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Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of them, but it's also perfectly deadly when used on an A-rig, behind a jighead, on a weighted hook, i
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The soft plastic swimbait comes full-circle in the STORM 360ºGT Searchbait™. Fully evolved, it offers a seamless design between head and tail for ultimate realism, and its extreme toe-in boot tail delivers incredible action at all retrieve sp
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Like a crazed eggbeater cruising across the surface, theunkerhunt Prop Frog churns and gurgles through places other topwater baits can't go. The noisiest amphibian ever, this hollow-bodied weedless frog is equipped with twin propeller feet t
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Designed by elite pros, the slow-sinking YUM Swim'n Dinger delivers added action and functionality to YUM's most popular shape. Rig it weightless with a heavy 5/0 or 6/0 hook. Rig it Texas-style or on a jighead. A paddle tail creates action
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The YUM Break'n Shad is a supple, soft plastic jerkbait with an erratic side-to-side action. A hook slot in the body makes for easy rigging and allows you to rig it weedless. A proven scent attractant contains enzymes that mimic fleeing bait
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They're tough, but eventually the fish do tear them up. Al Gag's Whip-It Eel Replacement Tail will get your Whip-It Eel back in the business of catching fish in no time. This is the same thinly tapered tail made from tough, hand-poured PVC, with t
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Perfect forarger game fish, the Hookup®ures XL Series Jig has the power and durability you need to win those inshore battles. Sports an oversized, super-sharp black-nickel hook. Great forarger game fish; Marine-grad
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Featuring a holographicaser tape, the P-Line®aser Minnow Jig delivers incredible realism with tons of flash. This freshwater and saltwater jig boasts an oblong shape with sharp cuts on the sides to deliver an erratic action that's perfect for
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The Wish Pearl Sea Shell Necklace Gift Set includes an impregnated mollusk inside a protective case, so when it's opened, your special someone is the first person to ever see the pearl inside. This gift set comes with a sea shell pendant to hold t
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The Yakima Bait® Flatfish® is one of the most successful fishingures ever developed! Charles Helin's secret is the Flatfish's perfect balance and buoyancy that enhances its one-of-a-kind swimming, wide-wobbling action - even on slow retrieves. T
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Made from incredibly tough thermoplastic elastomer (TPE), the Vudu Quiver Shad delivers the durability to withstand toothy strikes. This fishingure boasts a serrated tail that articulates, creating aifelike swimming action while the boot-shape
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Catch big stripers with the Tsunami® Flutter Spoon. Featuring tons of flash and action, this fishing spoon is rigged with premium componentsike stainless steel rings and a SaltX® treble hook. The machine-cut edges ensure it deliver the perfect d
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Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley® Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to reac
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Tie on a secret weapon in your quest to catch more gamefish. The R&R Tackle® Slide Swimbait withstands ravenous attacks withasting durability to hookset catch after catch. Thisine-through bait slides up theeader after hooking a fish, kee
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Pro-Tec Powder Paint givesures and jigheads a super-durable high-gloss finish in just seconds! Just heat your bait with a match orighter, swish it through the environmentally safe powder, and watch as it quickly changes color before your eyes
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Lindy Beads are the highest quality in the perfect colors for attracting and triggering strikes from hungry walleye.indy Beads are a must-have in every walleye angler's tackle box. Offered in fish-catching pearlescent and metallic finishes
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Catch more and bigger fish with the MirrOlure C-Eye™ Series Pro Dog Jr. Thisure is easy to use with a walk-the-dog technique, and it combines a high-pitch sonic rattle with MirrOlure's built-in flash to elicit aggressive strikes. Theure's prec
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The YUM® Dinger™ is one of the fewures that catches bass whether they're feeding or not. No other style ofure gets inactive fish to strikeike this one does. The YUM Dinger can be rigged Texas-, Carolina-, or wacky- style. It can be rigged w
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Wapsi® Polarflash fly tying material creates brilliant wings, tails, ribbing, and body components. Micro nylon filaments tightly wrap each strand of Flashabou, to give you a strong fiber with pronouncedight diffusion, increased sparkle, and flas
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There's nothing sneaky about the way these Bandit® 100 Series Crankbait catch fish! Banditures always run true right out of the box, and have the ability to steal you a tournament win anytime. 100 Series Crankbaits scream for attention, with an
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The Delta Tackle 4.5 Squid featuresifelike tentacles and a realistic profile for more fish-attracting power. Rig inine with a flasher to mimic prey and draw fish from the depth for the strike. Durable construction allows continuous use. Match
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There's nothing sneaky about the way these Bandit® 200 Series Crankbaits catch fish! Banditures always run true right out of the box, and they have the ability to steal you a tournament win anytime. 200 Series Crankbaits scream for attention, w
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The VMC® Boot Tail Jig comes pre-rigged with the Trigger X® Boot Tail Minnow. This softbait has a special tail that shakes and thumps on the retrieve, which sends an underwater signal to every fish in the area that there's a wounded baitfish close
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The Pro King Spoon has been whacking big Greatakes salmon and trout for years. Built on Pro King's deep-cup trolling spoon blank and sporting a brilliant silver-plated underside, the Pro King spoon pumps outoads of flash to complement the uniq
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Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of them, but it's also perfectly deadly when used on an A-rig, behind a jighead, on a weighted hook, i