Northland Fire-Ball Jigs ought to be synonymous with walleye fishing at this point! The short shank Fire-Ball configuration lends itself to a compact presentation of live bait vertical jigging to walleyes, saugers, perch, and others, including smallmouth...
The Thomas Speedy Shiner Spoon is constructed of quality solid brass with stainless steel split rings and extra-strong VMC Cone-Cut hooks. These spoons are highly effective lightweight trolling spoons for all types of game fish, especially trout, landlocked...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech...
The Do-It Silicone Tabs - Fire Tip Series let lure makers create custom silicone skirts with bold color transitions that stand out underwater. Each tab measures 5 inches long and 3/4 of an inch wide with 22 strands, providing smooth movement and natural...
Northland Pro Walleye Crawler Harnesses are one of the top walleye rigs among anglers. These rigs utilize Deep-Cup #3 Colorado blades for optimum vibration. Walleye Crawler Harnesses have a speed clevis for quick blade changes. They also have an optically...
Erie Dearie Original Spinners are walleye spinner baits great for drifting for almost any fish species. All Erie Dearie lures feature quality construction and use Mustad hooks. While dozens of imitations are on the market, they do not come close to the...
The Robolize Mercurial Sinking Beads are ideal for low and clear water conditions, designed to be suspended under a bobber like a jig without dragging along the bottom. These beads free-slide effortlessly on your line without pegging but can still be...
The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...
Pautzke Fire Worms Soft Bait are scented treats to use for panfish, trout, steelhead, and salmon. These multi-species worms are about 2 3/4 inches long and available in several colors in one scent - garlic! Trout possess a sharp sense of smell, and the...
Wapsi Fire Tip Sili Legs are made of silicone and have a translucency and flexibility that is unmatched by conventional rubber legs. These legs feature a dual coloring for a vareity of styles and patterns. Sili Legs are great for freshwater and saltwater...
The VMC Rattling Roach Spoon draws fish in fast when the bite gets tough on the ice. Engineered for hardwater anglers, this spoon combines flash, sound, and motion to trigger aggressive strikes from walleye, perch, and crappie. Its exposed rattle chamber...
Pautzke Fire Eggs Soft Bait answers the question about what the fish are biting! Fire Eggs affordably mimic the natural trout, steelhead, and salmon eggs each species devour when given a chance. Using Dad Pautzke's world famous egg science and garlic...
Strike King Bitsy Minnows are absolutely irresistible to fish. If you really just want to catch something, tie one on and add some fun to your next fishing trip. These lures are great for kids too. Bitsy Minnow Lures work best with light and ultra-light...
The Salmo Spikey Shad Swimbait is a revolutionary soft plastic swimbait. Unlike the traditional ribbed soft plastic designs, the Spikey Shad uses 264 individual spikes that create hundreds of micro-vibrations - an irresistible lure for predator fish....
Luhr Jensen Kwikfish X-Treme lures are strong, durable, full-throttle, wide-action lures that challenge gamefish both small and large. The aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes...
The Silver Streak Blade Bait delivers intense vibration and flash that triggers strikes from walleye, bass, pike, and other aggressive gamefish in any season. Its solid metal body produces a strong pulse on both the lift and fall, making it equally effective...
The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure attracts each! Compact and aggressive, the balsa-style Berkley Fishing hybrid baitfish-crayfish design is...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
Kalin's Rattlin' Google Eye Jigs are lifelike enough to use in a variety of applications, whether in fresh or saltwater environments. These jigs are equipped with a super-sharp Katana hook for a guaranteed piercing hookset. The lifelike head features...
The VMC Bladed Bull Spoon triggers aggressive strikes with its erratic, wounded baitfish action, mimicking distressed prey to draw in predator fish. Designed for anglers who must reach the strike zone fast, this lure's rapid-sinking design ensures you're...
Stay covered Head-to-Toe in O'Neill's premium lineup of equipment designed to shield you from the harshest conditions. Our world-class athletes search the planet for perfect surf, the R&D team at Area 52 developed product to allow you to perform in...
"What Our Gearhead® Experts Are Saying:""This PFD disappears when I'm paddling—low profile design fits perfectly in the cockpit, and the pullover style means no straps or buckles to snag on rocks during rolls.""Technical whitewater demands safety equipment...
"What Our Gearhead® Experts Are Saying: ""These pants have the perfect mix of flexibility and protection. The 4-way stretch lets me move naturally on every turn, while the padding and snow guards keep me warm and dry even when I’m skiing hard in mixed...
))/4529095.json)
The Berkley Shallow Money Badger boasts all the trusted features of the Money Badger Crankbait, but with an upgraded circuit-board bill to make it ideal for fishing shallow, structure-heavy waters! Its hybrid baitfish/crayfish design rises f