
Image of Savage Gear Sand Eel - Real Pearl - 7″ - 2.3 oz.
 

Savage Gear Sand Eel - Real Pearl - 7″ - 2.3 oz.

Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's the lively, incredibly lifelike...


 
Image of RonZ Lures Big Game HD Jig - 1-3/4 oz. - 8″ - Black Pearl
 

RonZ Lures Big Game HD Jig - 1-3/4 oz. - 8″ - Black Pearl

Cast, jig,or troll a RonZ Lures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swivel that rotates...


 
Image of Big Al's Fish Flash - Aurora Blue Pearl - 8″
 

Big Al's Fish Flash - Aurora Blue Pearl - 8″

Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...


 
Image of Zoom Z-Craw - 3-3/4″ - White Pearl - 8 Pack
 

Zoom Z-Craw - 3-3/4″ - White Pearl - 8 Pack

When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, this lifelike creature sends out plenty of attention-getting vibration...


 
Image of Googan Baits Lunker Logs - 6″ - Pearl
 

Googan Baits Lunker Logs - 6″ - Pearl

Googan Baits Lunker Logs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinct lateral lines and a ribbed texture. They have a super salty taste and alluring slaunch sauce...


 
Image of Al Gag's Lures Whip-It Fish - Pearl Silver - 5″ - 1oz.
 

Al Gag's Lures Whip-It Fish - Pearl Silver - 5″ - 1oz.

Perfect for virtually any game fish, the Al Gag's Lures Whip-It Fish has the performance, look, and durability you crave for more successful angling. Its eye-catching design attracts hungry fish, and its movement makes this fish lure irresistible. Comes...


 
Image of Berkley Gulp! SR Crawler - 4″ - Watermelon Pearl
 

Berkley Gulp! SR Crawler - 4″ - Watermelon Pearl

Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley Gulp! SR Crawler takes a proven walleye-catching technique to a whole new level. This realistic nightcrawler soft bait offers the perfect blend of size, scent, flavor,...


 
Image of The Original Hookup Baits - Pearl White - 5″ - 5/8 oz.
 

The Original Hookup Baits - Pearl White - 5″ - 5/8 oz.

You're looking at one of the most versatile baits for freshwater and saltwater fishing. The Original Hookup Baits offers the total package of convincing realism matched with the control anglers need to consistently draw strikes throughout the water column....


 
Image of Kalin's Tickle Tail - 3.8″ - Chartreuse/Pearl
 

Kalin's Tickle Tail - 3.8″ - Chartreuse/Pearl

Check out those little tentacles along the length of the Kalin's Tickle Tail. Those knob-ended micro-limbs come alive with the slightest movement. Talk about tantalizing! The added vibration and pulsating action changes with your every tweak of the retrieve...


 
Image of Bass Pro Shops Boss Shad - 3″ - Pearl Red Eye
 

Bass Pro Shops Boss Shad - 3″ - Pearl Red Eye

Bass Pro Shops' Boss Shad is designed to tempt any fish with its high-action paddle tail. The Boss Shad is offered in assorted sizes and a range of terrific looking color patternssome with a holographic foil insert for added flash and realism. The lure...


 
Image of MirrOlure Provoker Twitch Baits - 5″ - Pearl
 

MirrOlure Provoker Twitch Baits - 5″ - Pearl

The MirrOlure Provoker Twitch Bait features a large pocket in the belly which allows you to rig it many ways, for different presentations. Utilize a twitching retrieve, and the Provoker comes alive in the water, attracting big fish like a magnet. The...


 
Image of Bass Pro Shops Boss Shad - 2″ - Pearl Red Eye
 

Bass Pro Shops Boss Shad - 2″ - Pearl Red Eye

Bass Pro Shops' Boss Shad is designed to tempt any fish with its high-action paddle tail. The Boss Shad is offered in assorted sizes and a range of terrific looking color patternssome with a holographic foil insert for added flash and realism. The lure...


 
Image of Berkley PowerBait Minnow - Pearl White - 4″
 

Berkley PowerBait Minnow - Pearl White - 4″

Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trailers, spinner rigs,...


 
Image of Yo-Zuri Hydro Minnow LC - Pearl Candy - 6″ - 1-1/4 oz.
 

Yo-Zuri Hydro Minnow LC - Pearl Candy - 6″ - 1-1/4 oz.

A coastal favorite, in a water-covering Long Cast version, the Yo-Zuri Hydro Minnow LC has an advanced Weight Transfer System that delivers laser casts far out toward the horizon, even against a stiff headwind. This saltwater lure is also been fitted...


 
Image of Yo-Zuri Hydro Minnow LC - Pearl Red Head - 6″ - 1-1/4 oz.
 

Yo-Zuri Hydro Minnow LC - Pearl Red Head - 6″ - 1-1/4 oz.

A coastal favorite, in a water-covering Long Cast version, the Yo-Zuri Hydro Minnow LC has an advanced Weight Transfer System that delivers laser casts far out toward the horizon, even against a stiff headwind. This saltwater lure is also been fitted...


 
Image of Z-Man Freshwater Scented Jerk ShadZ - Pearl - 3-1/2″
 

Z-Man Freshwater Scented Jerk ShadZ - Pearl - 3-1/2″

When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ, an instant classic inspired by Jeff "Gussy" Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, redfish, and other...


 
Image of Big Al's Fish Flash - Aurora Green Pearl - 10″
 

Big Al's Fish Flash - Aurora Green Pearl - 10″

Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...


 
Image of Berkley Frittside Crankbait - 2-1/4″ - Midnight Pearl
 

Berkley Frittside Crankbait - 2-1/4″ - Midnight Pearl

Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crankbait, the Frittside's...


 
Image of Berkley Gulp! SR Crawler - 7″ - Watermelon Pearl
 

Berkley Gulp! SR Crawler - 7″ - Watermelon Pearl

Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley Gulp! SR Crawler takes a proven walleye-catching technique to a whole new level. This realistic nightcrawler soft bait offers the perfect blend of size, scent, flavor,...





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