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Williamson Lures Benthos Speed JigGlows in the dark! Its diamond shape means that this jig drops vertically at high speed, allowing you to get down to the fish you're looking for -- even in a heavy drift! Detailed painted fish attracts attention and triggers...
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Nothing gets predator fish to the surface faster than a commotion-creating STORM Rattlin' Chug Bug. The productive, do-everything topwater pops, spits, and chugs like a fleeing baitfish with every rod twitch. On slow days when its water-disturbing action...
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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...
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Googan Baits Lunker Logs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinct lateral lines and a ribbed texture. They have a super salty taste and alluring slaunch sauce...
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Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's the lively, incredibly lifelike...
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Bass and salmon love 'em, and walleye can't resist 'em. The STORM Hot 'N Tot Madflash offers the same old fish-producing, erratic, side-to-side swagger as the Original Hot 'N Tot. Sporting stunning classic or UV Bright finishes and external scale patterns...
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Go vertical for big cod, pollock, sea bass, even halibut with the Savage Gear Sand Eel. Representing every saltwater predator's favorite prey, this jighead and tail fit together seamlessly for outstanding realism. But it's the lively, incredibly lifelike...
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Cast, jig,or troll a RonZ Lures Big Game HD Jig to increase your chance of hooking up with tuna, grouper, cobia, Wels catfish, and many other 100-plus-lb. monsters of the deep. The unique HD swivel-eye design features a 500-lb. test Krok swivel that rotates...
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...
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When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, this lifelike creature sends out plenty of attention-getting vibration...
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Googan Baits Lunker Logs are soft plastic baits that deliver a subtle, shimmy action to attract the big fish. These worms feature brilliant colors with distinct lateral lines and a ribbed texture. They have a super salty taste and alluring slaunch sauce...
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Perfect for virtually any game fish, the Al Gag's Lures Whip-It Fish has the performance, look, and durability you crave for more successful angling. Its eye-catching design attracts hungry fish, and its movement makes this fish lure irresistible. Comes...
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Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley Gulp! SR Crawler takes a proven walleye-catching technique to a whole new level. This realistic nightcrawler soft bait offers the perfect blend of size, scent, flavor,...
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You're looking at one of the most versatile baits for freshwater and saltwater fishing. The Original Hookup Baits offers the total package of convincing realism matched with the control anglers need to consistently draw strikes throughout the water column....
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Check out those little tentacles along the length of the Kalin's Tickle Tail. Those knob-ended micro-limbs come alive with the slightest movement. Talk about tantalizing! The added vibration and pulsating action changes with your every tweak of the retrieve...
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Bass Pro Shops' Boss Shad is designed to tempt any fish with its high-action paddle tail. The Boss Shad is offered in assorted sizes and a range of terrific looking color patternssome with a holographic foil insert for added flash and realism. The lure...
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The MirrOlure Provoker Twitch Bait features a large pocket in the belly which allows you to rig it many ways, for different presentations. Utilize a twitching retrieve, and the Provoker comes alive in the water, attracting big fish like a magnet. The...
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Bass Pro Shops' Boss Shad is designed to tempt any fish with its high-action paddle tail. The Boss Shad is offered in assorted sizes and a range of terrific looking color patternssome with a holographic foil insert for added flash and realism. The lure...
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Preferred by fisherman and fish alike, the proven Berkley PowerBait Minnows offer a slender, baitfish profile with a split tail design to create a subtle yet very appealing action great for finesse presentations. Ideal for jig trailers, spinner rigs,...
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A coastal favorite, in a water-covering Long Cast version, the Yo-Zuri Hydro Minnow LC has an advanced Weight Transfer System that delivers laser casts far out toward the horizon, even against a stiff headwind. This saltwater lure is also been fitted...
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A coastal favorite, in a water-covering Long Cast version, the Yo-Zuri Hydro Minnow LC has an advanced Weight Transfer System that delivers laser casts far out toward the horizon, even against a stiff headwind. This saltwater lure is also been fitted...
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When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ, an instant classic inspired by Jeff "Gussy" Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, redfish, and other...
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a different look and...
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Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crankbait, the Frittside's...
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Drawing on the crawler-harness expertise of top walleye pro Korey Sprengle, the Berkley Gulp! SR Crawler takes a proven walleye-catching technique to a whole new level. This realistic nightcrawler soft bait offers the perfect blend of size, scent, flavor,...