The Ol' Blue Tackle Small Fry Soft Bait is a shad-style bait with a forked tail that anglers have been waiting for. This compact and dense crappie bait enhances visibility on forward-facing sonar, making it easy to track and highly effective. The ridged...
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Punch your ticket for CrushCity, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plastic handles...
The Big Bite Baits Lindner Panfish Special Jig is a collaboration between Big Bite and fishing industry innovator Al Lindner and the Angling Edge team. The Lindner Panfish Jig is a redesign of an old shape, featuring a lead head, soft plastic body, and...
The Savage Gear 3D Fat T-Tail Minnow is a mover and shaker designed to swim with rocking and pulsing action on straight retrieves so that fish can't let them pass. The 3D Fat T-Tail Minnow's chubby, fat body profile is also perfect for jigging and vertical...
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Designed by our fishing pro staff, the Bass Pro Shops XPS Double-Tail Grub is a known big fish producer. Its ribbed body creates additional vibration, while its twin tails pulsate and trigger strikes. Great on a jighead, the durable XPS double-tail grub...
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
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Catchike a pro with the Strike King® Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. This ji
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Theiveliest soft bait ever, perfect for your favorite jighead. The Northland Fishing Tackle Eye-Candy Grub is so incredibly good-looking, with natural movement and buoyancy, that walleye and other predators don't hesitate to pounce. The high-act
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An incredibly productive suspending jerkbait, theucky Craft® Pointer SPure features an extremelyow center of gravity and special brass weights that shift position on the cast and during the retrieve. This combination enablesong, smooth cas
We wake up craving our daily miles thanks to the Saucony Ride 17 Running Shoe giving us the smoothest ride that puts us instantly into a flow. Revamped top to bottom, this iteration boosts airflow with a reengineered mesh upper and reinvigorates...
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The classic trophy taker returns, with a vengeance! The MirrOlure Big Game Series 85M twitchbait isegendary for taking on big bruisers such as cobia, tarpon, jack crevalle, and monster snook. With itsarge, flashy mullet profile, this 5
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Created using 3D scans of a real eel, the pre-rigged Savage Gear® Real Eel is the most realisticure you've ever seen. Theure demonstrates an incredible tail-kicking action at any retrieve speed—plus a very seductive swimming action on the fal
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Designed by our fishing pro staff, the Bass Pro Shops® XPS® Single-Tail Grub is a known big fish producer. Itsive-action single tail creates plenty of water disturbance to attract attention in both clear and stained conditions. Great on a jighea
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Designed by our fishing pro staff, the Bass Pro Shops® XPS® Single-Tail Grub is a known big fish producer. Itsive-action single tail creates plenty of water disturbance to attract attention in both clear and stained conditions. Great on a jighea
A new addition to the Smith line of adjustable helmets, the Liberty Helmet is tough, lightweight, and features adjustable ventilation that we love for all-day excursions with changing weather. It features a low-profile hybrid construction packed with...
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Looks ALIVE, tastes ALIVE, feels ALIVE - because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley® Gulp! Alive®! Shrimp actuallyive in a high-o
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Vibrant colors and patterns trigger aggressive bites with the Bass Pro Shops® RealImage® Jigging Spoon. Jig this spoon over schools of baitfish or crash the rocks for incredible action from walleye, white bass, stripers, and more. Quality black ni
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Berkley® Gulp!® Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed toook, feel, smell, and move justikeive shrimp, you can even fish with it the same way! Made to release 400 times more fish-a
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Tournament angler Jacob Wheeler designed the Rapala® CrushCity™ Customs Cleanup Craw® with 1 goal in mind: to create the ultimate craw bait for bass fishing. This 3.5 bait delivers a tight-kicking action with its claws, serving up pure irresistib
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Durable,ong-lasting, and all-natural, Berkley's Gulp! Peeler Crab sports incrediblyifelike details and can be rigged as is orike aive crab.oaded with Berkley's powerful patented scent technology which is designed to dispe
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The thin profile of the Googan Baits® Saucy Slimmer produces the kind of big-bite action you want fishing clear-water, finesse presentations. The iconic baitfish shape tempts all kinds of gamefish. The boot-style tail erratically kicks as it swims
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala® CrushCity Customs The Mayor® Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plast
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One of our most popular soft plastic baits! The Bass Pro Shops Humpin' Toad stirs up frenzied topwater action with paddle feet that really whirl and twirl. Just toss it onto a pad, crawl it off,et it sink a second, and then reel it in. Mor
With trails to hike and mountains to climb, we're glad we have the The North Face Terra Peak Jacket in our gear closet. This rugged insulator provides trusty warmth that's resistant to the cold air and unpredictable conditions of the alpine and stays...
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Looks ALIVE, tastes ALIVE, feels ALIVE - because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley® Gulp! Alive®! Shrimp actuallyive in a high-o