))/3253062.json)
If you're targeting trout, crappie, or hoping to fill your stringer with a bunch of panfish, the Berkley PowerBait Pre-Rigged Atomic Teaser Jig is the bait that'll get them biting. Smaller profileooksike an easy meal. Cut tentac
The Deps Sakamata Shad Soft Jerkbait is smooth with little water resistance, so the keels on both sides of the body can give the bait a natural darting and jumping action. The keel is the secret. The design of the Sakamata Shad enables water to flow through...
))/4389889.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Feel perfectly at ease in these Columbia PFG Coral Point III Shorts for Ladies. Summer-light and ready for anything, they're made of a comfortable 88% nylon/12% elastane stretch fabric that accommodates your every move, without bunching or binding. Built-in...
))/2944721.json)
The Big Nic Fishing Rigged Mac-A-Hoo Plug is perfect foreading your minnow, keeping it upright and diving just below the surface. Rigged with a tough 7-strandeader and top-notch swivel, this rigged plug is finished with VMC 4X black nickel treble
The Widow Maker Lures Tungsten Shimmer Jig is a must-have for every angler! These Widow Maker Tungsten Jigs feature a shimmering body and a feathered, lifelike tail that many fish species find irresistible. The tungsten head allows for better sensitivity,...
"What Our Gearhead® Experts Are Saying:""This shirt is my go-to for warm-weather hikes and casual outings. The AirExchange fabric keeps me cool by wicking moisture and drying quickly, while the classic button-up style makes it easy to wear on and off...
))/3759153.json)
"With its rippled sides and paddle tail, the Berkley PowerBait Ripple Shad sends a fish-attracting vibration through the water. Even better, the added surface area allows for better dispersion of that classic, fish-attracting PowerBait scent.
The Ol' Blue Tackle Small Fry Soft Bait is a shad-style bait with a forked tail that anglers have been waiting for. This compact and dense crappie bait enhances visibility on forward-facing sonar, making it easy to track and highly effective. The ridged...
))/3304767.json)
Seek out the slabs with the irresistibly appetizing Bobby Garland Itty Bit Slab Hunt'R. This mini-minnow soft bait generates a truly authentic swimming action with all the movement in the tail justike a foraging baitfish. Kin to the Swim'R and Slay
Berkley Flicker Shad Pro Series Crankbaits have all the same great features of the original Flicker Shad but with a premium prismatic finish. These lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker...
The Keitech Swing Swimmer Swim navigates heavy cover and draws aggressive strikes. This bass swim jig features an inverted T-shaped head that suppresses upward lift, providing a balanced, natural swimming motion at any retrieval speed. Its custom vertical...
We wake up craving our daily miles thanks to the Saucony Ride 17 Running Shoe giving us the smoothest ride that puts us instantly into a flow. Revamped top to bottom, this iteration boosts airflow with a reengineered mesh upper and reinvigorates...
The Dirty Jigs Finesse Swim Jig is your new go-to jig if you are targeting finicky bass. This Northern-style jig features a slender profile, 3D eyes, and a 50-strand half-cut skirt to resemble a small baitfish moving through the water. Its bullet head...
))/4062100.json)
Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
))/1111015.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal...
))/3773104.json)
Nothing gets the bite goingike the Northland Fishing Tackle Eye-Candy Minnow. So incredibly good-looking, with natural movement and buoyancy, plus suspending action, that fish of all species don't hesitate to pounce. Made of Northland's Super therm
Equipped for heavy rain and wind, the Alta Vista Jacket is made with a water-repellent front zipper and moisture-shedding face fabric to amp up the weather protection already delivered with the wind- and waterproof DryVent membrane. An adjustable hood...
))/2629334.json)
One of the original baits of the soft plastic revolution, the Mister Twister Curly Tail Grub is as deadly today as it ever was. Its productive consistency is revered by amateur and professional fishermen alike. With its perfect, flu
The Berkley Fusion19 Hybrid Jighead Size 1/0 provides consistent hooksets and perfect balance when paired with swimbaits and other soft plastics. Designed for finesse fishing, this jighead excels in mid-strolling, Damiki-style baits, finesse swimbaits,...
))/4099283.json)
Whenever the sun shines brightest, the Columbia PFG Uncharted™ NEPS Performance Hoodie for Men has you covered with Omni-SHADE™ UPF sun protection. Omni-WICK™ technology delivers moisture-wicking, quick-drying performance perf
))/2135565.json)
Created using 3D scans of a real eel, the pre-rigged Savage Gear Real Eel is the most realisticure you've ever seen. Theure demonstrates an incredible tail-kicking action at any retrieve speed—plus a very seductive swimming action o
The Yamamoto Yama Craw Soft Bait is a 4-inch-long crawfish lure that sends a good thump and vibration out into the water. Two large claw appendages with three flanges on their ends vibrate in the water with a tighter kick than what you may be used to...
The Dreamweaver Flip Fin Paddles impart an action of your choice when you're trolling for salmon. If you want the flasher to provide a paddling movement, then leave the fin down. If you'd rather that this Dreamweaver paddle display a 360-degree spinning...
))/3739562.json)
Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
))/3227759.json)
The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zoneonger than any other crankbait. Only the DT Seriesures are made from the top 7% of select balsa wood; its perfect consistency combines