))/1748345.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
The Rapala DT Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series lures are made from the top 7% of select balsa wood; its perfect consistency combines with carefully placed...
))/2461718.json)
A proven fish catcher using a variety of methods, Kalin'sunker Grubs work magic with retrieves ranging from syrupy slow to frisky fast. Specially formulated plastic remains super soft and durable in cold water temperatures. Proven effective using
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
))/2040963.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Berkley Gulp! Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp, you can even fish with it the same way! Made to release 400 times more fish-attracting...
The Frog Factory Ribbit Poppin Toad is a versatile and innovative topwater lure that expertly combines the best features of the legendary Ribbit with the added advantages of a popper. This hybrid design, known in some circles as the Stanley Jigs Poppn...
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
The Berkley Fusion19 Hybrid Jighead Size 3 is designed for traditional roundball or finesse jighead performance when used with swimbaits and other soft plastics. Consistent hooksets and perfect balance are ideal for mid-strolling, Damiki-style baits,...
To perfectly emulate the S-shaped swimming motion of an eel, the Savage Gear Prerigged 3D Real Eel is engineered using a 3D scan of a real eel with an ultra-slow kicking tail. Smaller sizes work great for bass, snook, and other gamefish, while the larger...
))/3775095.json)
Catchike a pro with the Strike King Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. Th
A Dirty Jigs Compact Swim Jig entices even the most finicky fish by carrying a more forward balance point. The wire bait keeper brings more weight to the front. This lead forward head design gives the Dirty Jigs swim jig a more natural baitfish movement,...
))/3739578.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
Punch your ticket for CrushCity, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plastic handles...
))/4081904.json)
The Strike King Tour Grade Fluorospin Jighead uses a willoweaf blade to produce tons of fish-attracting flash to your jigging setup. A 4-prong keeper holds soft plastics secured strike after strike. This Strike King jighead boasts an incre
))/1954295.json)
With itsong, high-action ball tail and undulating action, the KWigglers Ball Tail Shad closely mimics the movements of natural baitfish. Inshore species such as trout, redfish, flounder, and more respond to the realistic presentation with
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
With a sophisticated look and enhanced warmth, Barbour's Brambles Fleece Jacket is our go-to when temps start to drop. The plush fleece material holds our core warmth close, while the padded panels boost heat retention for a greater defense against...
The Ol' Blue Tackle Small Fry Soft Bait is a shad-style bait with a forked tail that anglers have been waiting for. This compact and dense crappie bait enhances visibility on forward-facing sonar, making it easy to track and highly effective. The ridged...
The Bobby Garland Stroll'R features a durable yet soft body with a curly tail, perfect for slow trolling. The curled tail creates a fast action and vibration to better attract fish whether you are trolling or casting. These baits are incredibly versatile...
Equipped for heavy rain and wind, the Alta Vista Jacket is made with a water-repellent front zipper and moisture-shedding face fabric to amp up the weather protection already delivered with the wind- and waterproof DryVent membrane. An adjustable hood...
When we want to party like it's 1999, we're getting down with the New Balance 9060 Shoe. This everyday sneaker has stolen elements from iconic New Balance 99X models and mixed them into a modern shoe with classic 1990s and 2000s vibes.
When bass and walleye are turned on by smaller forage, the X Zone Lures Stealth Finesse Series Stealth Minnow delivers lifelike action and neutral buoyancy for precision fishing with drop shot baits. This 2.75-inch bait is infused with real minnow scent...
The Dirty Jigs Original Swim Jig enjoys apparent features on the first look: bullet head, 3D eyes, full weed guard, 50-strand full skirt. What's not so evident under that skirt is a razor-sharp VMC hook for swift penetration with the heft of a heavy wire...
))/4081907.json)
The Strike King Tour Grade Fluorospin Jighead uses a willoweaf blade to produce tons of fish-attracting flash to your jigging setup. A 4-prong keeper holds soft plastics secured strike after strike. This Strike King jighead boasts an incre
The Jackall Rhythm Wave Swimbait is perfect for triggering the right bite from the fish and catching it. It is constructed with perfectly balanced plastics and features a shad-like tail that creates a rhythmic kick. This swimbait will produce a metronome-like...
))/3812699.json?$BPSMkt_ProductFeeds$&extend=380,380,380,380)
The thin profile of the Googan Baits Saucy Slimmer produces the kind of big-bite action you want fishing clear-water, finesse presentations. The iconic baitfish shape tempts all kinds of gamefish. The boot-style tail erratically kicks as it swims for...
))/4062215.json)
Already racking up tournament wins on the Bass Pro Tour, the Rapala CrushCity™ Customs Mooch Minnow stirs up excitement wherever it swims. This versatile finesseure combines the best attributes of a minnow-style bait and swimbait into