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If you've never dropshotted a jerkbait, now's the time. The Strike King 3X Baby Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Baby Z-Too...
We click into the Black Pearl 97 Ski with confidence when we’re itching to get into big mountain terrain, whether conditions are soft or firm. The 97mm waist makes these skis perfect for anything from boot-deep powder to flawless corduroy groomers,...
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Introducing a patented honeycomb molding technology to the PowerBait lineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structure efficiently transfers...
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As the first of its kind, the all-plasticucky Craft Square Bill Crankbait replaces traditional balsa wood models to give you a durable, highly responsive bait that can handle tough conditions. It floats high and fast, stimulating the feedi
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Saltwater gamefish have a hard time passing on Berkley's proven Gulp! Alive! Saltwater Swimming Mullet baits. In addition to the lifelike detail and irresistible swimming tail action, these Swimming Mullet baits reside in Berkley's high-octane Gulp! Alive!...
A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
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With so many fun prints to choose from, the Columbia PFG Freezer™ III Sleeveless Dress foradiesooks great and performs even better. Expect maximum comfort for a variety of activities — especially on hot and sunny summe
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A highly developed finesse swimbait, the X Zoneures Pro Series Mini Swammer Swimbait boasts soft, curved, ribbed sides as well as a unique 3-D paddle tail with a compact, keel-shaped body that createsifelike movement and enticing action.
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Cooked up by the 6th Sense pro staff, the Provoke 106 series stirs up hard-hitting action with a bass-attracting mix of ingredients. 6th Sense Provoke 106DD Jerkbait dives up to 7' with the same erratic motion as the entire Provoke 106ineu
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Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and a lifelike texture that's irresistible to many inshore species. Loaded with Gulp! attractant, this Berkley bait releases 400 times more fish-attracting...
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Extremely productive and durable, the Berkley Saltwater Gulp! Swimming Mullet offers undulating tail action and a lifelike texture that's irresistible to many inshore species. Loaded with Gulp! attractant, this Berkley bait releases 400 times more fish-attracting...
"What Our Gearhead® Experts Are Saying:""This shirt feels buttery soft and performs incredibly well on long hikes. The FlashDry tech keeps me dry, and the anti-odor treatment is a huge plus for multi-day trips.""Whether we’re logging trail miles, training...
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Introducing a patented honeycomb molding technology to the PowerBaitineup, the Berkley PowerBait PowerStinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resists tears, while the honeycomb structu
The Berkley Gulp! Saltwater Swimming Mullet draws strikes from pressured inshore fish with its natural body shape, hard-thumping curly tail, and water-activated scent dispersion. This bait shines when fished on a jig head and bounced across bottom for...
The Mister Twister Sassy Swimmer offers a ring-style swimbait design, and soft plastic material makes it highly effective in enhancing the tail's swimming action, while the lack of drag when used on a bladed jig ensures the Mister Twister 4' Sassy Swimmer...
The Berkley PowerBait Power Swimmer Soft Bait fits the mold for those anglers who like to fish with a smaller hook and lighter weight. The ribbed Swimmer Soft Bait is a 2-inch length that is perfectly suited for small finesse presentations to trout, crappie,...
The Cotton Cordell Pencil Popper earns its place in every surf bag by delivering explosive topwater strikes from striped bass, largemouth, redfish, and musky. Its weighted tail enhances casting distance and creates a pronounced tail-down posture, producing...
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The Billy Baits Rigged Turbo Whistler swims just as the name suggests, producing multiple jets for incredible subsurface action that can't be ignored. The cupped head displaces plenty of water and has a sinking, searching action. Mylar and r
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
"What Our Gearhead® Experts Are Saying:""This shirt nails the balance of vintage Western flair and everyday function. The hemp-cotton blend feels broken-in from day one, and the pearl snaps just elevate the whole vibe. I wear mine from campsite hangs...
The Accent Jacob Wheeler Wheel's Deal Spinnerbait is perfect for fishing in areas with moving water, more importantly, heavy currents. This 3/4 ounce combination allows for the bait to remain in the strike zone for a long period, giving more time for...
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Expand your knowledge of quality sun protection with the Costa Del Mar Tech Prideong-Sleeve T-Shirt for Men. This Costa shirt has 100% recycled polyester fabric for eco-minded construction, with UPF 50 sun protection for shielding against
"What Our Gearhead® Experts Are Saying:""This shirt nails the balance of vintage Western flair and everyday function. The hemp-cotton blend feels broken-in from day one, and the pearl snaps just elevate the whole vibe. I wear mine from campsite hangs...
Dutch Fork Premium Beads bring this integral part of your fishing tackle to a different level. Just look at these beads! With a wide assortment of colors and finishes, it would be a challenge not to find one that would work with your fishing rigs, whether...
The Silver Horde Gold Star Hoochie is a proven skirt-style lure that saltwater and freshwater anglers rely on for halibut, rock cod, lingcod, and other aggressive species. Its soft plastic skirt pulses on the troll or jig and pairs easily with bait rigs,...