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Image of Rapala Original Jointed Minnow | Fire Tiger; 3 1/2 in.
 

Rapala Original Jointed Minnow | Fire Tiger; 3 1/2 in.

Rapala Original Jointed Minnows get the undivided attention of otherwise disinterested gamefish with a slight exaggeration of the unique Rapala baitfish-in-distress swimming action. This articulated, or broken-back bait, can be fished top-to-bottom. Swimming...


 
Image of Do-It Silicone Tabs - Fire Tip Series | Motor Oil - Chartreuse Tip
 

Do-It Silicone Tabs - Fire Tip Series | Motor Oil - Chartreuse Tip

The Do-It Silicone Tabs - Fire Tip Series let lure makers create custom silicone skirts with bold color transitions that stand out underwater. Each tab measures 5 inches long and 3/4 of an inch wide with 22 strands, providing smooth movement and natural...


 
Image of VMC Hover Floating Jighead - Green Fire UV - 1/0 Hook
 

VMC Hover Floating Jighead - Green Fire UV - 1/0 Hook

The VMC Hover Floating Jighead keeps yourive bait running above the bottom and attracts extra interest with its high-vis finish and realistic 3D holographic eyes. Precision balanced to swim upright; equipped with a built-in trailer hooko


 
Image of Wildlife Research Center Big Game Lures - Elk-Fire
 

Wildlife Research Center Big Game Lures - Elk-Fire

If you hunt big game, you need these revolutionary scents designed to attract various trophies. Each scent is made from all-natural secretions for the maximum possible attraction. This extremely intense sexual attractant Wildlife Research Center&


 
Image of Bogner - Fire+Ice Saelly2 Jacket - Women's Black, 12
 

Bogner - Fire+Ice Saelly2 Jacket - Women's Black, 12

What Our Gearhead® Experts Are Saying: “I wear the Saelly2 when I want warmth and a little après-ready style without sacrificing performance. The Thermore Ecodown insulation traps heat without bulk, and it moves really well on the mountain. Bonus:...


 
Image of Keitech Crazy Flapper | Green Pumpkin Fire; 2.8 in.
 

Keitech Crazy Flapper | Green Pumpkin Fire; 2.8 in.

Keitech's Crazy Flapper bait is made of durable PVC material with a strong squid scent that helps attract many fish. This brilliantly designed bait can be Texas rigged, used with drop shot, or as a great jig trailer. Made of dual-injected PVC plastics...


 
Image of Crosman Mag-Fire Diamondback Air Rifle with 4x32mm Scope - .22
 

Crosman Mag-Fire Diamondback Air Rifle with 4x32mm Scope - .22

The Crosman Mag-Fire Diamondback Air Rifle with 4x32mm Scope utilizes aow-profile, durable, Mag-Fire multi-shot mechanism, which offers you faster followup shots. This rifle features an all-weather stock and a rifled steel barrel. An Enhan


 
Image of Bogner - Fire+Ice Borja4-T Pant - Women's Black, 8
 

Bogner - Fire+Ice Borja4-T Pant - Women's Black, 8

"What Our Gearhead® Experts Are Saying: ""These pants have the perfect mix of flexibility and protection. The 4-way stretch lets me move naturally on every turn, while the padding and snow guards keep me warm and dry even when I’m skiing hard in mixed...


 
Image of "Yamamoto Baits Zako Swimbait - 3"" - Fire Craw"
 

"Yamamoto Baits Zako Swimbait - 3"" - Fire Craw"

Designed by Bassmaster Elite pro Brett Hite, the Yamamoto Baits Zako Swimbait gives you the perfect trailer to hang on a bladed jig, or to bulk up a standard flipping jig. Its shad-like deep belly design provides theook of aunker bass' p


 
Image of Bogner - Fire+Ice Vally-D Jacket - Women's Black, 8
 

Bogner - Fire+Ice Vally-D Jacket - Women's Black, 8

"What Our Gearhead® Experts Are Saying: ""This jacket is as functional as it is stylish. The duck down mix keeps me warm on frosty mornings, and the water-repellent finish sheds light snow easily. I really like the detachable interior straps—they make...


 
Image of Fox Racing Ranger Fire Glove - Women's Cocoa, L
 

Fox Racing Ranger Fire Glove - Women's Cocoa, L

Fleecy on the inside, weather-resistant on the outside, the Ranger Fire Glove is a lightweight glove with a water-resistant AX Suede palm for gripping the bars in all kinds of trail conditions. The fleece insulation keeps your hands nice and warm and...


