))/3775098.json)
Catchike a pro with the Strike King® Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. This ji
The X Zone Pro Series Swammer Swimbait is designed with a ribbed body and curved sides that generate a dynamic swimming action in the water, closely mimicking the movement of real fish. The standout feature of this bait is its three-dimensional paddle...
Berkley Flicker Shad Pro Series Crankbaits have all the same great features of the original Flicker Shad but with a premium prismatic finish. These lures feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker...
The Tiny Fluke is the smallest member of the Fluke family from Zoom. When the big bass are biting the smaller shads, the Tiny Fluke should be your main plastic fishing lure. Extensively used by professional anglers, this small fishing lure is the perfect...
))/2041906.json)
Looks ALIVE®, tastes ALIVE, feels ALIVE—because your bait actuallyives in a natural, super-charged GULP solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Shrimp actuallyive in a hig
The Snacky Lures Fork Tail Soft Bait delivers the perfect blend of action and durability, enticing crappie to strike with every cast. Available in 1 1/2-inch FS-200 and 2-inch FS-300 sizes, these crappie baits stand out with ribbed bodies that ripple...
))/3739572.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Punch your ticket for CrushCity, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plastic handles...
))/4108044.json)
Even conditioned bass can't resist the one-of-a-kind moves of the Greatakes Finesse® Hover Minnow. The spiraling and random darting motion sets this jigging minnow apart fromakes full ofookalikes. The popularity of Cindy rig, moping, and hov
))/3712667.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Immediately after introduction, the Berkley PowerBait CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key ingredients include...
))/3237687.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Not only will our White River Fly Shop Painted Lead Eyes add weight and lifelike appeal to your favorite fly pattern, they also eliminate the need to paint your own. Painted eyes were made famous by the deadly Clouser deep minnow, and have become a mainstay...
))/3422483.json)
Haul in hard-hitting aggressive fish with our Bass Pro Shops® Mean Eye Hybrid Shad. The tight wobble imparts aifelike action that hungry gamefish just cannot resist, and our bright color schemes are designed to attract wide attention in big, ope
The Berkley Fusion19 Hybrid Jighead Size 1/0 provides consistent hooksets and perfect balance when paired with swimbaits and other soft plastics. Designed for finesse fishing, this jighead excels in mid-strolling, Damiki-style baits, finesse swimbaits,...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The War Eagle Double Willow Spinnerbait is an excellent performer for attracting and battling tough bass! This War Eagle spinnerbait is perfectly balanced to provide smooth motion in the water. The double willow blade design spins freely, creates flashes...
))/2040963.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
))/1002609.json)
The Strike King® Redfish Magic Glass Minnow is made from revolutionary, tear-resistant Elaztech® material. Supersoft, flexible, and incredibly durable, this soft bait allows anglers to catch more toothy saltwater predators than traditional soft pl
The Hareline Pearl Core Braid is a dual-color micro braid with a dyed core. The small size of this braid makes it great for small fresh water and saltwater pattern variants. Add that pearlescent flair to your flies with these multi-colored braids.Dual...
To make asphalt disappear underfoot, we lace into the Brooks Ghost 16 Shoe. This iteration features the ultralight, ultra-soft DNA Loft v3 midsole foam that takes the brunt of every strike without weighting our stride. Brooks shaved even more weight off...
The Megabass Vision Oneten Jerkbait is a favorite jerkbait among professional and amateur anglers, for good reasons. The Oneten is exceptionally easy to cast for long distances, made possible by its patented tungsten Multi-Way Moving Balancer System....
))/954487.json)
The Carolinaures® Yummee Fly'n Fish is a dead ringer for the favorite prey of manyarge game fish. The Fly'n Fish trolls at the surfaceike a bird rig, skipping and jumping in realistic fashion - and always rights itself as it reenters the wa
))/916389.json)
Our White River Fly Shop® Pearl Chenille Fly-Tying Material is a strong, dense fly-tying material that incorporates bristled pearl mylar. This versatile material is perfect for body-winding when a flashier fly appearance is desired. 10'L.
The Berkley Fusion19 Hybrid Jighead Size 4 is designed for traditional roundball or finesse jighead performance when used with swimbaits and other soft plastics. Consistent hooksets and perfect balance are ideal for mid-strolling, Damiki-style baits,...
The Widow Maker Lures Tungsten Shimmer Jig is a must-have for every angler! These Widow Maker Tungsten Jigs feature a shimmering body and a feathered, lifelike tail that many fish species find irresistible. The tungsten head allows for better sensitivity,...
evo.com | Blizzard Skis > The Blizzard Black Pearl 82 Skis occupy a unique niche in the ski world as an option with the ability to delight expert level skiers while not overwhelming newer followers of the sport. Calm and precise on edge, but without the...
))/4169579.json)
Slide Beau Mac® Cheater Bait Weights onto yourine and fish snelledeaders under a float justike a jig. They also provide additional weight to spoons and jigs for greater casting distances or anchoring in changing currents. Fis