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Image of Vudu Quiver Shad - 3″ - Pearl
 

 
Image of Berkley Finisher - Pink Pearl - 2-3/4″ - 1/2 oz.
 

Berkley Finisher - Pink Pearl - 2-3/4″ - 1/2 oz.

Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to react quickly...


 
Image of Berkley Finisher - Pink Pearl - 2″ - 1/3 oz.
 

Berkley Finisher - Pink Pearl - 2″ - 1/3 oz.

Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to react quickly...


 
Image of D.O.A. C.A.L. Swim Bait - 5″ - Pearl Red Head
 

D.O.A. C.A.L. Swim Bait - 5″ - Pearl Red Head

This thing is nuts! In freshwater or salt, the D.O.A. C.A.L. Swim Bait forces game fish of all sorts to attack with its outrageous look and action. The broad, deep-bellied profile features an oversized vertical paddle tail that pumps out amazing flash...


 
Image of Z-Man Finesse Eyez Jighead - 1/12 oz. - Pearl
 

 
Image of Dick Nite Spoon - Red/Pearl - 1-3/8″
 

Dick Nite Spoon - Red/Pearl - 1-3/8″

A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety of game...


 
Image of Salmo Slick Shad - 4-1/3″ - Pro Pearl UV
 

Salmo Slick Shad - 4-1/3″ - Pro Pearl UV

A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow presentations....


 
Image of Dick Nite Spoon - Red/Pearl UV - 1″
 

Dick Nite Spoon - Red/Pearl UV - 1″

A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety of game...


 
Image of Yakima Bait Flatfish - 5″ - Pearl
 

Yakima Bait Flatfish - 5″ - Pearl

The Yakima Bait Flatfish is one of the most successful fishing lures ever developed! Charles Helin's secret is the Flatfish's perfect balance and buoyancy that enhances its one-of-a-kind swimming, wide-wobbling action even on slow retrieves. The Flatfish...


 
Image of Al Gag's Lures Whip-It Fish - Red Pearl - 5″ - 1oz.
 

Al Gag's Lures Whip-It Fish - Red Pearl - 5″ - 1oz.

Perfect for virtually any game fish, the Al Gag's Lures Whip-It Fish has the performance, look, and durability you crave for more successful angling. Its eye-catching design attracts hungry fish, and its movement makes this fish lure irresistible. Comes...


 
Image of Greenfish Tackle DOT Minnow - Pearl - 4″ - 3/4 oz.
 

Greenfish Tackle DOT Minnow - Pearl - 4″ - 3/4 oz.

The slow-sinking Greenfish Tackle DOT Minnow gives gamefish ample opportunities to strike with tantalizing action on a horizontal fall. You'll find this slash-style bait to be wicked effective when targeting fish using a forward-facing sonar. For maximum...


 
Image of Culprit Original 10″ Worm - Pearl
 

Culprit Original 10″ Worm - Pearl

A proven leader for more than 2 decades, the Culprit Original 10" Worm's high-action kicking tail, innovative body design, and unique color sections give you the extra edge. It's been tested under the toughest conditions throughout the U.S.and the conclusion?Culprit...


 
Image of Berkley Finisher - French Pearl - 2″ - 1/3 oz.
 

Berkley Finisher - French Pearl - 2″ - 1/3 oz.

Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to react quickly...


 
Image of Z-Man Finesse Eyez Jighead - 1/4 oz. - Pearl
 

 
Image of Z-Man Finesse Eyez Jighead - 3/16 oz. - Pearl
 

 
Image of RonZ Z-Fin Paddletail - Pearl Chartreuse - 6″
 

RonZ Z-Fin Paddletail - Pearl Chartreuse - 6″

The RonZ Z-Fin Paddletail delivers lifelike details and realistic action to put more fish in your boat. Details like lateral lines, scales, and fins pair with the thumping paddletail to make this jig a must-have for serious anglers. This soft swimbait...


 
Image of Tsunami Flutter Spoon - Pearl - 11″ - 7.75 oz.
 

Tsunami Flutter Spoon - Pearl - 11″ - 7.75 oz.

Catch big stripers with the Tsunami Flutter Spoon. Featuring tons of flash and action, this fishing spoon is rigged with premium components like stainless steel rings and a SaltX treble hook. The machine-cut edges ensure it deliver the perfect dying-baitfish...


 
Image of Berkley Finisher - French Pearl - 3-1/2″ - 3/4 oz.
 

Berkley Finisher - French Pearl - 3-1/2″ - 3/4 oz.

Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to react quickly...


 
Image of Greenfish Tackle DOT Minnow - Pearl - 3-1/3″ - 1/2 oz.
 

Greenfish Tackle DOT Minnow - Pearl - 3-1/3″ - 1/2 oz.

The slow-sinking Greenfish Tackle DOT Minnow gives gamefish ample opportunities to strike with tantalizing action on a horizontal fall. You'll find this slash-style bait to be wicked effective when targeting fish using a forward-facing sonar. For maximum...


 
Image of Dick Nite Spoon - Red/Pearl UV - 13/16″
 

Dick Nite Spoon - Red/Pearl UV - 13/16″

A versatile spoon that performs in a wide range of situations, the Dick Nite Spoon is a great choice for everything from casting and trolling to ice fishing and stream fishing. This spoon's unique action and color patterns attract a wide variety of game...


 
Image of Delta Tackle 4.5″ Squid - UV Pearl
 

Delta Tackle 4.5″ Squid - UV Pearl

The Delta Tackle 4.5" Squid features lifelike tentacles and a realistic profile for more fish-attracting power. Rig in line with a flasher to mimic prey and draw fish from the depth for the strike. Durable construction allows continuous use. Match any...


 
Image of Vudu Quiver Shad - 4″ - Pearl
 

 
Image of Berkley Finisher - French Pearl - 2-3/4″ - 1/2 oz.
 

Berkley Finisher - French Pearl - 2-3/4″ - 1/2 oz.

Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body, and sure-hooking double-treble architecture, allows you to react quickly...


 
Image of Salmo Slick Shad - 2-3/4″ - Pro Pearl UV
 

Salmo Slick Shad - 2-3/4″ - Pro Pearl UV

A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow presentations....


 
Image of Salmo Slick Shad - 3-1/2″ - Pro Pearl UV
 

Salmo Slick Shad - 3-1/2″ - Pro Pearl UV

A small swimbait with big potential, the Salmo Slick Shad adds great versatility to your arsenal. You can rig it on a jighead, Texas-style, or even on a dropshot setup, and it will trigger strikes at any speed, including vertical and ultra-slow presentations....





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