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Skeet Reese creates yet another soft-bait superstar in the Berkley PowerBait The Boss Grub, a versatile bite bringer combining a delicious finesse grub body with fast-action Pit-Boss-style twin tails. The chunky profile works well as a trailer on a bladed...
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater
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Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegendary hard-k
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The biggest baits don't always bring the biggest bites. Strike King Rage Scounbug proves this point time and again delivering heavy fish hauls as the runt of the Rage Tail lineup. What this compact crawfish bait lacks in size it makes up for in spunk...
The Berkley Jack Lipless Crankbait series delivers unmatched performance in casting and vertical presentations. Each model is available in three sizes Jack 6, Jack 7, and Jack 8 and targets fish in specific conditions with tailored actions and depth...
The Missile Baits Mini D Chunk is specifically designed for skipping. Its flat, wide compact body can be paired with any finesse-type jig. (It fits the Mini Flip Jig perfectly.) This 3-inch bait features two flappers that create a distinct thumping sound...
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The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
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Equipped with a top-mounted bill for maximum oscillation, the 6th Sense Fishing Strobe Shaker generates superior movement on a jighead. Gamefish will key on theure's underwater vibrations to go on the attack. This slender minnow imitation
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Skeet Reese creates yet another soft-bait superstar in the Berkley PowerBait The Boss Grub, a versatile bite bringer combining a delicious finesse grub body with fast-action Pit-Boss-style twin tails. The chunky profile works well a
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme diving lip that plunges the lure to 30+ feet with ease. Producing a wide, tantalizing tail action, the banana-shaped...
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Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub Strip
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Thanks to a thick ribbed body tapering to a small pintail, Missile Baits Spunk Shad wiggles nonstop with a magical shimmy action unlike anything you've seen before. You'll want to try this go-to trailer on just about everything scrounger head, chatterbait,...
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The D Stroyer and Baby D Stroyer from Missile Baits is a monster creature bait with big appendages with twin tails on the rear that won't stop moving. A ribbed body holds the hook firmly and allows for quick hook penetration. The D Stroyer is ideal f
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White River Fly Shop Midge Flash is a finer diameter version of krystal flash. Twisted mylar micro-strands can be used in streamer wings, for wing posts on dries, ribbing on midge bodies, and other operations where just aittle sparkle and
Keep the rain, snow and mud from getting inside your helmet, or use as a quick aerodynamic solution to close off the front and side vents. Aeroshell is a great accessory for compatible Lazer helmets!
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Chompers Skirted Brush Jigs are heavy-duty skirted jigs perfect for drawingunkers out of weedy areas. Trim the pliable weedguard to suit your needs. Super sharp, strong black nickel needle-point hooks.
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a
Wapsi Krystal Flash is a synthetic material that adds a little eye-catching flash to any fly. Krystal Flash is great for egg, baitfish, and streamer patterns. This material also makes nice wing cases on nymph patterns. Each package contains 14 in. hanks...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
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The asymmetrical Williamsonures Kensaki Jig cuts water fast with its knife-tip design, allowing it to get deep. The inine eyelets stabilize the jig during descent and enhance the fluttering action under slackine. Use aift-and-fall
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Even at the slowest retrieve speeds, the Keitech Easy Shiner Swimbait produces a wide-wobbling, rolling action to incite all-out attacks from predators. A revolutionary 2-tone injection process mixes different types of salted plastics to achieve superior...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure has a flashing blade-style tail and attracts a variety of fish, and its lifelike features and enticing...
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate