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The Strike King KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. Designed and approved by Kevin...
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Designed to provoke an immediate reaction, the Strike King® Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, panc
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Googan Baits® Slim Shake Worms are irresistible creatures, with shell-shaped segments and textured tails to deliver fish-attracting action. The soft-plastic bait has realistic color schemes with an elongated body style. They're stuffed with salt,
The Accent Subtle Series Spinnerbait - Colorado/Turtle was derived from the need for a less intrusive bait that better mimics natural forage for heavily pressured lakes. The Accent Subtle Series finesse spinnerbaits are designed to catch even the most...
Blue Fox Classic Vibrax Spinners are great inline spinner lures for trout, panfish, bass, pike, and steelhead. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist....
Hareline Ice Dub Minnow Back Shimmer Fringe offers colors that blend from light to dark, adding life and movement to your patterns. This fringe features fused fiber ends making it extremely easy to use for winging and fly bodies. Simply trim a piece off,...
Berkley Flicker Shad Pro Series Crankbaits have all the same great features of the original Flicker Shad but with a premium prismatic finish. These lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker...
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The sleek body shape and bold color selection make this hot sinking Rapala® Rippin' Rap® Rattlingipless Crankbait perfect for covering water fast with a rip 'n' dip action or just burning it straight in with a high-speed reel. Either way, bass c
The Hawken Shad Dart Jig Head series stands out among any shad jig anywhere! The ice fishing jig heads rival the brightest colors, and every Hawken Outdoors Fishing shad head jig receives a nearly bulletproof scent-free finish handpainted with a proprietary...
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It may not be pretty, but when a slot red or slob bluefish inhales your D.O.A.™ Bait Buster Deep Runner, it's suddenly one of the best-looking baits ever to come out of your tacklebox. Despite its clunkyook, the Bait Buster is a fish-catching ma
The Accent Subtle Series Spinnerbait - Colorado/Willow is a smart choice for anglers facing heavily pressured waters, where a less intrusive approach and natural mimicry are crucial. This bass spinnerbait features a compact profile, scaled-down blade...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
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Bass Pro Shops® 4-1/4'' Stik-O™ Worm castsike a rock. This 4-1/4'' worm wreaks havoc on suspended and bedding bass. Easy to rig—impossible to fish wrong!oaded with salt and infused with 8Up™ scent. Castsike a rock;
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Addifelike eyes to your favorite streamer patterns with our White River Fly Shop® Realistic Fish Eyes. Easy-to-apply designets you add them to barbell eyes, cones, or directly on your fly and use fly cement or glue to coat them andock them i
The Bobby Garland Baby Shad Swim'R features a unique take on the popular baby shad shape. Its body has a segmented tail, allowing for a realistic, tight-action swimming motion that lures fish in. To increase this bait's effectiveness even more, fill the...
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Saltwater gamefish have a hard time passing on Berkley's® proven Gulp! Alive!® Saltwater Swimming Mullet baits. In addition to theifelike detail and irresistible swimming tail action, these Swimming Mullet baits ''reside'' in Berkley's high-octa
We like the Aphrodite Motion Pant and the necessary comfort they provide for hiking, chilling, and traveling. FlashDry fibers give this pant the moisture-managing and quick-drying comfort that we demand.
When we want to elevate our look between adventures, we turn to the Basin & Range Brandy Boxy Puffer Jacket. With a modern cropped look, warm synthetic insulation, and cozy raised collar, we can trust this jacket in mountain towns and chilly cities...
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Crappie, bass, and bluegillove to inhale our Bass Pro Shops® Crappie Maxx® Squirmin' Squirt. Its soft, hollow body and fine, undulating tentacles make the Squirt dart through the waterike a real minnow. Plus, it's salt-impregnated for maximum
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The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features a lively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Its lifelike swimming...
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
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The Strike King® KVD Sexy Frog is one fine, feature-packed frog! Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get thoseunkers' attention. Designed and approved
With western aesthetics that stays true to form, The Wyatt Pearl Snap Shirt delivers on looks and performance. Sendero Provisions Co. used lightweight denim in a soft, broken-in vintage wash for instant comfort that lasts, while the pointed yoke and pearl...
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
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The North Face® Junction Insulated Parka foradiesets you head out on wintry days without a care. It features Heatseeker™ Eco insulation, which is eco-conscious thanks to its recycled materials and does a great job of trapping