The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the bac
You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Float
Our incredible Bass Pro Shops® XPS Speed Shad sports an oversized paddle tail for heavy swimming action. For versatility and ease of rigging, we've included a hook slot at the top and at the bottom. A ribbed body gives off extra vibrations to call
The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...
The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
The Missile Baits Mini D Chunk is specifically designed for skipping. Its flat, wide compact body can be paired with any finesse-type jig. (It fits the Mini Flip Jig perfectly.) This 3-inch bait features two flappers that create a distinct thumping sound...
The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...
The Berkley Jack Lipless Crankbait series delivers unmatched performance in casting and vertical presentations. Each model is available in three sizes Jack 6, Jack 7, and Jack 8 and targets fish in specific conditions with tailored actions and depth...
Rapala Scatter Rap Tail Dancer feature a scatter lip design and a tapered tail. These two features combine wide swinging tail action with erratic lip movement, making the Tail Dancer irresistible to any game fish. The Scatter Rap line creates the skittish...
Whether we're surfing, paddling, or finding other ways to play in the water, Rip Curl's Flash Bomb 3mm Narrow Hidden Split Toe Booties provide us with a solid base for our aquatic activities. These booties features 3mm neoprene to insulate our feet from...
The SteelShad Bottom Blade is a blade bait for bass designed to settle upright on the bottom, mimicking a feeding or injured baitfish. This natural, stand-up position makes it highly effective in drawing attention from bass and other gamefish in deeper...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
Skeet Reese creates yet another soft-bait superstar in the Berkley® PowerBait® The Boss Grub, a versatile bite bringer combining a delicious finesse grub body with fast-action Pit-Boss-style twin tails. The chunky profile works well as a trailer o
Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM® Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hooks to
Chompers Skirted Brush Jigs are heavy-duty skirted jigs perfect for drawingunkers out of weedy areas. Trim the pliable weedguard to suit your needs. Super sharp, strong black nickel needle-point hooks.
The famous Billewis Original Rat-L-Trap® is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-out ca
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
Steve Farrar's Flash Blend combines colored nylon and flashy Mylar fibers that make it ideal forarger baitfish and shrimp patterns. An aggressive crimp holds a body shape more readily on flies 4 andarger, providing a great profi
You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Float
Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH® Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections that f
As much speed and comfort as you can get in a traditional sleeveless tri top.
The D Stroyer and Baby D Stroyer from Missile Baits is a monster creature bait with big appendages with twin tails on the rear that won't stop moving. A ribbed body holds the hook firmly and allows for quick hook penetration. The D Stroyer i
Open-water weedlines are great for drawing feeding fish, and the Carolinaures Mr. Mahi Squid Flash Rig is the ideal bait for trolling up dolphin and tuna in theseocations. Its streamlined design and straight running habit combine to shrug off
The Damiki Vault is a small, vibration, blade bait offering anglers three settings for tying the line. The front hole provides maximum action for vertical jigging. The middle hole is great for a medium to fast retrieve, and the rear hole provides maximum...