"What Our Gearhead® Experts Are Saying:""This is my go-to riding shirt when I want something functional but stylish enough to wear off the trail. The lightweight, stretchy fabric keeps me comfortable on hot rides, and it wicks moisture fast. The snap...
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The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series lures are made from the top 7% of select balsa wood; its perfect consistency combines with carefully placed...
The Deps Sakamata Shad Soft Jerkbait is smooth with little water resistance, so the keels on both sides of the body can give the bait a natural darting and jumping action. The keel is the secret. The design of the Sakamata Shad enables water to flow through...
The Keitech Swing Swimmer Swim navigates heavy cover and draws aggressive strikes. This bass swim jig features an inverted T-shaped head that suppresses upward lift, providing a balanced, natural swimming motion at any retrieval speed. Its custom vertical...
Rapala Ultra Light Rippin' Raps have a lipless, deep-belly profile that is made to dive and rip through the water. These lures have flat, skinny sides which allow them to flutter on the drop. They have a hard vibrating action that is enhanced with a loud...
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Perfect for the traveling adventurer! The North Face Rolling Sun Packable Shorts for Men compress down so small, they pack inside their own zipperedeft-thigh pocket. Thanks to FlashDry™ technology and dobby fabric, which raises materi
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Catchike a pro with the Strike King Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. Th
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The Ron Zures Original Series Jig is ideal for targeting deep-holding striped bass, suspended cobia, and tarpon. It's also a natural go-to when school-sized tuna are dialed in on small bait. The heavy, elongated head gets the bait down dee
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Looks ALIVE, tastes ALIVE, feels ALIVE—because your bait actuallyives in a natural, super-charged GULP solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Shrimp actuallyive
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Turn on the bite anytime! Theipless, rattling MirrOlure MirrOdine features a deep body profile and realistic baitfish patterns to produce violent strikes. Use a twitching retrieve to make this suspending shallow runner dart from side to side, mimic
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Trolls at the surface, skipping and jumping. The Carolinaures Yummee Floating Fly'n Fish always rights itself as it reenters the water. Internal hook slot,arge eyes with moving pupils, very active tail. Floating model is perfect for casting or fl
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If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
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With its built-in weight-transfer system and extra-quick dive, theucky Craftightning Pointer XR gives you a truly deadly suspending bait that casts extremelyong and, within 3 or 4 reel cranks, gets into the strike zone and stays there
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Hank Cherry knows what makes a great jerkbait. It won him the title of Bassmaster Classic champion. Now you can add Hank's tournament-winning expertise to your tackle bag with the Berkley Stunna Jerkbait. Designed forifelike actio
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
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When it's time to get tough on the slabs, Bobby Garland's Slab Slay'R crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the Slab Slay'R produces a dancing action with a proven ab
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Any day is the right day to pull on a Columbia Utilizer Short-Sleeve Polo. This short-sleeve men's polo plays well even at work and is one of those rare shirts that you could actually wear every single day. The reason: super-comfortable clas
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With its unique air-filled bubble tail, the Strike King KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft
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Outstanding for panfish and walleye, the Berkley Gulp! Minnow Grub smellsike a meal and fishesike a dream. Effective on jigs and on drop-shot rigs, the Gulp Minnow Grub's streamlined wriggling tails irresistibly mimic the swimmi
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Designed by our fishing pro staff, the Bass Pro Shops XPS Double-Tail Grub is a known big fish producer. Its ribbed body creates additional vibration, while its twin tails pulsate and trigger strikes. Great on a jighead, the durable
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The Billy Baits Master Hookerure sports a blunt, concave chrome-plated brass head designed to produce a massive smoke and turbulence trail when trolled between 2 and 10 knots. Thisure is effective with or without bait due to its unique 3
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A true summer staple, the Columbia PFG Uncharted™ Tank foradies wicks sweat and shades you with sun-stopping UPF 40 sun protection. This women's tank top boasts Omni-Wick™ and Omni-Shade™ technologies that work to k
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Thump, thump, thump! Rig up the Berkley Gulp! Saltwater Paddleshad and its vibrating, thumping tail action will provoke aggressive strikes wherever it swims. The experts at Berkley have designed the Paddleshad with aifelike baitfi
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Sip in style with the PURE Drinkware 40-oz. Slake Tumbler with Handle! Vacuum-insulated, double-wall 304 stainless steel construction with a copper-plated interior keeps your favorite drink hot or cold for up to 24 hours and reduces condensation, so
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The Billy Baits Rigged Turbo Whistler swims just as the name suggests, producing multiple jets for incredible subsurface action that can't be ignored. The cupped head displaces plenty of water and has a sinking, searching action. Mylar and r