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Sometimes you need to downsize your creature bait to upsize your catch. The Rapala® CrushCity™ Customs HedgeHog proves up to the challenge, packing powerful attraction into a smaller profile. Curly tail appendages flutter enticingly at even the sl
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Stay comfortable as you explore throughess-than-ideal weather with The North Face® Junction Insulated Vest foradies! Non-PFC, durable water-repellent finish helps prevent the elements from soaking in, and warm Heatseeker™ Eco 70% post-
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You can see Kevin VanDam's influence in every aspect of the Strike King® KVD Toad Buzz. This high-action topwater bass killer has been tweaked and fine-tuned by the master himself, until its size, weight, and profile are perfect according to his
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The Amanda Blu® Silver Crescent Moon and Star Mother of Pearl Bracelet complements your wardrobe, by theight of its sterling silver-plated moon. The smooth mother of pearl inset on the moon adds a radiant touch, while the cubic zirconia embellis
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Like its popular predecessor, the Strike King® KVD Swim'n Caffeine Shad is a soft plastic baitfish with odor-masking coffee scent and salt, but with enhanced swimming action built into the tail. You can fish this versatileure weightless, on a j
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The Tsunami Holographic Swim Shad is designed to trigger fast, hard strikes! This tough soft bait features a lively soft-vinyl body with an ultra-realistic holographic foil core and 3D eyes, to pull predators in from all directions. Its lifelike swimming...
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Often, jigging a spoon in off-colored water produces underwhelming results. Theivingstonures Tournament Series EBS Jigging Spoon changes all that, defying the adage that says you need clear water for a flashy presentation. This innovative
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
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Hike to your heart's content in The North Face® Sprag 5-Pocket Pants for Men. Versatile, outdoor-ready construction features 94% recycled nylon/6% elastane plain-weave fabric with non-PFC durable water-repellent (non-PFC DWR) finish. Moisture-wick
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If your best strategy is to annoy the bass into striking yourure, this BOOYAH Buzz Blade is the one to tie on! The Buzz Blade Buzzbait creates such a clatter, those bass will just have to smack it just to get aittle peace and quiet. The
With western aesthetics that stays true to form, The Wyatt Pearl Snap Shirt delivers on looks and performance. Sendero Provisions Co. used lightweight denim in a soft, broken-in vintage wash for instant comfort that lasts, while the pointed yoke and pearl...
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
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The North Face® Junction Insulated Parka foradiesets you head out on wintry days without a care. It features Heatseeker™ Eco insulation, which is eco-conscious thanks to its recycled materials and does a great job of trapping
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Googan Baits Slim Shake Worms are irresistible creatures, with shell-shaped segments and textured tails to deliver fish-attracting action. The soft-plastic bait has realistic color schemes with an elongated body style. They're stuffed with salt, and have...
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Entice snook, stripers, redfish, sea trout - you name it, with a RonZ®ures 6 Original Series Jig. This pre-rigged, ready-to-fish jig is molded on a needle-sharp 3X Owner Hook designed to set easily into bony mouths. Not just meant for saltwater
Coming to you with a big, nasty attitude are Strike King Rage Cut-R Worms! You can pitch or flip these versatile soft worms and see lots of action all day long. You won't believe the splash, noise, and action these coffee scented Rage Tails make! Constructed...
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Tie on a Bass Pro Shops Sparkle Squirt and get ready for some hot crappie fishing--big bluegill and bass love them, too! The Sparkle Squirt's soft, hollow body and fine undulating tentacles dart through the water like a real minnow. Loaded with glitter...
When whipping winds interrupt our afternoon wander, we reach for The North Face Willow Stretch Jacket. this full-zip jacket fights off wind while encouraging movement with a WindWall fabric that offers just the right amount of stretch and abrasion resistance...
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Crappie, bass, and bluegillove to inhale our Bass Pro Shops® Crappie Maxx® Squirmin' Squirt. Its soft, hollow body and fine, undulating tentacles make the Squirt dart through the waterike a real minnow. Plus, it's salt-impregnated for maximum
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The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back...
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply referred to as Mister Twister Tails. These lures are extremely versatile and can be added to almost any type of lure for added attraction. Curly Tail Grubs and...
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Shrug off the cold and keep your adventures going strong with the Junction Full-Zip Insulated Jacket for Men from The North Face®. This men's jacket features a 100% recycled polyester weave with a non-PFC durable water-repellent (DWR) finish for a
The X Ultra 4 GTX Hiking Shoe promised us a fast, stable ride on the trail, and it delivers. Salomon's new chassis protects our ankles from excessive supination while still keeping us nimble on technical trails. Grippy lugs and a GORE-TEX membrane let...
The Reef Runner 800 Series Deep Diver Crankbait is a popular casting and deep-diving rattling minnow trolling lure that delivers a wide erratic swimming action. Reef Runner 800 Series Deep Divers are tournament-winning jerkbaits with a curved 4 3/4 inches...
Featuring a compressed flat nose, the Berkley PowerBait MaxScent Flatnose Jerk Shad provides you with an incredible hook-up ratio on a drop shot rig. When you're using finesse applications, the jerk shad's lifelike split tail mimics the motions of easy...