The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage, such as threadfin herring, pilchards, and peanut bunker. Because it's calibrated to do damage near the surface, it's de
Featuring a holographicaser tape, the P-Line®aser Minnow Jig delivers incredible realism with tons of flash. This freshwater and saltwater jig boasts an oblong shape with sharp cuts on the sides to deliver an erratic action that's perfect for
Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook
Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes
Perfect forarger game fish, the Hookup®ures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish; Marine-grad
Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man® Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock in on, whi
Sometimes the fish need a soft hand. When the situation calls for a delicate presentation, rig up your favorite swimbait or minnow-style bait with the Z-Man® Finesse Eyez™ Jighead! An oversized eye gives predators an easy target toock in on, whi
Add a dynamic touch to your hand-tied flies using Perfect Hatch® Body Fly Pearl. The flat pearlescent film exhibits exceptional strength reinforced by a double support of nylon monofilament. You'll find it a great addition to nymph and emerger bod
The Wish Pearl Bear Necklace Gift Set includes an impregnated mollusk inside a protective case, so when it's opened, your special someone is the first person to ever see the pearl inside. This gift set comes with a bear-shaped pendant to hold the
There's nothing sneaky about the way these Bandit® 300 Series Crankbaits catch fish! Banditures always run true right out of the box, and they have the ability to steal you a tournament win anytime. 300 Series Crankbaits scream for attention, w
Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes
Perfect forarger game fish, the Hookup®ures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish; Marine-grad
A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow pr
The perfect inshore body, deadly on all coasts. The Z-Man® Scented Curly TailZ™ features a juicy pot-bellied baitfish profile with a thin, highly active curly tail; infused with 100% natural Pro Cure baitfish scent, it's more than any fluke, trout
A proveneader for more than 2 decades, the Culprit Original 10 Worm's high-action kicking tail, innovative body design, and unique color sections give you the extra edge. It's been tested under the toughest conditions throughout the U.S.--and t
The original square-bill crankbait, the Cotton Cordell® Big O® remains as deadly today as when it started the whole bass-crankin', cover-knockin', reaction-bite revolution. More than a million Big O crankbaits sold in the first year showed that th
Wapsi® Polarflash fly tying material creates brilliant wings, tails, ribbing, and body components. Micro nylon filaments tightly wrap each strand of Flashabou, to give you a strong fiber with pronouncedight diffusion, increased sparkle, and flas
Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley® Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to reac
Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley® Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to reac
The Yo-Zuri 3D Inshore Twitchbait is a broad-bodied, slow-sinkingipless hardbait that closely resembles prime shallow forage, such as threadfin herring, pilchards, and peanut bunker. Because it's calibrated to do damage near the surface, it's de
From the first cast, you'll notice that the Storm Arashi Cover Pop topwater bait is different. It's definitely a surface chugger, but the combination of its aerodynamic body and weighted tail send it flying further downrange, only to qui
The Acme® Kastmaster® Spoon works on a special balance ratio that produces wild action withoutine twist. Thanks to its aerodynamic design, a Kastmaster Spoon goes the distance, setting the standard forong-castures. In both fresh and saltw
For decades, the Acme®ittle Cleo® Spoon has been consistently taking game fish all over North America. Its unique hump-backed shape delivers a seductive, wiggling action at a wide range of retrieve speeds, with occasional kick-outs that trigger
D.O.A.'s® Swimmin' Mullet is a soft, cast-and-crankure that consistently performs when you need it most. A single hook upright on the Swimmin' Mullet allows you to get theure down in the strike zone without snagging anything but the fish. Ava
Designed to be used behind the DB Structure Head, the Strike King® Rage Bug catches fish using a variety of methods, including as a flipping or creature bait. Flanges on the Rage Bug produce consistent, subtle action even at very slow speeds.