 
Image of Fox Racing Ranger Windbloc Fire Vest - Men's Black, S
 

Fox Racing Ranger Windbloc Fire Vest - Men's Black, S

Ride on through wet, windy, and cold conditions with the Ranger Windbloc Fire Vest. This insulated mountain bike-specific softshell vest features Polartec Windbloc fabric at the shoulders and lower back to fend off the elements and provide the best in...


 
Image of "Luhr Jensen Dipsy Diver - 4-7/8"" - Orange Fire UV"
 

"Luhr Jensen Dipsy Diver - 4-7/8"" - Orange Fire UV"

Troll top to bottom with absolute precision! The original directional diver--takes yourure as deep as you need it to go. Theuhr Jensen Dipsy Diver is designed to be easily set to run out a controlled distance to port or starboar


 
Image of VMC Rattling Roach Spoon | Glow Fire Tiger; 1/8 oz.
 

VMC Rattling Roach Spoon | Glow Fire Tiger; 1/8 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of Pautzke Fire Worms Soft Bait | Peach
 

Pautzke Fire Worms Soft Bait | Peach

Pautzke Fire Worms Soft Bait are scented treats to use for panfish, trout, steelhead, and salmon. These multi-species worms are about 2 3/4 inches long and available in several colors in one scent - garlic! Trout possess a sharp sense of smell, and the...


 
Image of Northland Fire-Ball Jigs | Assorted Two-Tone; 1/8 oz.
 

Northland Fire-Ball Jigs | Assorted Two-Tone; 1/8 oz.

Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...


 
Image of Yamamoto Original Senko Worms | Fire Craw; 6 in.
 

Yamamoto Original Senko Worms | Fire Craw; 6 in.

Bass anglers everywhere trust the Yamamoto Original Senko Worm to put fish in the boat when nothing else will. This legendary soft plastic features a ribbed stick-style body with an egg sac midsection, packed with salt for the perfect sink rate and subtle...


 
Image of O'Neill Hyperfreak Fire 3mm St Booties Black/Graph, 7.0
 

O'Neill Hyperfreak Fire 3mm St Booties Black/Graph, 7.0

Stay covered Head-to-Toe in O'Neill's premium lineup of equipment designed to shield you from the harshest conditions. Our world-class athletes search the planet for perfect surf, the R&D team at Area 52 developed product to allow you to perform in...


 
Image of VMC Rattling Roach Spoon | Glow Green Fire UV; 1/32 oz.
 

VMC Rattling Roach Spoon | Glow Green Fire UV; 1/32 oz.

The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...


 
Image of Astral YTV 2.0 Personal Flotation Device Fire Orange, M/L
 

Astral YTV 2.0 Personal Flotation Device Fire Orange, M/L

"What Our Gearhead® Experts Are Saying:""This PFD disappears when I'm paddling—low profile design fits perfectly in the cockpit, and the pullover style means no straps or buckles to snag on rocks during rolls.""Technical whitewater demands safety equipment...


 
Image of Pautzke Fire Eggs Soft Bait | Pink
 

Pautzke Fire Eggs Soft Bait | Pink

Pautzke Fire Eggs Soft Bait answers the question about what the fish are biting! Fire Eggs affordably mimic the natural trout, steelhead, and salmon eggs each species devour when given a chance. Using Dad Pautzke's world famous egg science and garlic...


 
Image of Bogner - Fire+Ice Borja4-T Pant - Women's Offwhite, 8
 

Bogner - Fire+Ice Borja4-T Pant - Women's Offwhite, 8

"What Our Gearhead® Experts Are Saying: ""These pants have the perfect mix of flexibility and protection. The 4-way stretch lets me move naturally on every turn, while the padding and snow guards keep me warm and dry even when I’m skiing hard in mixed...


 
Image of Strike King Bitsy Shad | Fire Tiger
 

Strike King Bitsy Shad | Fire Tiger

The Strike King Bitsy Shad lipless crankbait emulates Strike King's Red Eyed Shad, built to resemble the famous shape, sound, and action of the original in a smaller package. A small lipless crankbait for finesse applications, this soon-to-be favorite...


 
Image of Berkey Shallow Money Badger - Fire Craw - 2-1/2''
 

Berkey Shallow Money Badger - Fire Craw - 2-1/2''

The Berkley Shallow Money Badger boasts all the trusted features of the Money Badger Crankbait, but with an upgraded circuit-board bill to make it ideal for fishing shallow, structure-heavy waters! Its hybrid baitfish/crayfish design rises f


 
Image of VMC Hover Floating Jighead - Pink Fire UV - 1/0 Hook
 

VMC Hover Floating Jighead - Pink Fire UV - 1/0 Hook

The VMC Hover Floating Jighead keeps yourive bait running above the bottom and attracts extra interest with its high-vis finish and realistic 3D holographic eyes. Precision balanced to swim upright; equipped with a built-in trailer hooko





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