Chasing fish in some shallow waters? You need the Berkley Flicker Shad Shallow Crankbait. With this extremely versatile crankbait, you can troll, cast, or use a stop-and-go retrieve on lakes and rivers, making it perfect for targeting shallower fish....
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
When it comes to soft swimbaits, you need something bulletproof, and that is the Z-Man DieZel MinnowZ! This swimbait maintains an incredibly lifelike swim pattern at any retrieval speed. Designed to be super soft, this bait keeps fish holding on, giving...
The Ol' Blue Tackle Teaser Soft Bait draws in even the pickiest fish with its enticing, six-tentacle action that moves naturally in the water. This 2.6-inch creature bait creates unique water displacement, imitating prey that draws in crappie and other...
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Durable, long-lasting, and all-natural, Berkley's Gulp!Peeler Crab sports incredibly lifelike details and can be rigged as is or like a live crab. Loaded with Berkley's powerful patented scent technology which is designed to disperse 400 times more fish-attracting...
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
If you're not using Yamamoto Original Senko Worms when you're bass fishing, we really don't know what you're thinking! Often imitated but never duplicated, Senko Worms are one of, if not THE, best plastics available on the market today. A Senko is composed...
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The Big Nic Fishing Rigged Mac-A-Hoo Plug is perfect for leading your minnow, keeping it upright and diving just below the surface. Rigged with a tough 7-strand leader and top-notch swivel, this rigged plug is finished with VMC 4X black nickel treble...
With trails to hike and mountains to climb, we're glad we have the The North Face Terra Peak Jacket in our gear closet. This rugged insulator provides trusty warmth that's resistant to the cold air and unpredictable conditions of the alpine and stays...
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The Amanda Blu® Silver Mother-of-Pearl Fancy Butterfly Necklace delivers a shimmering beauty that pairs well with any outfit. Featuring a delicate butterfly made from sparkling cubic zirconia stones and mother-of-pearl inlays, theovely charm han
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Ultra-fine mylar fiber fills in subtle highlights while enhancing the effect of other flash materials. Maximum movement with a naturalook.
The Big Bite Baits Lindner Panfish Special Jig is a collaboration between Big Bite and fishing industry innovator Al Lindner and the Angling Edge team. The Lindner Panfish Jig is a redesign of an old shape, featuring a lead head, soft plastic body, and...
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Optimized for use with forward-facing sonar, the Billewis Depth Strike Twitchbait sets off explosive takes from suspended fish who simply can't ignore the bait's hyperrealistic back-and-forth movement. Thisipless stick bait sinks efficiently o
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
Michigan Stinger Stingray Spoons come in bright, reflective colors, including new UV colors for high visibility in deep and dark waters. These spoons feature a thin, slightly curved design to give them a fish-attracting flutter action. Colorful Stingray...
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The bait that won Denny Brauer the '98 Classic! Strike King's innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of solid plastic to hold your hook and a screw-lock sinker in place as well as increase durability. T
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Punch your ticket for CrushCity, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plastic handles...
Berkley PowerBait Pre-Rigged Atomic Teasers are ready-to-fish trophy trout-catching generators! Trout lose their minds over these squiggly soft baits! Tie them under a float or direct cast them into a lake or slow-moving stream and let them sink. Twitch...
Deps Bull Flat soft plastics bait in this flat bluegill form excites bass that sustain themselves on panfish co-existing in ponds and large reservoirs. Bull Flat fishing lures offer substantial features that catch bites! The bluegill profile triggers...
The Jackall Rhythm Wave Swimbait is perfect for triggering the right bite from the fish and catching it. It is constructed with perfectly balanced plastics and features a shad-like tail that creates a rhythmic kick. This swimbait will produce a metronome-like...
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Catchike a pro with the Strike King® Tour Grade Rage Jighead. This jighead keeps your bait perfectly horizontal in the water column to give it a more natural swimming action. It features an ultrasharp medium-wire hook for better hookups. This ji
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The popular Reef Runner Deep Diver 800 Crankbait gets deep fast and produces an aggressive kicking action, which receives loads of attention from hungry predators especially walleye. The 800 Series' extra-wide lip digs hard, running as deep as 28' when...
With a sophisticated look and enhanced warmth, Barbour's Brambles Fleece Jacket is our go-to when temps start to drop. The plush fleece material holds our core warmth close, while the padded panels boost heat retention for a greater defense against...
The Mister Twister Double Tail Grub bait proves you can't get too much of a good thing when doubling up on the design of the classic Mister Twister grubs. Twice the attraction! You can tie the Double Tail to a round jig head or use it as a trailer for...
A Dirty Jigs No-Jack Swim Jig fears no thick grass or heavy cover to rip big bass out of their ambush spots. The No-Jack's bait swim jig features a bullet head with a 3-layer paint job for detail and durability, like the Dirty Jigs Tackle original swim...