The Bill Lewis Depth Charge Twitchbait makes targeting suspended fish with forward-facing sonar more precise and efficient. Designed to plummet quickly on a slack line, the sinking twitchbait - also called the Bill Lewis Depth Strike - produces a lifelike...
Berkley Flicker Shad Pro Series Crankbaits have all the same great features of the original Flicker Shad but with a premium prismatic finish. These lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The Silver Horde Gold Star Hoochie is a proven skirt-style lure that saltwater and freshwater anglers rely on for halibut, rock cod, lingcod, and other aggressive species. Its soft plastic skirt pulses on the troll or jig and pairs easily with bait rigs,...
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From farm ponds to bigakes, the Bass Pro Shops Ribbontail Worm entice the heavy-hitters to take a whack. Our ribbontail worms featureong, sinuous tails that seductively wiggle and squirm as it displaces water. Plus, we infused the Ribbon
The ADK Custom Jigs Stonefly Soft Baits bring a lifelike insect imitation to your finesse fishing setup. These stonefly nymph patterns, available in a 3/4 in. size, offer micro finesse anglers a precise, clean design with "perfect pours" for true-to-life...
The Hawken Shad Dart Jig Head series stands out among any shad jig anywhere! The ice fishing jig heads rival the brightest colors, and every Hawken Outdoors Fishing shad head jig receives a nearly bulletproof scent-free finish hand painted with a proprietary...
"What Our Gearhead® Experts Are Saying:"" I find the Athena Insulated Jacket perfect for keeping warm during winter hikes or city explorations. Its insulation offers excellent warmth without adding bulk, and the adjustable hood ensures I stay protected...
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Give bass a totally differentook, without compromising on Tour Grade quality. The Strike King Spin Head's unique fish shaped head adds urgency to the attraction of the free-turning blade. The combination of a swivel drop and ball bearing swivel, pl
Strike King Mr. Crappie Jokers are excellent soft plastic baits for crappie fishing. The Jokers feature a three part tail that offers the subtle movement that is often needed to trigger bites. These great little soft plastics are made with the highest...
Blue Fox Classic Vibrax Spinners are great inline spinner lures for trout, panfish, bass, pike, and steelhead. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist....
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
Stay in the strike zone longer with Widow Maker Painted Round Tungsten Jig Heads. These compact jigs sink fast thanks to their high-density tungsten construction, making them perfect for punching through current or reaching finicky panfish suspended in...
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The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features a lively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Its lifelike swimming...
The Bucca Brand Baby Bull Gill Swimbait can find the bass and pike that bend your fishing rod! Ideal to use where big predators find panfish tasty, too, the 3 3/4 inch multi-jointed swimbait is slow-sinking, weighs a mere 3/4 of an ounce, and is formed...
The Hawken Shad Dart Jig Head series stands out among any shad jig anywhere! The ice fishing jig heads rival the brightest colors, and every Hawken Outdoors Fishing shad head jig receives a nearly bulletproof scent-free finish hand painted with a proprietary...
The Strike King 3X Z-Too Soft Jerkbait is a secret weapon for a small group of anglers who have discovered its effectiveness as dropshot baits. At 5 inches, this jerkbait is smaller than a standard one and floats higher, making it more flexible and giving...
Blue Fox Classic Vibrax Spinners are great inline spinner lures for trout, panfish, bass, pike, and steelhead. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist....
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One of our most popular soft plastic baits! The Bass Pro Shops Humpin' Toad stirs up frenzied topwater action with paddle feet that really whirl and twirl. Just toss it onto a pad, crawl it off,et it sink a second, and then reel it in. More times t
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Normanures' amazingly productiveittle N and Deepittle N crankbaits come in brilliant and dazzling Sunshine Gel-Coat finishes, for plenty of flash and reflection, and guaranteed never to wear off. Produces a tantalizin
The Nomad Design Live Ops Spectre Minnow Mirage X Softbait combines advanced features with a lifelike presentation that attracts fish in all conditions. The Mirage-X Internal Foil System reflects light in a way that mimics the natural shimmer of baitfish,...
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Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and a lifelike texture that's irresistible to many inshore species. Loaded with Gulp! attractant, this Berkley bait releases 400 times more fish-attracting...
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The North Face Junction Insulated Parka foradiesets you head out on wintry days without a care. It features Heatseeker™ Eco insulation, which is eco-conscious thanks to its recycled materials and does a great job of trapping in body
The Strike King Tumbleweed Dice Bait combines a 12-sided soft plastic body with a skirt made from air-trapped silicone strands that produce dynamic movement and subtle vibration to trigger strikes. Its unconventional shape creates unpredictable action...
A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...