))/3426309.json)
Rigging up theunkerhunt Hive Micro Strider isike ringing the dinner bell! Ultra Durable Soft Plastic (UDSP) construction is more than a match for any predator, yet it remains super soft, stretchable, and buoyant for an enticingly real pr
When fish key in on surface action, the Yo-Zuri 3D Inshore Topknock Pencil delivers easy walk-the-dog action and a loud one-knock rattle. Unlike traditional pencil popper lures, it sits flat on the water rather than tail-down, making working with different...
))/2453796.json)
The P-Line Predator Minnow is the ideal trollingure in freshwater or saltwater. The jointed body delivers an erratic action that mimics wounded baitfish, and this dive bait runs between 12'-13' when trolled at 3 mph. 3 interior weights pro
))/2332367.json)
Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
Anglers working topwater for bass, stripers, or inshore species will find the Yo-Zuri 3DB Pencil Popper delivers aggressive surface action with precise control. Measuring 4 3/8 in. and weighing 1/2 oz., this floating bait walks easily and throws water...
))/3806383.json)
The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims justike bass' f
When we need to battle cold and wet weather on our commute to work we trust The North Face McMurdo Bomber to keep us warm and dry. The lofty and lightweight down insulation traps our body heat to keep us warm while the DryVent 2L layer seals out moisture...
The Bandit 300 Series Crankbait dives to 12 feet, where those bass and crappie eating machines hang. Run these high gloss finished Bandit 300 Series cranks through the water columns and let the color variety and wobbling action do their thing! A Bandit...
))/4523098.json)
Without a doubt, the Zoom 5-1/4'' Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a reg
))/4160790.json)
The RonZ Z-Fin Original Rigged Paddletail deliversifelike details and action to put more fish in your boat. Detailsikeateralines, fins, andarge 3D eyes on the jighead combine to make this jig a must-have for serious anglers. This s
"What Our Gearhead® Experts Are Saying:""I always recommend the Black Pearl 84 to progressing skiers or anyone who values edge control without feeling overpowered. It’s light, responsive, and stable in variable snow—and it holds an edge surprisingly...
The Berkley Gulp! Saltwater Shrimp offers saltwater anglers a reliable alternative to live bait, effectively attracting redfish, speckled trout, flounder, and snook. Infused with Berkley's proprietary Gulp! scent dispersion technology, this soft plastic...
The YUM Dinger Soft Bait is a highly versatile soft plastic stick bait designed specifically for bass fishing. It has proven to be an effective lure when other options fail, making it suitable for a wide range of applications and techniques. Whether you're...
))/2332374.json)
Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,
The bass community has spoken, and the Keitech Fat Swing Impact is their favorite bait for trophy fishing. Featuring a tapered and ribbed body, the Fat Swing Impact distorts its shape for a more natural baitfish appearance. The ribbed body also helps...
From hiking or jogging to just lounging around the house, The North Face Wander Jogger 2. 0 is one of our favorites to throw on for active pursuits or lazy days alike. Featuring a stretchy recycled polyester fabric, the Wander Jogger 2. 0 is super comfortable...
The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a...
))/3244462.json)
With itsifelike baitfish profile, the Berkley Gulp! Paddleshad offers plenty of visual attraction. Now add in the extreme scent dispersion of Gulp! attractant, and you have a bait that appeals to all species within a greatly expan
The Bay de Noc Swedish Pimple is a legendary jigging lure with a century-old reputation for catching fish in both freshwater and saltwater. Equally effective in ice fishing or open water, this versatile lure has been proven to entice walleye, trout, coho...
The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimbait's hyper-realistic minnow profile, complete with flat sides and 3D eyes, stands out vividly on live sonar,...
))/2240877.json)
With their wide-gap, chemically sharpened, black nickel hook and durable finish, the Strike King Squadron Swimbait Jigheads are ideal for internal or external use on all hollow-body swimbaits, grubs and swimming tail baits. Wide-gap, chemically shar
Brad's Super Bait Original rigged trolling lure for salmon and steelhead presents super rotating action! Proven effective for chinook, coho, as well as lake trout and walleye! The 4 1/2 inches long Brad's Original Super Bait offers a patented split cavity...
))/4103096.json)
Dive into the Columbia PFG Rambler Swim Shorts and into your next aquatic adventure. These Performance Fishing Gear swim shorts offer Omni-Shade™ UPF 50 sun protection to shield you from harmfuls rays and Omni-Shield™ adva
))/4329374.json)
Get the edge you need to convert curiosity into commitment during a tough bite with the innovative Zoom Winged Fluke. The addition of flared wings to this soft-bait jerkbait creates just the kind of unpredictable movement keen bassook for
))/1009184.json)
It's time to take those clear-water bass back to school. The BOOYAH Mini Shad™ Spinnerbait, with its triple willow blades andifelike detail, mayook small in stature, but make no mistake about it – this is a big fish bait. The M