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Punch your ticket for CrushCity, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This versatile soft plastic handles...
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There's good reason The Montana Fly Company® Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromateral s
The Ol' Blue Tackle Slapper Soft Bait is a 2.5-inch crappie lure that attracts even the pickiest panfish. With its beaver tail-inspired design, this bait delivers non-stop tail action irresistible to crappie, bluegill, perch, white bass, and more. Perfect...
With trails to hike and mountains to climb, we're glad we have the The North Face Terra Peak Jacket in our gear closet. This rugged insulator provides trusty warmth that's resistant to the cold air and unpredictable conditions of the alpine and stays...
Action describes the Storm Largo Shad Soft Swimbait! Action is the thing that makes a great swimbait and the Largo Shad soft bait's paddle tail will shimmy and thump right out of the box and do so consistently even at slow retrieval speeds and free falls....
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The Savage Gear 3D Fat T-Tail Minnow is a mover and shaker designed to swim with rocking and pulsing action on straight retrieves so that fish can't let them pass. The 3D Fat T-Tail Minnow's chubby, fat body profile is also perfect for jigging and vertical...
Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...
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The beach-chic Saltife® Turtle Bay Tank Top foradies is aightweight racerback that gives you room to breathe and roam. Made with 3.5-oz. 100% cotton jersey, this tank stays soft. The scalloped hem is reminiscent of ocean waves. On th
The Hawken Woolly Bugger Jig is a versatile jig that can be used for salmon, steelhead, trout, and bass. This jig utilizes an irresistible combination of a buggy body and marabou feathers to greater entice your prey. The extra-sharp and super-strong hook...
The Big Bite Baits Scentsation Tailcutter is a soft and buoyant plastic lure to attract wary fish the ones that can't be convinced by look and action alone and need a powerful scent to make them commit. The Tailcutter is a type of tube bait from the...
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The signature tight wiggle of the Bomber® Deep Flat A Crankbait enticesethargic predators right where you want them, fighting for their favorite forage during pre-spawn and cool-water conditions. Send it crawling over rocks with ease thanks to t
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The Big Nic Fishing Rigged Mac-A-Hoo Plug is perfect foreading your minnow, keeping it upright and diving just below the surface. Rigged with a tough 7-strandeader and top-notch swivel, this rigged plug is finished with VMC 4X black nickel tre
From days around town to evenings at camp, we trust The North Face Glacier Fleece 1/2-Zip Jacket to keep us warm and cozy. The midweight polyester fleece provides this coziness by trapping body heat, wicking moisture, and offering next-to-skin comfort.
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala® CrushCity™ Customs Freeloader®. This soft-plastic bait delivers an irresistible action to tempt game fish. You can rig it a
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Popular among tournament crappie anglers, the Bobby Garland® Baby Shad is well known for consistently turning slow slab days into memorable ones. Thisegendary soft plastic bait is quite durable, and features a plump, deep-bellied body profile th
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The thin profile of the Googan Baits® Saucy Slimmer produces the kind of big-bite action you want fishing clear-water, finesse presentations. The iconic baitfish shape tempts all kinds of gamefish. The boot-style tail erratically kicks as it swims
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Delivering tons of flash, the Simon 3.5 Colorado Spinner Hex is a must-have for salmon anglers. Premium plating with 24k gold, 99.9% pure silver, and copper, this spinner also uses hyper UV and fluorescent paints to get the attention of migrating
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Outstanding for panfish and walleye, the Berkley® Gulp!® Minnow Grub smellsike a meal and fishesike a dream. Effective on jigs and on drop-shot rigs, the Gulp Minnow Grub's streamlined wriggling tails irresistibly mimic the swimming action of
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Tested and proven on Californiaunkers, the Yamamoto Baits Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, castsike a bullet, and features a unique smooth-and-even horizon
Whether we’re just taking the pup for their daily walk or headed up the mountain for an epic winter hike, The North Face Aconcagua 3 Lined Hoodie is our top choice for unmatched warmth and comfort during any cold-weather activity. The WindWall fabric...
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Studies show that walleye will single out small shad even when other forage is available. That partly explains why the Berkley® Flicker Shad Crankbait has become one of the most productive trolling baits of our time. Its size, profile, action and
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It may not be pretty, but when a slot red or slob bluefish inhales your D.O.A.® Bait Buster Trollingure, it's suddenly one of the the best-looking baits ever to come out of your tackle box. Despite its clunkyook, the Bait Buster is a fish-catc
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The Berkley® Flicker Shad Jointed Crankbait is the aggressive-action version of theegendary casting and trolling bait. Studies have shown that walleyes and other game fish will single out small shad even when they have other forage available to
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Optimized for use with forward-facing sonar, the Billewis Depth Strike Twitchbait sets off explosive takes from suspended fish who simply can't ignore the bait's hyperrealistic back-and-forth movement. Thisipless stick bait sinks efficiently o